On December 23, 2016, Dongcheng International Group "Hotel Investment and Joining Wealth Appreciation Global Ceremony" (Xiamen Station) was held. As the final event of the 2016 Dongssan International Global Event series, many senior executives of Dongssan International Group and its Fujian branch attended the event, and more than 200 people participated in the event, including leaders of Fujian Tourism and Hotel Association, investors, industry elites and media journalists.
Dongssen International Group executives took a group photo with guests and investor representatives
At the meeting, in addition to sharing the development status quo, strategic objectives, brands and financial support policies of Dongcheng International with guests on the scene, 23 hotels were signed on the spot, 4 of which received nearly 18 million yuan to join the financing credit, and also signed a strategic cooperation agreement with the Fujian catering giant Kanai Group. In addition, there were Fujian traditional dance, Christmas gift bag, red envelope rain, band and magic show, adding a festive atmosphere to the event site.
The lively and festive traditional Fujian dance - chest clap dance, to express the most warm welcome to the distinguished guests
23 hotels have been signed on site, and strategic cooperation has been established with Fujian catering giants
According to Wu Enxian, general manager of Dongssan International Fujian Branch, Dongssan has opened and prepared more than 20 hotels in Fujian, and the brand and service of Dongssan have been well received by franchisees and customers. At the ceremony site, another 23 hotels have signed contracts.
In addition, Dongcheng also signed a strategic cooperation agreement with the Fujian catering giant Kanai Group to create the most competitive cross-border cooperation platform for the hotel and catering industry in Fujian, and to achieve win-win cooperation between the strong and the strong, further enhancing investors' confidence.
Wu Enxian said, "The development strategy of Dongssen in Fujian is to expand to surrounding areas with Xiamen and Fuzhou as the center, and to establish more than 100 hotels within five years to become the number one brand of mid-range hotels in Fujian."
Dongcheng International Group and Kanai Catering Group signed a strategic cooperation agreement
On the spot to send financing credit of nearly 18 million, 3 years at least 800 million
Cheng Yihua, vice president of Dongcheng International, made a speech at the ceremony and introduced the financial support policy of Dongcheng International for Fujian market, which became the biggest highlight of the ceremony. Since the first franchise financing service in the hotel industry in 2013, Dongcheng has provided a total of more than RMB 1 billion financing support for franchisees. In 2017, Dongcheng will reach in-depth strategic cooperation with many financial institutions, including Bank of China, Bank of Guilin, Bank of Communications, Huaxia Bank, Hankou Bank and so on, to further increase the financing support for franchisees, better solve the financial problems of the upstream and downstream of the hotel industry, and help the sustainable development of the industry.
Cheng Yihua, vice president of Dongssan International Group, introduces Dongssan's financial support policy
Cheng Yihua said that Dongcheng is very optimistic about the Fujian market and fully supports the development of projects in Fujian. It plans to grant no less than RMB 800 million of credit within three years from 2017. Dongcheng also on the spot for 4 signed hotels to send a "Christmas gift" - a total of nearly 18 million yuan to join the financing credit, instantly detonated the atmosphere, many investors said very encouraged.
The 4 signed hotels received a total of nearly 18 million yuan of franchise financing credit
East presents five brands strong layout, sought after by investors
According to Zhao Juntao, vice president of Dongcheng International, introduced at the ceremony, Dongcheng owns eight hotel brands including Yicheng, Yishang, City Convenience, Berman, Jingtu, Boton, Yinmo, Yuejian, and Wanfeng Hotel, which has been jointly introduced into China with Marriott International.
Zhao Juntao emphasized that Dongcheng currently focuses on the development of five brands in Fujian: Yicheng, Yishang, City Convenient, Berman and Jingtu, and increases the resource investment in these regions through the form of branch companies, to deepen the local market.
Peng Jihua, the head of Dongcheng brand, also introduced the two brands of Urban Convenience and Yishang, including the information concerned by investors such as product design and advantages, joining conditions and returns.
After the ceremony, many investors consulted Dongcheng staff to understand the conditions and development mode of joining, and many of them expressed strong willingness to join and cooperate, optimistic about the prospects of Dongcheng brand in Fujian market.
