At present, the country is vigorously promoting the innovation culture of mass innovation and creating a favorable environment for entrepreneurship and innovation through various means of reducing government administration and delegating power. Why should we pay so much attention to the creation of innovation culture? Perhaps this can be seen in the Great Prosperity: How Mass Innovation Can Lead to National Prosperity by Edmund Phelps, the Nobel Prize-winning economist and founding father of employment and growth theory. The book argues that the great booms of the last century in some countries were due to the spread of modern values: a culture of innovation. Such values ignite the grassroots economic dynamism necessary to achieve widespread indigenous innovation. It was this kind of participatory innovation that led to the common people's prosperity.
However, Deng Hongbo, founder of Universal Love Drenwu (Beijing) Technology Co., LTD., believes that the way to bring national prosperity through the popularization of innovation culture may not be suitable for the current Chinese economy. The current Chinese economy needs more creative culture rather than innovative culture. Here, we need to understand the difference between innovation and creativity. Innovation: A method or means of changing something old and creating something new. Innovation focuses on technology, such as technological innovation. Originality: Ideas that are fresh and creative. Creative emphasis on ideological, such as: advertising creativity. -- Reprinted on Baidu Know. Deng believes that when people hear about innovation, they may think it is difficult because it requires a big breakthrough or even involves technical and scientific knowledge. When people hear about creative ideas, they may think of designers, artists, advertising planners, cultural people, idea makers, etc. Although it is not easy to generate creative ideas, it is not unattainable because it seems to have nothing to do with science and technology. That said, while most people may find it difficult to get involved in creative work, getting involved in creative work may not be impossible.
"To really stimulate the grassroots economic vitality in the country, more people need to participate in economic activities," Deng said. Creative culture is easier to stimulate people's enthusiasm to participate in economic activities than innovative culture. "If we can further make it easier to generate ideas and smoother to commercialize ideas, it will be possible for people to generate additional income by producing ideas in their spare time outside of work, which will further increase consumption enthusiasm, effectively expand domestic demand and promote a virtuous circle of the economy."
How do you make it easier to generate ideas? One possible way to do this may be in the Ladder of Innovation, where the author argues that creativity is about "broadening our range of choices" and proposes a "push, pull, push" approach to creative generation. The first "push" is to focus first and determine the target or topic. The next "pull" is to broaden our range of choices, make a wide range of associations and combinations, and draw enough creative sketches. The second "push" is refocusing, where each idea (the idea sketch) is given attention and then judged from different angles to select the best idea. Of course, this approach may not work for everyone. In order to be skilled in producing ideas, we need to find a suitable way to produce ideas and practice it repeatedly. In this way, you may become a creative master. Universal Love Darenwu (Beijing) Co., Ltd. hopes to help people find and summarize more ways to produce ideas, so that people can more easily earn an income from producing ideas.
However, making the commercialization of ideas smoother is the hardest and most critical step in making it possible for people to monetize them. According to Deng Hong-bo, how to make creative culture and personalized consumption really deeply rooted in the people's heart, how to make daily necessities not greatly reduce people's purchasing power after adding creativity, and how to design a sustainable business model are several breakthroughs that may make the commercialization of creativity more smooth. But how exactly? This requires the collective wisdom of all. Deng Hongbo hopes that patriotic talents with a sense of responsibility can actively contribute ideas or join Jiai Drenwu (Beijing) Technology Co., LTD., and together contribute to the realization of making creative commercialization more smooth! This is because if the gap is successfully crossed, many jobs will be created, thus contributing to easing the employment shortage.
Deng believes that how to make creative culture deeply rooted in people is a key link in the current several breakthroughs. Because only when people can recognize the value of an idea, they are likely to pay for it. The current difficulty in commercializing ideas is that most consumers think that creative products, services or content are basically useless, unlike the powerful functions of electronic products, and therefore are not willing to pay for them. However, Lu Xun once said: "There is no road in the world, the number of people will become a road." To compare this to life, in fact, a lot of goods are also useless, use more people will become useful things. However, if creative culture can be gradually popularized, more and more people will recognize the value of creativity and consider creative products or services as useful things (such as meeting people's spiritual needs). But the current difficulty is that creative culture is too far away from the public, only active in a small circle, and most people do not understand the creative culture, much less interested. Therefore, how to let the creative culture out of the small circle, so that more people can take the initiative to understand the creative culture becomes the key. Deng Hongbo believes that the main approach should be to gradually increase the opportunities for the public to have full access to creative culture. For example, creative culture and mass culture should be well integrated, so that people can have full access to creative culture while engaging in mass entertainment activities, so as to further understand creative culture and possibly participate in the creative production process. And this kind of mass participation in creative production is likely to lead to a really big boom!
