On June 29, the "2016 Annual Hotel Industry Influential Brand Award Ceremony" sponsored by Maidian.com and Maidian.com was held in Beijing. Yicheng and Yishang Hotels of Dongcheng International Group were awarded "the most promising Brand" and "the most investment Value Brand" of 2016 MBI limited service mid-range hotels. City Convenience Hotel won the award of "Top Ten Influential Brands" of economy hotels.
As the hotel industry's annual glory event, the awards ceremony brought together more than 300 leading figures in China's hotel industry, outstanding property developers and investment representatives, industry researchers and media representatives. Mr. Wu Wei, Senior Vice President and COO of Dongssan International Group, was invited to attend the ceremony and cut the ribbon as the guest.
Mr. Wu Wei (fourth from right), Senior Vice President and COO of Dongssan International Group, cut the ribbon at the ceremony
At the roundtable forum, Mr. Wu Wei, Senior Vice President and COO of Dongssan International Group, had a high-level dialogue with many hotel executives on the topic of "Brand management in the era of explosive demand".
Mr. Wu Wei said that in 2013, Dongcheng opened more than 100 stores, including preparatory hotels, and the number was about 300. Now, four years later, it has developed to more than 800 hotels, including preparatory hotels, and the number has reached 1,200. In recent years, Dongcheng International quickly realized the curve overtaking, relying on the timing, geographical location, people, Dongcheng took the tide of consumption upgrading, complying with the trend of the outbreak of the tourism market.
Mr. Wu Wei (second from right), Senior Vice President and COO of Eastsun International Group, speaks at the Leadership Roundtable Forum
In the past, Dongcheng has always been product-oriented, insisting on polishing its products with the spirit of long-distance running and mountain climbing, and thus forming a competitive advantage. Facing this era of explosive demand, Dossan will study how to better meet the needs of consumers with brand orientation, and actively learn from Marriott International, the strategic partner of Dossan, how to build an internationally acclaimed hotel brand. With Marriott, the "giant" in the world hotel industry, Dongcheng will go faster and further.
Mr. Wu Wei's speech has aroused strong resonance among the guests present. They all said that the rapid rise of Dongcheng in recent years is amazing, and some new ideas and innovations are quite enlightening to the whole hotel industry. Coincidentally, in the evening of the award ceremony, Dongcheng International shine, its three brands won awards.
Yicheng Hotel of Dongcheng won the 2016 MBI Limited Service Mid-range Hotel "Most Promising Brand" award. With light luxury space, international catering and style service as the core products and service concept, Yicheng Hotel presents Oriental wisdom etiquette and interprets international service concept, brings super value experience for the pursuit of cost-effective light luxury family, and is committed to letting guests around the world "wake up in the Oriental aesthetics".
Eastsun's Yicheng Hotel won the "Most promising Brand" award.
At present, Yicheng Hotel is developing well and has grown into an international brand with unique Oriental charm. In 2016, it completed the upgrade of product 2.0 and is currently undergoing the optimization iteration of 3.0. It has completed layout in China, Macau, Myanmar, Belarus and other places, opened nearly 10 hotels and planned to build more than 20 stores, and the occupancy rate has been maintained above 90% for a long time.
Photo of the guest room of Yicheng Hotel owned by Dongcheng
Yishang Hotel, a subsidiary of Dongssen, was awarded the 2016 MBI Limited Service Mid-range Hotel "Most Investment Value Brand" award. Yishang Hotel unique fashion "light culture" brand tonality, preferred catering, three-dimensional bath, high-quality sleep, invisible service, is committed to create a light fashion sense of space, to convey a relaxed and elegant attitude to life to customers. It was awarded "China's Most Popular Hotel Brand" by China Hotel Star Award in 2016 and 2017.
Yishang Hotel, a subsidiary of Dongsheng, was awarded the "Most valuable Investment Brand" award.
Up to now, Yishang Hotel has opened and planned to build more than 100 stores in Beijing, Shanghai, Guangzhou and Shenzhen, Chengdu, Chongqing, Changsha, Wuhan, Nanning, Xi 'an and other key cities, covering most of the first and second tier cities in China, with long-term occupancy rate of about 95%. With the same cost and higher selling price, Yishang implements strict standards in cost control. Moreover, its sense of quality and fashion stands out among similar brands, and its rooms have a strong premium ability.
Dongcheng Yishang Hotel facade real picture
City Convenience Hotel won the award of "Top Ten Influential Brands" of budget hotels in 2016. As the earliest brand of Dongcheng, City Convenience Hotel has completed the optimization and upgrading of version 3.0. The upgraded products include: larger space and more comfortable vision; Tone is more fashionable, more rich sense of design; The senses are more pleasant, more urban; More cool user experience, full of science and technology sense.
Dongssen City Convenient Hotel won the title of "Top Ten Influential Brands"
Advancing with The Times of the products and impeccable service, city Convenient has already broken through the budget hotel category positioning, known as the industry's entry-level brand, and for a long time in the third party customer word-of-mouth survey websites such as Huiping.com ranked the first, popular among consumers.
Real scene of the 3.0 lobby of Dongcheng City Convenience Hotel
Mai point network and the relevant person in charge of the research institute said that the East is always one step faster insight into the future hotel market investment and consumption change trend, its brands have a unique culture and charm, so not only won the pursuit of customers and investors, but also become the leading industry development of the weather vane, the three awards is deserved.
