One line in Huang Hong's sketch many years ago was impressive -- "Society is developing and The Times are progressing! No one can protect what can grow out of the earth..." . Today, with the continuous enrichment and improvement of life style and standard, most people may not pay much attention to "what can grow in the soil", but at least will be sure that their life has changed dramatically.
However, in the course of The Times, each generation has formed indelible values, consumption outlook, world outlook, so there are "post-70s", "post-80s", "post-90s" and other personalized labels. In real life, the consumption concept of each generation is the easiest to identify, especially in some characteristic cases, such as in the process of renting and buying a house, which almost everyone goes through. The differences in criteria and choices are very obvious and interesting. This fact, has also been recognized by the industry's well-known housing rental management platform good apartment APP.
Through big data survey and analysis, HaoHao Apartment APP found that the demand points for renting or buying a house seemed to be roughly the same, but the key points that people in different generations cared about the most were very different, and to some extent, reflected their different consumption concepts. So what does "our" generation care about most? How is it different from other generations?
After 70 representative keywords: prudent, relatively conservative, affordable, practical
Since the material life of the 1970s was not rich enough, the post-70s generally developed a simple consumption concept of enough to eat, drink and use. In addition, today's post-70s have been over the middle age, generally have a small life pressure, also tend to make them particularly cautious and conservative in consumption choices and considerations.
At present, in the process of buying a house, the first consideration of the post-70s is not the prime location of the city, nor the distance from the work unit as the main reference, but will focus on the cost performance, appreciation space, practical enough direction. In fact, most post-70s buyers often have a sense of "don't be weighed down by the house" and "savings decide the location and price of the house". And these so-called prudent and conservative, in the rental is also particularly obvious.
Through analyzing the renting behavior of the post-70s in good apartments, it can be found that the post-70s are often interested in the cost-effective housing that can guarantee the basic life, and adequate accommodation is the first priority. And the beautiful community environment, rich surrounding supporting facilities, even the location of the house, orientation, decoration degree and so on should be ranked after the search.
Data show that in the process of actually looking for rent through the good apartment APP, more than 76% of the post-70s often focus on entering the "ordinary rental" function page, and carefully consider the price and advantages and disadvantages of the whole rental. Secondly, the post-70s often use the multifunctional room-finding function in the good apartment APP to conduct in-depth and detailed search of the housing location, rent price, area and other areas within the target intended living circle. Even if the housing is finally determined, it will be further confirmed and affirmed through the online booking function to see the house before the final transaction.
It can be said that the relatively conservative people in the 1970s had a simple life consciousness that people in other generations could not afford. Even in the prosperous material environment at that time, they could not shake and tempt them to the simple and affordable consumption concept they had already developed. Fortunately, with the rise of good apartment and other rental platforms, now through mobile phones, the post-70s can easily and conveniently search their own housing needs, and carefully pay for their choice, get satisfactory answers.
After 80 representative keywords: Xiaozi, meticulous, cost-effective
It can be said that the post-80s generation is the best witness of the reform and opening up era, which also leads to their consumption concept is obviously different from that of the post-70s generation. When buying or renting a house, the post-80s generation will first consider the cost performance -- getting the best thing for the least money. Housing location, size, orientation, price and so on are the primary considerations. Secondly, the 80 generation of housing comfort, appreciation space, housing quality and so on also have high requirements. Overall, the general aspiration of the post-80s generation is that they are not afraid of the arduous process of finding a house as long as they meet their multiple needs. In this link, meticulous, is the representative word after 80.
As the survey found, today's post-80s generation has a stable income, is in the prime of age, despite the pressure of life, but relatively content, fully have the time, energy and willingness to enjoy the colorful Xiaozi life. Based on this premise, the post-80s have an obvious awareness of whether their individual needs can be met in house-hunting.
For example, the post-80s generation will linger on functional queries such as "ordinary rent" and "brand apartment", which is actually the expression of pursuing their aspirations for a more sophisticated life. Secondly, in addition to the detailed retrieval of housing information through the functions of housing location, housing photos, rental price, housing location, area and orientation provided by Haoapartment APP, The post-80s also attach great importance to a series of diversified supporting services such as "intelligent access control" and a series of supporting services including payment of living expenses, housekeeping, household appliance maintenance and credit card application that can be realized through APP, which are frequently used in good apartments.
From this, we can see that the most concerned point after 80 to buy a house to rent is to seek perfection, although not conservative, but also not blindly pursue the extreme, in the ability to try more fresh and more quality choices.
Key words: following one's heart, fresh, personalized, simple and convenient
Compared with those born in the 1970s and 1980s, those born in the 1990s have lived a colorful life, which makes them have more individuality, richness and a sense of seeking to accept new things. In buying and renting, the post-90s pay too much attention to the rent price, housing appreciation space and so on, and determine the comfort and psychological needs of the housing location, area, orientation, complete surrounding supporting facilities, comfortable environment, working and living circle, house decoration conditions are often the primary consideration.
It can be said that the post-90s pursue an extreme pursuit of buying and renting, and are even willing to bear the pressure close to their own ability. Its specific performance is: while hard to work hard, at the same time to enjoy the comfortable life through labor.
Personalization is also an obvious label reflected in the post-90s. The post-90s who rent through the Haohao Apartment APP will pay more attention to the functional search of housing location and supporting facilities. Secondly, on the basis of the needs of the post-80s generation, the post-90s generation will also be serious about security and some personalized services. For example, the real housing supply will be displayed after being released by the certified landlord of Haohao apartment or after manual review, and the personalized reminder function of rent, utilities and so on provided by the mobile APP of Haohao Apartment.
In addition, Hao Apartment APP provides multiple channels of rent payment such as Alipay, wechat and credit card, quick online communication with the landlord, automatic generation of each phase of payment and rent details that are easy to manage and record, and so on, which are also the favorites of the post-90s generation. On the basis of simplicity and convenience, to enjoy the best quality of life and security, the post-90s want such simple pleasure.
Post-00s: They are about to start a brilliant independent life
To be continued...
By analyzing the emphasis of consciousness of each age group when buying and renting, it is not difficult to find that they have significantly different consumption views. In fact, these are different, people of all ages are quite favored "identity tags". Nothing right or wrong, nothing good or bad, as long as suitable is the best. Start from the heart, pursue what you need, and enjoy the joy of life in satisfaction -- this is the goal of all people.
