In the brand identity, product services, VI system after a series of upgrades, recently 7 days the hotel has a new action. On July 7th, 7 Days launched new tooling in a unique way, which was well received by the social platform, highlighting the strong brand appeal of 7 Days hotel once again.
New tooling is super popular
July 7th is a special day for 7 Days Hotel. On the same day, 7days launched a contest on its official Weibo account (@7days Hotel Family) to collect private photos of the "7" style, which attracted many netizens to take part in the contest. In just three days, the news of the event received more than 11.887 million views, more than 7,200 comments, and received more than 2,800 private photos of "seven fans" from various parties. The popularity of the event in seven days directly crushed the heat of the summer.
To the surprise of the 7days team, the "king of popularity" among the 2,800 private photos happened to be a selfie taken by a 7Days employee -- a cute girl at the front desk of the hotel. In addition to her high level of appearance, her light blue blouse also added a lot of bonus points, making her youthful and fresh. Closer inspection reveals the lemon yellow "7" on her breast pocket. Yes, this is the new tooling from 7 Days.
7 days New tooling for hotel front desk clerk
According to the head of the 7 days brand, the launch of the new tooling is divided into the front desk men's and women's models and rooms unisex models. The front desk has changed the previous color of blue and yellow as well as the problem of male and female styles, the use of fresh and rigorous sky blue pure color, fashionable tailoring and design, boys' pants slim and capable, girls' skirts fresh and elegant, but also increased behind the elastic band, not only let the front desk little brother little girl confident show a good figure, but also let the young vitality highlighted incisively and vividly! The new tooling of the housekeeping staff also adopts a more concise design, lemon yellow solid color leisure Polo shirt, with the neckline and cuff sky blue, so that the sisters in the room more energetic, confident!
7 days Hotel room attendant new tooling
7 days of new tooling not only enhance affinity, more in line with the current aesthetic, comfort is also barbar! The front desk jacket is made of classic Oxford fabric, and the guest room is made of cotton fabric. It has good air permeability, elasticity and wear-resisting, and there is no pressure to show your strength.
Netizens were so surprised that they left comments on their social media platforms: "The appearance level of the new 7-day tooling is incredible", "really good looking, I also want it", "absolutely rich and handsome", "which shop, no matter where, I will go to live"... I was full of praise.
The brand logic behind upgrading
Under the background of consumption upgrading, like other business fields, the upgrading of budget hotels is also imperative. As the forerunner and leader of China's budget hotel brand, 7 Days continues to practice the "brand first" concept over the years, and upgrades products and services driven by brand power, which is naturally a step ahead.
By studying the core target group and exploring the characteristics of the group, 7 Days Hotel has created a new space with more personality, quality, freedom and relaxation around the core concepts of "minimalism, quality, vitality and freedom" to meet the emotional and value demands of 7 Days core consumers to the maximum extent.
Since February this year, the new 7 Days hotel has been launched in many cities across the country. In addition to the reception area, the lobby functional area also has a 24-hour convenient purchase area, a simple fitness equipment borrowing area of "young gas station", and the room configuration is specially designed with a simple desk and a combination of soft bag seating, which has won the praise of guests and investors. At present, new 7 days in the country has nearly 30 stores opened, the occupancy rate and RevPar are strong.
The launch of the new tooling is another key upgrade to the 7 Days brand. The core of hotel service also lies in people. The fundamental purpose of service is to meet the spiritual needs of people. The way mainly relies on the emotional communication between people, which can not be replaced by technology and machines. The improvement of the image and temperament of the front desk and room attendants can directly transfer the brand image of 7 days to the guests from the sense, arouse the emotional resonance of the guests, and further enhance the favorable impression and stickiness.
The head of the 7 days brand said, once launched to win the super popular new tooling, will help 7 days hotel constantly toward the goal of "national brand".
