2014 China (Guangzhou) International Famous Wine Exhibition (Spring Exhibition) will be held in Sui from May 22 to 24
On May 22, "The 12th Interwine China (Guangzhou) International Wine Fair" (hereinafter referred to as "Wine Fair"), the largest professional imported wine and spirits exhibition in mainland China, will be opened in Zone B of Guangzhou Pa Zhou Exhibition Hall, sponsored by Guangzhou Ketong Exhibition Co., LTD.
Jia Yanping, general manager of Guangzhou Ketong Exhibition Co., LTD., introduced that compared with the last wine exhibition, the scale of the exhibition has been expanded. The booth area has been upgraded from 40,000 square meters to 50,000 square meters, which is equivalent to 1209 standard booths. A total of 628 exhibitors, including 262 foreign wineries, accounting for 40% of the total exhibitors. The exhibition will feature nearly 50,000 wine brands from 72 wine producing countries and is expected to attract more than 50,000 visitors, more than 95 percent of whom are professional buyers.
It is reported that this wine exhibition from France, Italy, Spain, Portugal, Greece, Austria, Australia, Germany and other world famous wine producing countries organized groups to participate in the exhibition. Tens of thousands of world famous wine competing Yan, there are Lafite, Latour, Mago, Wudang, Obiang, Lipeng, Berfey, Peatus and other world top famous wine appearance, which is known as the world's first garden "only billionaires can enjoy" Romani Conti, more with different years 12 bottles full lineup "mysterious" appeared in the wine exhibition.
In addition to the famous wine gathering, many wonderful activities will be held around the exhibition organizers and exhibitors from all over the world, such as: Interwine International Wine and Spirits Competition, Interwine Sommelier Competition audition, Golden Sparkling wine (training and tasting), wechat Big Times enterprise how to search for gold, E win, how to let "he" as your agent and so on nearly 30 activities. In this wine exhibition, the audience can not only listen to the live lectures of professional wine tasters and overseas wine wineries, learn the knowledge of professional wine selection and tasting, but also participate in the activities to receive exquisite gifts.
[Highlights of the exhibition]
Highlight 1: wine merchants "enclosure" competing for the Chinese market
Who are the giants of China's imported wine industry? Who will take center stage at a fine wine show? It is not difficult to see from the "land enclosure" performance of wine merchants in the famous wine exhibition, the famous wine exhibition has undoubtedly become an important "territory" for wine merchants from all over the world to seize the Chinese market. At present, 628 exhibitors have entered the exhibition, of which 40 percent are foreign wineries. France, Italy, Spain, Argentina, Portugal, Greece, New Zealand, Macedonia, the United States, dozens of major wine producing countries in the world, China's commercial offices, foreign trade bureaus, industry associations organized groups to participate in the exhibition, among which France, Italy, Greece and other groups with a scale of more than 700 square meters. Delegations from Spain, Portugal and Argentina also set booths of 400 to 500 square meters. In addition, there are many luxury wineries, hundreds of wine importers competing to show.
Highlight 2: Dealers around actively organize groups to show "Taobao"
Since April, the organizer has launched "2014 World Wine Tour in China -- Cotong -- Imported Wine Tour" in Beijing, Hunan, Anhui, Shandong, Hebei, Chongqing, Sichuan, Guangxi, Fujian, Guangdong and other provinces and cities to organize dealers from all over the world to participate in the exhibition. Under the support of Cocom Exhibition and other institutions, professional media, large distributors, wine and food industry associations, catering associations and other institutions have participated in the dealer tour organization. In addition, with the promotion of high-end industry organizations such as banks, real estate, stock weekly and tourism organizations, investors of various industries have also focused on famous wine exhibitions.
Highlight 3: Old World wine "mysterious" appearance interpretation of aristocratic style
Hong Kong Winery International Limited mainly deals in fine wines from all over the world, including Bordeaux, Burgundy and Long Valley in France, Italy, the United States and Spain. In May, the Hong Kong Wine Club will bring a full range of rare and rare wines, including 61 bottles of the same vintage Bordeaux Left Bank, and 12 bottles of different vintages of Romanie Conti. In addition, there will also be a grand display of the world's top wines such as Lafite, Latour, Mago, Wudang, Obiang, Rippon, Berfey and Petus. The appearance of the world's wine representatives will add a lot of "mystery" to the wine exhibition.
Highlight 4: New World Wine "Shine" PK "Noble"
Argentina is the largest wine producer in South America and the fourth largest producer and wine consumer market in the world. United International Wine Co., Ltd. is a well-known Argentine wine sales enterprise, in Fujian and even the national regional market has a high reputation. In 2012, United International Wine was selected by the Consulate General of the Argentine Republic in Guangzhou as the "Designated supplier of Consulate wine". At the show, they will bring a variety of Argentinian wines, including high-bubble wines from Chateau SAN Julia, dry red wines from Chateau Luisposca, and Malbec from Chateau Linda. One side is "aristocratic" style, the other side is "cowboy" casual, the two stage at the same time has a PK potential.
Highlight 5: Sommelier Competition selects Folk "Wine Forest Master"
With the development of Chinese wine market, wine education is becoming more and more important. To provide an international platform for more wine lovers, create an opportunity for exhibition and communication, so that players can better understand the industry and wine services, so as to raise standards, promote the progress of professionals and industry development. Hosted by the International Sommelier Association of America, Interwine's first audition for the largest and most influential sommelier competition in China will be held in Guangzhou, followed by Beijing, Shanghai, Shenyang, Dalian, Jinan, Qingdao, Nanchang, Xiamen and other places.
Highlight 6: Wine tasting will capture your taste buds
Looking back, all the previous wine exhibitions were full of highlights and surprises. For example, fine wine tasting events from Argentina, Greece, Chile, Moldova, Romania, Macedonia and other countries were beautiful scenery at wine exhibitions. The audience can not only taste the world's wine, enjoy a feast, but also listen to the master of wine lecture, learn more about the latest wine knowledge. This year, Shanshui Culture International Media will bring the audience a more distinctive "Golden Sparkling Wine (Training and tasting)" activity, in addition to other exhibitors will hold a number of tasting activities.
Highlight seven: "wechat marketing" interpretation of the "micro era" circle business opportunities
On the basis of the original characteristic activities, the organizing committee of this wine exhibition also added "National Distributor Marketing Summit and award ceremony", "China's Top 100 imported wine enterprises selection" and other wonderful activities. At that time, exhibitors and distributors can zero distance on the strategic upgrading of imported wine and development prospects for in-depth discussion, on the future development of the industry ideas for extensive exchange. During this wine exhibition, Food business network hosted "wechat Big time enterprises how to dig gold" and "wechat marketing" hosted by Rigg will tell you how to obtain brand influence and improve the performance of marketing behavior through continuous information interaction and service.
Highlight 8: Wine World, NetEase and other 200 media strong promotion
All the time, the holding of each wine exhibition will cause the industry's high attention. This wine exhibition has been strongly supported by NetEase. As the only official designated cooperative mailbox of the exhibition, NetEase Mailbox has launched the special homepage of "Taste buds feast, Taste Mellow Life". Compared with previous editions, this year's wine exhibition has a stronger media lineup, covering newspapers, radio, television, Internet, outdoor and so on. The publicity cycle before and after the exhibition is as long as six months. The exquisite carpet publicity strategy will carry out all-round stereo tracking reports on the exhibition, maximize the support of the topic of the wine exhibition and in-depth analysis of the wine exhibition event. While continuously enhancing the brand influence of the exhibition, it also provides more communication platforms for exhibitors and dealers.
