In March 2017, the annual "3.15 Financial Consumer Rights Day" activity of Linkage Advantage was launched. The spirit of "Financial Consumers' Rights and Interests Day" activity document of the People's Bank of China was earnestly implemented, and publicity activities of "3.15 Financial Consumers' Rights and Interests Day" were carried out. With the theme of "rights, responsibilities and risks", this activity focused on promoting the rights and interests of financial consumers through the company's Weibo, wechat public account and other publicity media, and distributed promotional materials such as posters, roll up, folding pages to provincial and municipal branches to remind users of financial consumption risks, teach financial risk prevention measures, and deepen the public to carry out various forms of publicity activities.
This publicity campaign mainly focuses on strengthening financial consumers' risk identification ability and responsibility awareness education, and popularizing the eight statutory rights of financial consumers. The first is to publicize the prevention of telecom network fraud, through the actual fraud case publicity to let customers understand the nature of telecom fraud, tell customers in daily life do not trust unknown sources of telephone and text messages, do not disclose identity, deposit, bank card and other important information, do not transfer money to strangers, found cheated immediately report; Second, to promote the importance of safe use of bank cards, card holders in the daily use of cards to improve awareness of prevention, properly take care of their identity cards, bank cards, online banking shield, mobile phones, do not click on text messages, network chat in the suspicious link, careful even free WiFi, do not participate in the illegal sale of bank cards, develop good habits, avoid bank card theft brush; Third, customers should be reminded to choose payment institutions and payment platforms prudently. Customers should pay proper attention to the information disclosed by payment institutions, choose payment institutions with perfect service mechanism and low business risks to handle business. It is recommended not to deposit large amounts of cash in bank accounts bound to payment platforms other than bank payment channels. Fourth, to publicize the eight rights enjoyed by financial consumers and guide financial consumers to resolve financial consumption disputes through legal procedures.
On the basis of extensive publicity, the activity of "3.15 Financial Consumers' Rights and Interests Day" will also focus on the actual needs of small and micro enterprises and urban low-income groups, the elderly, students and other special groups. Through targeted publicity activities, it can effectively improve the risk identification ability of vulnerable groups, and enhance the security awareness of information security, property security, fraud prevention and anti-theft brush.
