On June 29, 2017, the high-profile 2016 Hotel industry Most influential Brand Award ceremony was held in Beijing. More than 300 elite guests from the hotel industry decision-making executives, real estate investment tycoon, senior mainstream media gathered together to witness the ceremony.
At the opening ceremony, Mr. Wu Wei, Senior Vice President and COO of Dongssan International Group, invited to cut the ribbon
Yishang and Yicheng have won "the most investment value" and "the most potential brand", becoming the investment hot spots in the middle market
The annual brand selection of the hotel industry has always been an important reference and investment benchmark for investors in the industry, with strict comprehensive evaluation and comprehensive consideration of the operating performance and development potential of the brand. Among the top 5 Chinese HOTEL groups, Dongcheng International Group, whose mid-range HOTEL brands, ECHARM HOTEL and ECHENG HOTEL, stand out among more than 400 hotel brands for their unique brand concept and vigorous development trend. Won the most investment value and development potential brand of the year two heavyweight awards, Dongcheng became the big winner.
Yishang Hotel and Yicheng Hotel won the Most Influential Brand awards
Mr. Wu Wei, Senior Vice President and COO of Dongssan International Group, shared the brand management
In recent years, Dongcheng International Group has developed rapidly and become a dark horse in the industry. This time, its two major brands, "Yishang Hotel" and "Yicheng Hotel", won this award, which reflects the recognition and investment confidence of the two hotels by the mass consumers and investors, and also reflects that under the background of "consumption upgrading" in the market, With a unique brand culture, focus on high quality and style and intimate and thoughtful service, the middle end hotel has gradually become the first choice of core consumers, its huge market development prospects, has become a new investment hotspot in the market.
Yishang Hotel "light fashion" brand tone, just meet the needs of the middle class people
With the upgrading of customer consumption, middle-end people occupy the mainstream of consumption, they pursue high quality, but also pay attention to the cost performance, in the lack of quality between cheap hotels and flashy high-end hotels, it is often difficult to choose, and the unique fashion "light culture" as the brand advocate Yishang hotel, cleverly combined the efficiency of economic hotels and high-end hotel style, To provide customers with high-quality and cost-effective wise choice, open a new era of mid-end hotels, monopolizing the broad market opportunities.
In the tension and oppression of the work, business travelers in the hotel is hoping to release from the pressure, return to comfortable. Yishung Hotel advocates the brand tone of "light culture", and conveys a free, relaxed and elegant attitude towards life to customers through exquisite appearance, cross-border lobby, preferred catering, fashion public area, smart rooms, three-dimensional bath and "friendly, confident and interactive" natural service. Create comfortable fashion and value experience for guests, gain high reputation, is regarded by customers as the wisdom choice of mid-end hotel.
Yishang Hotel is a standard mid - end business hotel chain brand of Dongcheng International Group
Yicheng Hotel delivers the brand tone of "light luxury and humanity", takes light luxury space, international catering and style service as the core products and service concept, presents the Oriental wisdom etiquette, interprets the Oriental aesthetic feelings with international style, and is widely loved and sought after by customers and investors at home and abroad.
East Cheng International Group's high-end business hotel chain brand - Yicheng Hotel
Dongcheng International Group strong advantages of resources, for the most valuable investment brand escort
At the award party, a senior investor said that Yishang Hotel won the award of "The most valuable brand for investment", which was widely expected. In addition to its own brand characteristics, Yishang Hotel also has the strong brand endorsement and resource strength of Dongcheng International Group, mature and rich experience in operation and management and tens of millions of members, and has incomparable advantages in market operation. It has been widely known by investors and is currently the most popular investment project.
Since its launch, Yishang Hotel has been widely favored by consumers and investors in the market. At present, it has been opened in many key cities such as Beijing, Shanghai, Guangzhou and Shenzhen, Wuhan, Nanning, Chengdu, Chongqing and so on. In 2017, it will complete the opening of nearly 100 stores, which will occupy the first and second tier core cities and cover more consumers in the third and fourth tier cities with developed economy and tourism. Committed to becoming the benchmark brand of mid-end hotels, continue to bring new surprises to the market and consumers.
In-depth strategic cooperation between banks and enterprises brings new benefits to joining partners
It is worth mentioning that not long ago, Dongssan International Group officially reached a deepening strategic cooperation with Guilin Bank and won the highest credit of 6 billion yuan in China's hotel industry, which will further enhance Dongssan's support to partners, franchisees and investors and jointly create a new height of mutual benefit and win-win. In this way, the majority of franchisees will usher in unprecedented investment benefits, and with the in-depth layout of Yishang and Yicheng hotel in the national cities, the unique investment value and development potential will continue to bloom, and will continue to bring new surprises to consumers and investors.
