Dongcheng Hotel Group will be the first "tip" to lead the Chinese gentleman's new fashion

2016-11-09 09:49 0

 

Tom, a six-year-old scrapping boy, had not eaten all day. In the evening, he was cold and hungry and finally went to buy delicious food. He took the money he had earned all day.

The smell of the bakery attracted Tom, and he stopped and poked his big head toward the transparent cabinet of all kinds of golden bread.

"How much is this, boss?" "Asked Tom, looking at the boss with bright eyes. "Five dollars." The boss glanced at the dirty looking child, his voice cold.

"What about this?" He pointed to a smaller one nearby. "$3.50..." The boss drew out the final "ts" impatiently.

"Then I'll take this. Here you are." He handed the $5 he was holding to his boss. "Wait a minute... I'll see you soon... Money." The boss suddenly stuttered.

"No, it's a tip. Please take it." Tom skipped away happily eating his bread. The remaining boss stared at the back of the child...

It's a touching story, and some may wonder if it's a chicken soup joke. Why would a kid in trouble give a tip? In fact, this is a very logical truth.

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Tipping originated in London, England in the 18th century. At that time, a bowl marked "To Insure Prompt Service" was placed in the middle of the table. When customers put their change into the bowl, they would receive prompt and considerate service from the waiter.

After centuries of development, tipping has become an individual spontaneous habit in the sense of social culture in the West. It is no longer simply "to ensure fast service", but has become the identification and interaction between customers and service providers, as well as a cultural consciousness and spiritual demand of nobility or gentlemen. Tom in the story is a "little gentleman" who grew up in this social culture.

In the hotel industry, Britain, Germany, the United States and most other western countries, some Asian and African countries, such as Thailand, South Africa, have the tradition of tipping bellmen, cleaners, front desk or hotel managers and other hotel service personnel. Such tipping culture has formed a good interaction between customers and service providers. Customers get better service and service providers get respect and recognition, which also promotes the continuous development of the hotel industry.

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China, on the other hand, has not formed a tipping culture in spite of continuous economic development, continuous improvement of people's living standards and booming tourism and hotel industry.

For this situation, Dongcheng Hotel Group in China's hotel chain industry to take the lead in the launch of "tipping" program! Dongsheng defines 2016 as the "first year of tipping" in China's hotel chain industry, hoping to promote the popularity of "tipping" in China and lead the trend of Chinese gentleman spirit.

Guests only need to simply use the mobile phone to scan the two-dimensional code can be "tip", can set up a bridge of communication between service staff and customers, whether satisfied or dissatisfied have a channel to express, in the limited time and space to establish a service and be served relationship, the waiter becomes passive to active, improve the quality of service, and therefore get the respect of the guests.

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East presented hotel group launched "tip", scan code can be operated, very simple

On November 10th, Dongcheng Hotel Group will participate in the second China (Shanghai) International Hotel Investment Franchise and Franchise Exhibition 2016, during which it will officially announce the launch of the "tip" program, there will be "red envelope rain" interactive session, together with gentlemen! In addition, a series of important activities will be held at the conference, including the release of the new English name DOSSEN and LOGO, the release of the development strategy and brand strategy of the Dongssen Group, the press release of Wanfeng Hotel brand, and a series of project signing ceremony and road show.

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The rendering of Dongcheng Hotel Group's booth at Shanghai International Hotel Exhibition

According to the person in charge of the Dongcheng brand, "Tipping" will be officially launched in November, and first operated in the benchmark stores of Dongcheng Hotel Group, and gradually promoted in its nearly 1,000 hotels.

According to relevant data analysis, "tipping" will become an annual interactive project of tens of millions, which is expected to trigger a chain effect in China's hotel chain industry and promote the service upgrade and development of China's hotel chain industry and even the whole hotel industry. It is worth paying attention to, Dongcheng launched "tip" is not only let the guests pay unilaterally, Dongcheng will double back to the gentleman - for providing quality service staff tip guests!

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Dongcheng Hotel Group's brand City convenient hotel

Founded in 2006, Dongcheng Hotel Group is an outstanding hotel group with a rapid rise in recent years. Currently, it owns eight brands including Yicheng, Yishang, City Convenience, Jingtu, Barton, Yuejian, Yinmo and Berman Hotels, as well as Marriott's Wanfeng Hotel brand, which is launched in China in cooperation with Marriott. It has more than 900 hotels in more than 200 cities in China, Malaysia, Thailand, Korea, Belarus and other countries. In 2015, it ranked 32nd in the global hotel group and TOP 8 in China in the authoritative international HOTELS magazine ranking.

Source: Corporate press release
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