April 26-29, 2017, by the opportunity of the International Hotel design Exhibition, China Tourism Hotel Association held the "2017 Hotel Plus model room tasting press conference" in Shanghai, the grand event reached the scale of previous, attracting dozens of well-known hotel brands from home and abroad to participate in the exhibition. As one of the important exhibitors of this exhibition, Dongcheng International Group, together with its three brands of Yishang, Yicheng and Urban Convenience, made a wonderful appearance in front of the public. At the same time, Dongcheng and Marriott to create a well-known brand -- Wanfeng hotel also participated in the release. At this point, all parties have the opportunity to get a close and in-depth taste of the distinctive East image.
Focusing on the exhibition, Dongcheng International Group, with the theme of "Mid-range Accelerated Development Year", showed guests and media the characteristics of the three brands of hotels, the layout of sample rooms, opening information and other details. Among them, Yishang Hotel, as a standard mid-end chain hotel brand of Dongcheng and a "new hotel brand" favored by business travelers for a long time, has become the focus of attention of participants and investors.
In recent years, the mid-range hotel industry has become an out-and-out investment hot land. With its product design and service advantages to meet the diversified needs of consumers, Yishang Hotel has quickly become the most popular in the eyes of many investors. With various features and highlights, Dongcheng International Group and Yishang Hotel also in the exhibition, for people from all walks of life and investors handed over a satisfactory answer.
Mr. Li Peng, Vice President of Dongcheng International Group
Mr. Li Peng, vice president of Dongcheng International Group, emphasized at the exhibition that in recent years, the competition in the domestic mid-end hotel market is fierce, and Dongcheng is committed to creating excellent hotel brands that are spread by the society under the tide of consumption upgrading. At present, Dongcheng International Group's three strategies of platformization, internationalization and financialization have achieved initial results, and the "8+1" brand array has been formed, including not only the mid-end hotel brand Wanfeng Hotel, which is built in cooperation with Marriott International, but also the Yishang Hotel, which takes "light fashion doctrine" as its brand and develops in full swing in the market. At present, the investment environment of mid-end hotels is still favorable. Even if its market is in the "new first-tier cities", it will become the Red Sea. We welcome friends from all walks of life to join us and create the future together.
Yishang Hotel carefully creates the "sleepable room" : the clever and smart room design makes the visual sense of the room amplified by 1.5 times
As the East is the layout of mid-end hotel market classic masterpiece, Yishang hotel advocates the "light fashion, diffuse life" attitude, so that the demand for mid-end hotel for strong business travelers favor. With a stable consumption level and unlimited pursuit of quality life, they will undoubtedly resonate with the light fashion design of the appropriate Nordic style.
Through the exhibition Yishang model room can be clearly seen, Yishang space design flexible and fashionable cutting combination, the new "cross-border lobby" integrates the hotel front desk, restaurant, bar, leisure area, business district, rest area combined with the concept of coffee shop, relaxed and leisurely casual combination of tables and chairs, guests can obviously feel the sense of space and design of the whole hotel lobby.
Unlike many mid-end hotels that blindly pursue resplendent publicity, Yishang is more inclined to a pursuit of quality "light" life culture preferred by business travelers. The use of black, gray and gray blue color blocks with northern European design style, so that Yishang not only everywhere smart and not grandiose sense of space, but also highlight Yishang "light fashion" tonality, which is also in line with Yishang "light" life concept.
For modern business travelers, they not only yearn for the leisure of "slow life in another place", but also pay attention to the concept of time that counts for every minute; They not only pursue the willful attitude of "just go", but also advocate the philosophy of "come prepared". The contradiction seems irreconcilable, but Yishang Hotel has found an effective way to reconcile it. In Yishang Hotel, guests can freely switch between dining, office, leisure, entertainment and other activities according to their own needs, and enjoy comfortable rest space, natural warm service, exquisite and healthy catering. In the process of business travel to feel different "light" life culture, experience the "carefree" experience of high-quality business travel.
The booth is full of people, many investors understand signing interaction
During the exhibition, a series of advantages of Yishang Hotel, such as innovative product design and advanced service concept, made participants and investors stop again and again, and had in-depth understanding and interaction about Yishang international advanced hotel management model, improved operation and management mechanism, investment process and rate of return, product and service details, etc. Many investors even signed contracts on the spot. Let Yishang booth atmosphere continue to heat up.
According to the on-site staff of Yishang, Yishang has been opened in Shanghai, Wuhan, Nanning, Chengdu, Chongqing and other cities, and the customer experience is better than the domestic 4-star hotels, and the satisfaction is quite high. Among them, the occupancy rate and RevPAR of many Ikea hotels located in Wuhan and Chongqing are strong, which is one of the reasons why Ikea is getting more and more attention from investors
Mr. Li Peng, Vice President of Dongcheng International Group, accepted the interview
Li Peng, vice president of Dongcheng International Group, also said in an interview with Shanghai TV, Tencent and other media that nearly 100 Yishang hotels have been opened or are under construction, and Yishang will enter more first-tier and second-tier cities in the future. Nowadays, Yishang is favored by more and more investors, because it not only meets the needs of mainstream business travelers, but also its efficient and stable return on investment. This mainly relies on the professional operation management and technical support of Dongcheng. In addition, Dongcheng also has a huge member system of more than 10 million, and has fully integrated O2O resources and mastered big data, which can provide strong support for cross-border alliance cooperation.
In the future, through the integration of international operation and huge membership system, Dongssen will provide strong impetus for the sustainable development of Yishang Hotels and other brands. In addition, with the rapid pace of financialization, Dongcheng has been favored by many large financial institutions in China, and reached strategic cooperation and credit of more than 10 billion yuan. This means that, on the basis of expanding and deepening the existing business of franchise financing, small and micro finance, Dongcheng will make use of its huge customer flow, capital flow, information flow and advantages of more than ten million level membership platform to make breakthroughs and innovations in consumer finance and member finance. Based on this, the investment franchisee from the benefit will be very considerable!
Investors are deeply attracted to sign contracts on the spot
With the deepening of the exhibition, Dongcheng International Group and Yishang Hotel attracted more and more investors and media attention. Many of them expressed optimism about the market and future prospects of Dongcheng, and would like to further discuss the intention of cooperation with Yishang Hotel. It can be predicted that, relying on the powerful resources of Dongcheng system, Yishang Hotel, which has shown many characteristics and advantages in the market, is bound to achieve rapid expansion, and work with investors to open up a broader market and reap gratis returns.
