On May 23, Dongcheng International Group, which recently ranked among the top 5 hotel groups in China, made another big move in the resort market. Guangzhou Yinmo Hotel Management Company, a subsidiary of Dongcheng International Group, signed a strategic cooperation agreement with Duxi Fudu Hotel Group. It is announced that Dongssen's resort brand "Yinmo" will be the strategic partner of Duxi's "Duxi Princess" resort hotels and apartments in China, and the two parties will cooperate to develop and operate the "Duxi Princess" resort hotels and apartments. After "Wanfeng", Dongssan once again successfully introduced foreign hotel brands into China. In early June, the cooperation between Dosun International Group and Marriott International Group will be unveiled -- the first Wanfeng Hotel in China will celebrate its opening in Nanning, Guangxi Province.
It is reported that "Princess Duxi" is a middle and high-end resort hotel brand of Duxi International. Since its establishment nearly 70 years ago, it has attracted global customers with its unique Thai culture, quality service and high cost performance, which is very worthy of the expectation of Chinese guests and investors.
The top management of Donsun International Group and Duxi International Hotels Group attended the signing ceremony of strategic cooperation in Bangkok. From left to right: Mr. Li Xianfeng, Senior Vice President and President of High-end Business Group of Dongcheng International Group, Mr. Cheng Xinhua, Chairman and CEO of Dongcheng International Group, Mr. Wu Wei, Senior Vice President and Chief Operating Officer of Dongcheng International Group, Mr. An Zihua, Vice Chairman of Duxi Fudu Hotels Group and Duxi International Group, and Suphajee, CEO of Duxi International Group Ms. Suthumpun and Mr. Raymond Lam, Chief Operating Officer of Duxi International Group
Dongcheng strong development and operation will help "Princess" success
On May 23, the strategic cooperation signing ceremony was held in Bangkok, Thailand, where Duxi International headquarters is located. After the ceremony, the top management of Dongssen International and Duxi International received interviews from more than 20 media from both China and Thailand.
Mr. Cheng Xinhua, Chairman and Chief Executive Officer of Dongcheng International Group, said that he is very excited about the prospect of cooperation between the two parties," Doxi and Doxi are committed to providing both local and international experiences. They are committed to craftsmanship and excellence in their products and services, which lays a solid foundation for the marriage between Inmoo and Princess Doxi. We believe that this partnership will become a model for brand cooperation in the Asian resort hotel industry."
Mr. Cheng Xinhua, Chairman and CEO of Dongcheng International Group, spoke at the signing ceremony
Mr. Cheng Xinhua further emphasized: "Internationalization is one of the three strategies of Dongcheng. The internationalization of Dongcheng emphasizes localization, which coincides with the concept of Duxi. Through cooperation with global industry benchmarking enterprises and a series of international development layout, Donssan has rich and successful experience in the localization of foreign brands. Donssan has the confidence and ability to make Princess Duxi a success in the Chinese market and comprehensively increase the market share and brand influence of Duxi."
It is reported that Dongcheng has been deeply engaged in the Chinese market for more than 10 years, and has formed a strong regional advantage in central and southern China. At present, it is actively expanding in North China, East China, Northeast and other regions. The strong local development and operation capability will escort the development of Princess Duxi in China.
Suphajee Suthumpun, CEO of Duxi International Hotels Group, believes that the strategic partnership with Dongcheng is of great significance and is full of expectations for this cooperation. Duxi chose to cooperate with Dongcheng because of its "strength, experience, reputation and rapid development momentum accumulated over the past ten years, especially Dongcheng's excellent ability and rich experience in the development, operation and management of middle and high-end hotels".
Ms. Suphajee Suthumpun, CEO of Duxi Hotels International, spoke at the signing ceremony
"We have been in China for six to seven years, but the pace of development is not too fast, mainly because the development in China is based on the long term," said Ms. Suthumpun. This is the tradition of Duxi. Over the past 60 years, Duxi has been cautious in its international development. It has been very careful in the selection of hotel sites, owners or investors to ensure the quality of the hotel and return on value."
Mr Cheng Xinhua exchanging gifts with Ms Suphajee Suthumpun
Expect to sign at least 40 high-end vacation market in 5 years
The relevant person in charge of Dongcheng Yinmo brand said that in 2016, China continues to maintain the status of the world's largest tourism consumer, with the improvement of living standards, the improvement of the demand for tourism quality and the improvement of the paid vacation system, Chinese people will undoubtedly invest more time and money to travel. Some experts believe that with the constant change of travel demand, the proportion of hotel guests in China is expected to evolve from business 75%, leisure 25% to business 50%, leisure 50%. In particular, the frequent exposure of celebrities in the business, cultural and entertainment circles holding weddings, parties or reality shows in resort hotels is constantly stimulating and attracting the public.
Resort hotels have entered an active period of development, coupled with the consumption upgrade under China's new economic normal, Dongcheng is especially optimistic about the middle and high-end resort hotel market. The design of the resort hotel has also changed from the traditional function of "eat + stay (B+B)" to the comprehensive leisure and vacation center of "Destination". In the future, we will focus on the in-depth exploration of the concept of "vacation" and give more consideration to the individual needs of holiday groups. Therefore, Inmo, founded by Tossen, innovatively proposed the concept of "immersive" vacation, to create a special experience for guests immersed in local culture.
The official also revealed that as for Princess Duxi's development strategy in China, Dongssen plans to achieve the strategic goal of signing at least 40 stores and opening 27 stores within 5 years, and to locate in the first, second and third tier popular cities in China.
It is reported that since its establishment in 2006, Dongcheng has developed into one of the top 5 large hotel groups in China, with a good reputation and great influence. It owns 8 self-owned hotel brands such as Yicheng, Yishang, Berman, City Convenience, Jingdu, Yinmo, Platinum, Yuejian. as well as Wanfeng Hotel brand, which has been introduced into China in cooperation with Marriott. Dongssan currently manages more than 1,200 hotels in more than 200 cities in China, Malaysia, Myanmar, Belarus and other countries, with more than 10 million loyal members and 2 million wechat members.
Dongcheng International's high-end hotel brand - Yicheng Hotel
Yishang Hotel is the standard mid-end hotel brand of Dongcheng International
The "immersion" of Thai culture and service in China is worth looking forward to
Princess Duxi is a middle and high-end brand of Duxi, advocating "friendly, efficient and convenient, excellent value for money", attracting global customers with efficient service, affordable prices, advanced facilities and first-class geographical location. Each Princess Duxi Hotel is a unique blend of Thai style and local customs. It is designed for exquisite and demanding guests with a warm and honest way to create an unexpected and impressive stay experience, which is well worth the expectations of Chinese guests and investors. The first Princess Duxi resort opened at the end of last year in Panzhihua, Sichuan province.
Princess Duxi Resort Hotel and Apartments
Princess Duxi Guest Room
Yinmo, the "marriage" with Princess Duxi, is an immersive middle and high-end resort hotel brand owned by Dongcheng. It innovated and proposed the concept of holiday lifestyle -- immersive vacation, with unparalleled natural landscape resources and humanistic care, which gives the urban population exploring the soul a new significance of rest: Experience integration, exploration, memory, immersion in the local, the present, advocating to provide customers with a deep sense of participation, to create a happy experiential holiday space. The Yinmo Lijiang store opened last year.
Yinmo Resort Lijiang Store area
Lijiang Hotel Suite in Hidden Foam Resort
