On June 18, Dongcheng International Group, which has a strong momentum, won the highest credit in China's hotel industry. Guilin Bank invested 6 billion yuan to help Dongcheng develop. The two sides held the signing ceremony of deepening strategic cooperation and RMB 6 billion credit agreement in Nanning. Following the strategic cooperation reached in May 2014, the two sides will further work together in investment and acquisition, financing credit, settlement of domestic and foreign currency, fund management, personal finance and financial innovation services and other fields, to create a new benchmark for bank-enterprise cooperation!
Figure 1: Mr. Cheng Yihua, Director and Vice President of Dongcheng International Group, and Mr. Wu Dong, Vice President and President of Nanning Branch of Bank of Guilin, signed the agreement as representatives of both parties
Mr. Cheng Xinhua, founder, Chairman and CEO of Dongcheng International Group, Mr. Wang Neng, Chairman of Bank of Guilin, senior leaders of Dongcheng International Group, senior leaders of Bank of Guilin and nearly 100 hotel investors were present to witness the event. Mr. Cheng Yihua, Director and Vice President of Dongcheng International Group, and Mr. Wu Dong, Vice President and President of Nanning Branch of Bank of Guilin, signed the agreement as representatives of both parties. The two sides will adhere to the cooperation principles of "equality and mutual benefit, long-term stability and key support", further promote in-depth cooperation in key areas such as financial credit granting, fund management and financial innovation services, and ultimately achieve win-win development.
Figure 2: Mr. Cheng Xinhua, Founder, Chairman and CEO of Dongcheng International Group, delivers a speech at the signing ceremony
At the signing ceremony, Mr. Cheng Xinhua, founder, Chairman and CEO of Dongcheng International Group, reviewed the history of cooperation between Dongcheng and Guilin Bank. He said, "As early as 2014, Guilin Bank had a unique strategic vision and entered into a strategic partnership with the fast-growing Dongcheng. Guilin Bank was the first to create a new mode of cooperation between banks and enterprises with Dongcheng. At the same time, we are pleased to see that Guilin Bank has become one of China's top 100 banks with strong financial service ability and outstanding profitability in just a few years by creating innovative development models such as tourism finance, consumer finance, supply chain finance and community finance, and is about to join the world's top 500 banks. Its development achievements have attracted the attention of the financial industry."
Looking into the future, he said that he hoped to take the deepening strategic cooperation between Dongssan International Group and Bank of Guilin as a new starting point to further improve Dongssan's support to upstream and downstream partners, its hotel franchisees and investors. At the same time, with the attitude of cooperation and sharing, Dongcheng will further share the financial resources of the platform with Guilin Bank in the process of the continuous improvement of Dongcheng industrial platform capacity, and create a new height of mutual benefit and win-win.
Photo 3: Mr. Wang Neng, Chairman of Guilin Bank, speaks at the signing ceremony
Mr. Wang Neng, chairman of Guilin Bank, fully affirmed the development of Dongcheng in recent years and the achievements of cooperation between the two parties. He said: "From a single brand with more than 300 hotels in the early stage of cooperation, Dongcheng International Group has developed into an international investment management group with 8 major brands and more than 1200 hotels worldwide, ranking among the top 5 hotel groups in China and the top 32 in the world, and reaching strategic cooperation with Marriott International. In May 2014, Guilin Bank granted Dongcheng 500 million yuan of credit. With the deepening of cooperation, both sides will further enhance their strategic partnership in 2017, and sign a credit agreement of 6 billion yuan with Dongcheng, giving full support to the realization of Dongcheng's new five-year development strategy. "
At the same time, he also placed high hopes on the deepening of strategic cooperation. He said that the deepening of strategic cooperation not only opened a new chapter of the development of both sides, win-win cooperation, but also was an important step in the transformation and development of Guilin Bank. It would play a very important role in promoting the development of Guilin Bank's supply chain finance business and improving the level of financial services. It is hoped that both sides will take this signing as an opportunity to carry out multi-level, multi-field and all-round business cooperation and realize a win-win and sustainable strategic cooperative partnership.
Figure 4: Dongcheng International Group and Guilin Bank deepening strategic cooperation and 6 billion yuan credit agreement signing ceremony
Three years later, two hands at the same place, promoted from "strategic partner" to "deep strategic partner", the deepening strategic cooperation and 6 billion yuan credit agreement between Dongcheng International Group and Guilin Bank set up a new model of domestic bank-enterprise cooperation. The deepening of strategic cooperation will further boost the realization of Dongssan International Group's three strategies of "platformization, internationalization and financialization", and accelerate the pace of "becoming a world-class hotel group".
Profile of Dongcheng International Group:
Dongcheng International Group is an outstanding hotel group, one of the top 32 hotel groups in the world and one of the top 5 hotel groups in China, with a total of 8 hotel brands and 1 financial brand. In 2016, Dossen reached a strategic cooperation with Marriott International to jointly introduce the Wanfeng hotel brand in China. Since its establishment in 2006, Dongcheng has been adhering to the values of "customer-oriented, cooperation and sharing, passion and focus, and result-oriented", striving to become a world-class hotel group.
Up to now, the group has more than 1200 hotels, distributed in more than 200 cities in China, Malaysia, Belarus, Myanmar and other countries. The number of employees exceeds 20,000, the number of loyal members exceeds 15 million, and the number of active wechat members exceeds 3 million. Tossen serves more than 100,000 guests every day and more than 40 million each year.
