China's largest imported wine exhibition opens in Guangzhou
600 wine merchants from all over the world gathered for the 12th China (Guangzhou) International Wine Exhibition
On May 22, the 12th Interwine China (Guangzhou) International Wine Exhibition (hereinafter referred to as "Interwine"), organized by Guangzhou Ketong Exhibition Co., LTD., opened in Zone B of Guangzhou PA Zhou Exhibition Hall. It attracted 628 wine merchants from 72 wine producing countries and nearly 50,000 professional visitors to participate in the event. 50,000 world-renowned wines competed for beauty. The international level of the exhibition reached a new high, with 262 overseas wine merchants, accounting for 40% of the total number of exhibitors. Many wine merchants in order to seize the market opportunity "running horse circle" luxury appearance, dealers around the country gathered here to explore new investment.
Imported wine dealer running horse enclosure innovation machine
What the growing import market needs is a more sophisticated wine show. After 10 years of brand accumulation, Interwine has formed a biannual exhibition scale, is the largest professional import wine and spirits exhibition in China.
Compared with the previous exhibition, the internationalization degree of this exhibition is further improved, the exhibition area of 30,000 square meters, equivalent to 1209 standard booths. There are dozens of world famous wine producing countries from France, Italy, Spain, Portugal, Greece, Austria, Australia, Germany and other groups to participate in the exhibition. Delegations from France, Italy, and Greece all had booths of more than 700 square meters, while those from Spain, Portugal, and Argentina had booths of 400 to 500 square meters.
According to the latest figures, global wine consumption in 2013 was 23.87 billion litres, down 250 million litres from 2012. France fell by 210 million liters, Italy by 0.8 million liters and Spain by 20 million liters. Some foreign wine merchants say that compared with the aging wine market in Europe and Western countries, people are paying more attention to the new market of China. In such a promising market, imported wine has a broad development room. According to the reporter's interview, under the situation of the global wine market consumption slowdown, the large-scale luxury wine importers appeared in this wine exhibition, which is full of the trend of racing around the land, in order to open up the Chinese market and seize the market opportunity.
Dealers go to exhibition to explore investment opportunities
The organizer of this wine exhibition has invited 130,000 wine dealers and retailers from 2862 counties in 333 cities in 31 provinces and Hong Kong, Macao and Taiwan to visit and negotiate. Jia Yanping, general manager of Guangzhou Ketong Exhibition Co., LTD., said that compared with the last exhibition, buyers from South China increased by 10.5%, Hunan, Hubei, Shanxi and other places have a considerable increase. Among them, the second - and third-line market dealer purchasing atmosphere is active, there is also an ideal increase. "China's wine consumption will gradually extend from the economically developed coastal areas to inland cities, the wine market coverage will gradually expand, and the consumer acceptance of wine will be greatly improved." According to the survey, 88% of buyers surveyed used Interwine to find new suppliers; 91% of exhibitors surveyed met new buyers through Interwine.
Jia Yanping said, "Everything Interwine has done today is to build a high-quality and comprehensive business matching platform for exhibitors and distributors. Through the platform of Interwine, we can bring more imported wines into the Chinese market, bring health to the Chinese people and let them enjoy a better life."
According to statistics, influenced by the overall environment of consumption, China's wine market will enter a new period of accelerated reshuffle in the future. With the acceleration of the reshuffle movement, the rapid expansion of wine chain stores and the continuous integration of manufacturers' brands will force small and medium-sized brands to become the victims of the industry reshuffle.
Some dealers said that the rapid growth of wine consumption in China has slowed down in recent years due to multiple factors such as the restriction on consumption of the three public authorities, and the market is changing rapidly. They hope to obtain more market information through Interwine, so as to look for new investment opportunities.
New and old world wines compete
France is home to some of the world's finest and most durable wines. At Chateau 10.2, the Hong Kong Luxury Wine Club is showing a full set of 12 bottles of Romanee-Conti from different vintages that "only billionaires can afford", which is known as the world's No. 1 vineyard.
While Old World wines are dazzling in their aristocratic style, the fruity, high-alcohol New World wines are equally popular among wine beginners. At the booth of a wine merchant specializing in Argentine wines, some dry red wines from Chateau Luisposca and Argentine wines like Chateau Linda's Malbec attracted visitors. One side is "aristocratic" style, the other side is "cowboy" casual, the two stage at the same time has a PK potential.
Many exhibitors believe that compared with the previous exhibition, this wine exhibition professional buyers of higher quality. A French wine import company specializing in original bottles said: "Many viewers after learning about our wine, are interested in cooperation, a few of them even reached a deal on the spot." Some dealers also said that the wine exhibition activities are very rich, through participating in the activities, can have a good understanding of the product, understand the market. "A lot of the exhibitors are foreign wineries, so it's very convenient to get primary supplies without going abroad."
Dozens of concurrent events were full of highlights
In order to exhibitors, dealers to build a high quality, efficient, convenient service platform. In this exhibition, the organizer takes the lead in the layout of "Palm Wine Exhibition", opening a new era of "smart wine exhibition", which has become a highlight of this wine exhibition. The three-day exhibition is full of wonderful activities, The largest "Interwine Sommelier Competition" in China, organized by the world's top and most authoritative International Sommelier Association in the United States, brings together the world's leading wine marketing leaders "Insight, Thinking and Breakthrough - 2014 Wine Transformation Breakthrough New Mode Forum" and the highly anticipated "Interwine International Wine and Spirits Competition".
After the first audition in Guangzhou, Interwine Sommelier Competition will hold auditions in 19 cities including Beijing, Shanghai, Shenyang, Nanchang and Xiamen. There will be one best sommelier and two runners-up and three third runners-up. The winners will receive tens of thousands of dollars in prize money. And "Insight Thinking Transformation Breakthrough - 2014 Wine Transformation Breakthrough New Mode Forum" will invite dozens of successful "transformation breakthrough" wine company representatives to share successful experience, in addition, a number of marketing leaders will answer the on-site marketing, transformation and other problems.
It is worth mentioning that during the exhibition, there is also an in-depth discussion of the development of the industry "wine e-commerce development Forum"; "The Potential and Future of Chinese Sommeliers" lecture by WSET Senior sommelier and mentor Qian Wei; Wine World's "Wine Tasting and Western Food Etiquette"; And Spain, Portugal, Argentina and other countries wine tasting nearly 30 colorful activities.
In addition, in order to facilitate the travel of Interwine exhibitors and visitors, the organizer will provide free tea, coffee and rest area with Guangzhou Baiyun Airport Golden Dragon International Food City during the exhibition, and provide free driving service for the future drinkers. In addition, a "Night of Portugal" dinner will be prepared for AJEPC(Portugal and China Young Entrepreneurs Association). There will be 24 wineries and food companies bringing authentic Portuguese food and wine.
Ten years of experience of famous wine exhibition more international
Since 2004, Interwine has successfully held 11 exhibitions. Based on the regional advantages of Guangzhou, Interwine has established the international influence of China (Guangzhou) International Famous Wine Exhibition with a new perspective, advanced concept, novel form and high standard service. And it has developed into an international, professional and authoritative "China's first Brand Wine Exhibition" which is widely concerned by the world's wine industry colleagues. The successful holding of Guangzhou International Famous Wine Exhibition provides a high-quality platform for wine merchants and relevant institutions to spread trade information, establish efficient, stable and all-round cooperative relations with dealers, and face-to-face communication. It has the highest proportion of overseas exhibitors in Guangdong in the past ten years, and is the best platform for Guangdong business community to communicate with the world.
Interwine has always been focusing on the theme of "China, but also the world" to show the unique charm and rich product culture of famous wines from all over the world. It has been fully recognized and participated by 116 Chinese and foreign chambers of commerce, associations and business organizations. The proportion of international exhibitors has reached 50%, which is the highest proportion of overseas exhibitors in Guangdong in the past ten years. It is the best platform for Guangdong business community to communicate with countries around the world.
Professional operation planning, rigorous management and meticulous execution are the root of building a strong wine exhibition brand, and also the belief pursued by the operation team of Guangzhou Ketong Exhibition Co., LTD. Jia Yanping said, "It takes ten years to sharpen a sword and a hundred years to build a brand. In order to this sword, we have been working silently for ten years. In the future, we will lean against the railings and look forward to the sky and the sky. For the sake of the wine industry in China, for the common interests of distributors throughout the country, we will set sail and sail to a new era of high sky and wide sea!"
