Junxue College "ATC Educational Institution Market Strategy" unveiled the "strategy" mystery
Educational institutions are mostly made up of teachers, and to a certain extent they lack knowledge of management, especially for the "strategic" selection of institutions. In fact, the marketing strategy of educational institutions is far less complex than imagined. The curriculum team of JunxueAcademy came to Hefei with "ATC Marketing Strategy of Educational Institutions" to open the road of "strategy" puzzle.
Photo: Rainbow, President of JunxueCollege, shared at ATC Marketing Strategy for Educational Institutions in Hefei Station
After having excellent students + famous teachers + high-quality resources = high-quality genes of the school, we can guide parents' cognition of education fundamentally through relatively rational strategies, so as to achieve a higher height.
1. Quality first
Focus on one brand point, achieve and maintain the first. A school operation consists of many aspects, as long as one aspect can do well and become stronger, the school can develop sustainably. Institutions must infinitely enlarge their strengths, find the focus of their own brand, really good products without words parents can obviously feel.
2, eugenics first
Open up channels, set up scholarships, and snatch quality students. High-quality students play an important role in promoting the brand and word-of-mouth communication of an institution. High-quality students need the school to provide them with high-quality resources and all-round elite courses.
3. Get through to elite schools
High quality students gather in famous schools, and set up several campuses next to famous schools to match targeted resources. A place with a large number of students can increase the number of students in the institution.
4. Secure the base area
Channel the most stable city, as a base. In a strong competitive environment, we must first have market share, and then the overall layout. Take a firm position in the base, make the base thoroughly, find out their positioning in the market, analyze the situation around the campus, and develop from the point to the surface.
5. Source strategy
Issue the source, extend the customer cycle. The source expansion strategy refers to the integration of customer chain into a long river, so that customers gather in our school for a long time. At the same time, focus on the students who are suitable for studying in our school, and try to lengthen the service cycle of customers, digging the source, from the well to the river.
6. Quality courses
The first course of college entrance examination is the original brand course. Quality clients need not a single teaching curriculum, but a broader education curriculum. High-end clients have put forward more extensive requirements for the service products of institutions.
7. Diversified projects
Multi - subject development, double - brand business. Institutions need to establish target areas and expand regional coverage through the gradual promotion of curriculum projects.
8. Both long and short
Use study Tours, training camps, art examination and cultural courses. Organizations should have both long and short lines in terms of product placement, and should constantly review existing projects and ideas. When competitors enter the unified mode, to constantly change the idea of long and short lines.
Photo: Junxue Academy "ATC Educational Institution Market Strategy" training site of Hefei Station
Educational institutions need to optimize and reform key points according to their own school genes. The market is dynamic, we need to find the dynamic balance point that can support the organization, and give full play to them, in order to achieve twice the result with half the effort in the implementation of market strategy. Meet the brave, to change the strain of the road.
ATC school operation and management system is a school operation and management system that Junxue Academy tailor-made for the end education institutions in the education industry and carefully created by integrating actual combat, practical and effective results. ATC is short for School Operation Management System.
ATC school operation management system is composed of four management system modules: school organization management system, school marketing system, school teaching business system and school strategic decision system.
