Organizing Committee of 2016 China (Shanghai) International Tea Expo
The China Shanghai International Tea Expo 2016
Shangcha Bozi [2015] No.58
Date: May 19-22, 2016 (Thursday, Friday, Saturday and Sunday)
Venue: Shanghai World Expo Exhibition Center (No. 850, Bocheng Road, Pudong)
Government of tea-producing areas, agricultural Commission, tea Office, tea Association and tea-related enterprises:
The Shanghai International Tea Fair, which has attracted much attention in the global tea industry and has certain influence, has been successfully held for more than ten times, and has received extensive support and participation from tea industry colleagues at home and abroad. In order to meet the growing practical needs, achieve excellent exhibition effect and maximize practical marketing benefits, The 13th China (Shanghai) International Tea Expo 2016 will be moved to Shanghai World Expo Exhibition and Exhibition Center from May 19th to May 22nd, with 38,000 square meters of exhibition space, a new perspective and comprehensive upgrade to create a top brand of tea industry at home and abroad.
I. Overview of the exhibition
Approved by Shanghai Municipal Commission of Commerce, "China Shanghai International Tea Expo 2016" will be held in Shanghai World Expo Exhibition and Exhibition Center from May 19 to 22, with more than 1000 exhibitors and 2,000 booths. Integrating historical review, brand display, investment promotion, summit forum, famous tea selection, expert guidance, technology display and tea art performance, adhering to the purpose of "brand building, expanding promotion, strengthening cooperation, promoting trade".
Ii. Organizational structure
Sponsor: China Tea Circulation Association, All-China Supply and Marketing Cooperatives Hangzhou Tea Research Institute, China Yangtze River Delta Tea Industry Cooperation (Shanghai) Organization, Shanghai Federation of Economic Organizations, Shanghai Federation of Commerce
Shanghai Tea Industry Association Technical support: National Tea Quality Supervision and Inspection Center Organizer: Shanghai Dongmao Exhibition Service Co., LTD
Iii. Review of the last Exhibition
Nearly 900 domestic and foreign enterprises participated in the 2015 Shanghai International Tea Fair with 1500 booths. It has held more than 10 themed activities with rich content, such as "Commemoration Conference of the 100th Anniversary of the World Gold Medal Awarded to Chinese Tea from 1915 to 2015", "Famous Mountain · Xiushui · Yellow Mountain Tea Promotion Conference", "Taishun · Three Cups of Fragrant Tea Promotion Conference", "Jingning · Gold Huiming Tea Tasting Party", "Tonren · Fanjingshan Tea", "Duyun Maojian Tea" Tasting Party, and "Zhen Wei Hao" Cup Tea Mat Design Competition , the number of visitors reached 120,000, including 4408 overseas merchants, on-site sales reached 140 million yuan, order turnover exceeded 1.55 billion yuan, exhibitors and visitors satisfaction exceeded 95%, high-end specifications, far-reaching influence, unprecedented spectacle.
Iv. Exhibition Hall introduction
Shanghai World Expo Exhibition and Exhibition Center, formerly the Theme Pavilion of Shanghai World Expo 2010, is located on the west side of the Expo axis, adjacent to the splendid Huangpu River, China Pavilion, World Expo Center, World Expo Hotel complex, central enterprise headquarters area, Riverside green Park. It is a high-level, international modern service business gathering area, and a central location connecting Pudong and Puxi. Chinese tea once again into the Expo pavilion, will reproduce the brilliant achievements of Chinese tea industry.
V. Main activities
1. 2016 "China Good Tea" selection (tea quality evaluation first choice);
2. Famous tea promotion Meeting (the best choice of "tea brand promotion" in origin);
3. New product release conference (release of "new products, new technologies" of tea enterprises);
4. Dealer Conference (recruiting national [East China Region] dealer marketing forum);
5. Tea tasting party (free experience of new tea for tea friends and consumers);
6. Tea Art Skills Competition (tea mat design, tea dance performance, tea competition);
7. Roundtable meeting on Tea Industry Cooperation in Yangtze River Delta (Shanghai);
8. Ceramic Tea Ware Art Creativity and Design Competition (evaluation);
9. Famous tea experts provide on-site guidance to solve technical problems;
10. Scientific and technological innovation seminar of tea derivatives and creative products;
11, "Tea is Life" health knowledge lecture and prize questions and answers;
12, each unique "national tea art" performance......
Vi. Scope of Exhibition
All kinds of famous tea: green tea, black tea, black tea, green tea (oolong tea), white tea, yellow tea;
Reprocessed tea: flower tea, antihypertensive tea, brightening tea, extracted tea, health tea, instant tea, tea food, tea beverage;
Tea set products: ceramic, purple clay tea set, casting pot ware, wood and stone tea tray, electric tea ware, glassware, etc.
Tea packaging: creative packaging design, production process, metal canning, packaging materials and packaging machinery, etc.
Tea water: tea ceremony water, mineral water, purified water, bottled water, direct drinking water and water purification equipment, etc.
Processing machinery: tea picking, planting, killing green, color selection, preservation, baking, storage, detection technology;
Tea technology: tea weighing equipment, spray marking, anti-counterfeiting technology, fertilization technology, pesticide spraying, etc.
Tea crafts: tea table, inkstone, mahogany, tea furniture, tea gifts, root carving crafts, decorations, etc.
Tea extension products: aloes, tea clothing, art porcelain, antique calligraphy and painting, sculpture, tea culture books, training institutions, etc.
Vii. Source of audience
1. Invite international tea organizations, embassies in Shanghai, non-producers, import and export traders, professional marketing agencies;
2. Agents with channel sales and terminal consumption, professional distribution centers and online marketers;
3. Professional tea market, business owners, stores, wholesalers, teahouses, clubs, hotels, bars, etc.;
4. Government organs, agricultural commissions, associations, societies, chambers of commerce, colleges, research institutes, quality inspection institutions, etc.;
5. Prospective investors, gift buyers, catering practitioners, collectors, literati and management CEO;
6. Finance, securities, banks, futures, colleges and universities, 4S stores, large and medium-sized enterprises and property managers.
Viii. Exhibition/advertising expenses
A. Standard booth: Domestic: RMB11,000/9 ㎡ Joint venture: RMB15,000/9 ㎡ Foreign :$3,600/9 ㎡
B. Open space: Domestic: RMB1200/㎡ Joint venture: RMB1500/㎡ Foreign :$360/㎡
C. Advertising: color page advertising, advertising sponsorship, admission tickets, handbag, exhibitor/visitor card advertising, etc.;
D. Special advertising: on-site arch, banner, truss spray painting, position advertising and exhibition hall advertising space;
E. Enterprise/government promotion meeting: enterprise special meeting, brand special meeting, investment promotion conference, product promotion meeting, etc.;
Note: 1. Double opening booth will be charged 10% more; 2. Standard luxury booth: RMB12800/9㎡;
Organizing Committee of 2016 China (Shanghai) International Tea Expo
October 8th, 2015
