As the only high-end hotel brand in the Coachella area of Palm Springs, the International Land Palm Springs project has been highly valued by the local government. Since the project was initiated, Coachella Municipal Government Engineering Department representative; Representative of the Development Department; Representatives of the Ministry of Municipal Development met with the project development team almost every two weeks, which played a great role in promoting the substantive progress of the project.
In recent years, the Coachella area of Palm Springs has gained global fame because of the Coachella Music Festival, and music fans around the world are interested in the development of the area. Coachella and the Desert Journey Music Festival draw hundreds of thousands of fans each year. The Desert Journey Festival in October 2016 sold out all tickets in half an hour thanks to top performers such as Bob Dylan, the Rolling Stones and Neil Young. That has helped Coachella's tourism industry grow by nearly 30% a year, leading to strong demand for quality hotel projects.
The scene at Coachella in March 2016
In July, Coachella Mayor Steve Hernandez spoke at the annual Coachella Stakeholders Conference, organized by the Coachella City Government, about making the Coachella region a world-class tourist city by developing infrastructure, attracting outside investment, creating local jobs, and stimulating economic development. Senator Jeff Stone of California attended the meeting and spoke in support.
Photo from the site of the Coachella Government stakeholder meeting in July 2016
After nearly a year of preparation and pre-development preparations, construction of the Palm Springs Hotel is scheduled to begin next March. At present, the approval work is in progress before the construction starts.
Intercontinental Hotels, Marriott Hotels, Hilton Group and other hotel brands took a look at the potential tourism market in Coachella area, after listening to the project plan, one after another put forward the intention of cooperation. Considering the continuing influence of the hotel brand in the hotel operation process and the original plan of the hotel brand in California, the developer of the Palm Springs hotel project was in contact with a number of international hotel brands, and decided to upgrade the hotel brand to the international brand. The final hotel brand will be announced in the near future.
The advantage of international hotel brand lies in its strong customer database and brand influence, which will play a positive role in the occupancy rate and business model of the hotel in the later period. The Palm Springs project management team selects quality hotel brands and collaborates to ensure the orderly and sustainable development of the hotel.
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