2016 China (Central) International Wine Expo was held in Wuhan International Expo Center from December 2 to 4. It lasted for three days and ended successfully on December 4. The exhibition area of the wine Fair is 20000 square meters, 312 exhibitors, more than 500 exhibitors brands, a total of 11,672 professional dealers received, 25834 general visitors, the total number of people exceeded 40,000 people; Field orders reached 94.3 million yuan and retail sales reached 37.5 million yuan. In the wine industry gradually into the stage of recovery, China (Central) International Wine Industry Expo to the revitalization of the whole central wine industry, has brought a strong driving force.
The alliance of four provinces seize the opportunity to build a platform
Under the background of the rise of central China, the great development of the Yangtze River Delta Economic Belt, and the huge demand of 361 million people in central China, the wine industry association of Hubei, Hunan, Jiangxi and Anhui seized the opportunity, combined their own advantages and characteristics, established the wine industry cooperation alliance of the four provinces in central China (Hubei, Hunan, Jiangxi and Anhui), and created a professional trade and exhibition platform for the wine industry within the four provinces. At the opening ceremony, Liu Yuan, Vice president and secretary general of China Wine Circulation Association, said: "Many brands in the four provinces and regions have a strong position and reputation in the national wine industry, making a positive contribution to the development of local economy. The wine industry in the central region will maintain a considerable period of growth. The convening of the Central China International Wine Industry Expo will make a positive contribution to promoting the healthy, orderly and rapid development of the Central wine industry." "This is an important step in the development of the wine industry in the central region. This expo will strive to build the most professional, branded and international B2B platform in the central region," said Gu Hu, the representative of the four central Provinces wine industry Cooperation Alliance and the secretary general of Hubei Wine Circulation Industry Association in his welcome speech. At the same time, Li Qiong, chairman of Beizhen Share, also expressed the determination and confidence of the exhibition company to continue to provide professional and high-quality services for wine enterprises.
China liquor circulation Association Vice president and Secretary General Liu Yuan
Central wine industry set thinking and exploration development
During the exhibition, representatives of China Wine Circulation Association, Jiangxi Wine Circulation Association, Anhui Gujinggong Co., LTD., Zhijiang Wine Industry, Chuyuanchun Wine Industry and other associations and enterprises held discussion activities together on the theme of "How to sustain development and innovation of wine enterprises in Central China under the new environment", gathering thoughts on the future road of wine industry in Central China. On the first day of the expo, the "2016 China (Central) Wine Industry Expo Award Ceremony and brand Release Conference" was held in the afternoon. In recent years, enterprises with outstanding performance in the development and expansion process of the wine industry in Central China were awarded the "China (Central) Wine Industry Leading Enterprise Award", "China (Central) Wine Industry Excellent Product Award", "China (Central) Best Organization Award", "China (Central) Best Imported Wine Operator" and other awards. Gujing Tribute, Jin brand, DaoHuaxiang, Baiyun edge, Zhijiang, four special wine, Yingjia tribute, Yellow Tower, Chu Yuanchun, Huangshan head, Gulongzhong, Lineng weak alkali wine, Xinju trade, 16 District wine and other 18 enterprises, units and products won the award.
The wine industry is gathering for the future
Under the wine industry cooperation alliance of the four central provinces (Hubei, Hunan, Jiangxi), Hubei, Hunan, Anhui and Jiangxi concentrate on displaying the excellent wine enterprises within the region. Meanwhile, The Central International Wine Fair also attracted the Hong Kong Special Administrative Region image group, Guizhou Zunyi Renhuai Maotai-flavor liquor exhibition group, Sichuan Luzhou Luzhou-flavor liquor exhibition group, Guangdong Shenzhen imported wine exhibition group and other domestic influential wine industry base group. Guizhou Zunyi Renhuai Maotai-flavor exhibition group of 25 exhibitors, more than 1,100 square meters of exhibition area, has become the largest exhibition group.
For the first time, a Hong Kong brand has staged an eye-catching game
In the afternoon of the first day of the exhibition, "Hong Kong Brand China Road" forum was held, which is the first Hong Kong wine themed activity in Hubei. Director of the Hong Kong Special Administrative Region Government Economic and Trade Office in Wuhan, Ms Denise Tse, President of the Hong Kong Wine Chamber, Mr Albert Ho, Chairman of the Hong Kong Wine Chamber, Mr Anthony Ho, Representative of the Hong Kong Quality Assurance Bureau, and other guests attended the event. The Hong Kong delegation, relevant leaders of China Wine Association, Hubei Provincial Department of Commerce, Hubei Wine Association, distributors, media and representatives of some wine companies from Anhui, Hunan, Jiangxi, Hubei and other places discussed the development and promotion of Hong Kong wine brands in the mainland, how to strengthen the exchange and cooperation between the two wine industries and other topics. "Hong Kong Wine Brands Week" also kicked off.
The fragrance of the sauce and wine brought down the house
In Guizhou Zunyi, Renhuai Exhibition group 25 enterprises 1100 square meters became the largest exhibition group, the second day of the exhibition held Guizhou Renhuai Maotai-flavor liquor development and promotion forum, In Guizhou Renhuai City Standing Committee, Guizhou Renhuai Economic Development Zone deputy secretary of the Party Working committee, Guizhou Renhuai Economic Development Zone Administrative Committee executive deputy director, Maotai Town Party Secretary Wang Qiang's speech to convey with China's most complex brewing process Maotai flavor liquor, its pure grain brewing in the "three high" characteristics will stimulate the human body less.
In recent years, Renhuai City insists on improving the quality, takes the engine role of Moutai Group and Renhuai Economic Development Zone, strengthens the publicity and promotion, builds the e-commerce platform, transforms the marketing method, expands the publicity market, and strengthens the development of the wine industry in order to realize the goal of recreating a "Moutai" and to create a national development zone as the summary. Accelerate the transformation and upgrading of the liquor industry, build the cultural highland of the world sauce wine, wine and tourism, wine and the Internet, hope that on the Xiongguan road of the liquor industry transformation and upgrading, the mysterious Maotai sauce fragrance, in the warm, harmonious, full of upgrading atmosphere of the wine Expo with the development of Wuhan power, will lead the liquor industry chain, accelerate the completion of the transformation and upgrading.
Shenzhen imports the central road more broad
Shenzhen Wine Industry Association with Shenzhen eight companies jointly held Shenzhen wine merchants Wuhan wine promotion, products from France, Australia, Italy, Chile, New Zealand and Spain six countries of forty wineries nearly 200 single products, meet you in the central International Wine Fair, the original imported wine covers all fields.
With the continuous improvement of people's consumption level and the change of consumption concept, the demand for wine in China is increasing day by day, which indicates the opportunity of wine market. Wine business is a kind of enjoyment, to pass on the cultural experience to others, to keep the good for yourself. Liu Yuan, vice president and secretary general of China Wine Circulation Association, said that Shenzhen has a lot to learn from the four central provinces in wine, hoping to use the platform of the Central Wine Expo to provide better wine to the four central provinces.
Product segmentation diversification to meet the trend
Strong brand, Baiyun edge, DaoHuahua, Chu Yuanchun and other well-known wine enterprises launched customized products and services, customers according to their own needs for DIY design, can also be selected according to their preferences in a certain range of wine body degree and flavor. The exploration to the direction of customized service can not only further seize the market segment, but also reduce the cost of channel and promotion to a certain extent.
The expo's "Zhle weak alkali wine", "Selenium Girl" selenium rich wine, Doraemon sparkling wine, etc., full of distinctive health characteristics or audience characteristics of the wine has received the strong curiosity of professional audiences and ordinary consumers. Gujing Gong and other high-quality brands also convey the health concept of adopting the thousandyears Weijing "infinity water", with a PH value of about 7.2 and rich minerals such as calcium, magnesium, strontium and selenium. Product refinement, individuation, era has become an important message conveyed by the expo, to the central liquor enterprises breakthrough and development with important guidance.
The marketing direction of the Internet new era
With the advent of the "Internet +" era, China's wine industry is also taking advantage of the opportunity to make a breakthrough in marketing channels. Moutai and Wuliangye have taken the lead in putting forward ideas such as "Big data and Internet + smart marketing" and "Suning + Wuliangye". In this exhibition, we can also see the exploration and innovation of many enterprises in network marketing.
Baiyun Edge launched its own online ordering, online selection of designers, online design and customized production platform, and strive to do not press goods, no inventory and anti-counterfeiting products.
978 Wine Shop put forward the concept of "wine industry 4.0" era, and its characteristic wine shop chain brand operation service of "customized, independent brand, light asset, heavy operation" attracted many visitors' attention.
The second China (Central) International Wine Expo will be held in Wuhan International Expo Center on November 17-19, 2017. It is expected that the exhibition will be more industry-oriented and directional next year.
