2017 Telecom Management Forum (TM Forum Live!) It was held in Nice, France from May 15 to 18. The "Customer Centricity Live! IT was also held on May 16-17, attracting nearly 50 industry experts and government representatives from all over the world to discuss ways to improve user experience through digital transformation, bringing a feast of ideas in the field of IT to the on-site professional audience.
In the age of digital economy, user experience is king. For operators, providing digital consumers with high-quality business experience and differentiated services based on user segmentation, and being committed to becoming the provider of digital service platform, has become the key for operators to regain the position. At this summit, Cao Zhenzhong, Vice general manager of BSS product line of ZTE Softec, and Pascal Koster, CEO of Luxembourg-based operator Join Experience, jointly delivered the keynote speech "Redefining Customer Journey through modernized BSS", sharing the digital collision between the communication industry and the energy industry.
Cao Zhenzhong introduced ZTE Soft Innovation digital transformation comprehensive solution from the perspective of concept, approach and practice. He said: "Operators must have digital customer experience, digital business services and agile architecture to achieve digital transformation. The ZSmart BSS solution enhances customer experience by redefining customer journey and interaction through SOX architecture; Through the two-speed IT architecture, we provide personalized digital products and services to create a differentiated advantage for customer satisfaction. Enhance the internal user experience by delivering superior system performance and an integrated view of customers through Cloud Native."
Zte Soft Innovation has reached innovation cooperation with Join Experience. Based on the ZSmart Digital BSS solution, Join implements open platform capabilities and offers its IT architecture for lease to Enovos, a Belgian energy company. Now, customers in the Belgian city of Walloon can order gas and electricity service online, subscribe to gas, electricity and mobile service packages, and receive additional benefits. Join aims to build a Telco 3.0 ecosystem through the strategy of "platform + service", make use of open API to connect with various digital channels of the live network, and provide personalized digital services and better user experience for all customers including telecom, Internet, Internet of things and public service fields.
In the booth 306 on the 3rd floor of the Nice Acropolis Exhibition Hall, ZTE Software Innovation incarnated the efficient operation enabier, with the new generation of ZSmart 9 solutions and the concept of digital transformation "POWER" wonderful appearance, to help operators calmly cope with the challenges and transformation of the era of mobile Internet of everything. On May 18, ZTE Soft Innovation will hold the 5th Global User Summit at the same time, and join hands with operators for a better digital future!
