The "China (Guangzhou) International Children's Clothing Expo" will be held in Guangzhou from September 11 to 13
"China (Guangzhou) International Children's Clothing Expo" (hereinafter referred to as "Children's Expo"), which is co-sponsored by Children's Clothing Development Center of China Fashion Designers Association, Guangdong Clothing Culture Promotion Association, Guangdong Pregnancy, Baby and Children's Products Association and Guangdong Xinzhilian Exhibition Service Co., LTD., will be held from September 11 to 13, 2014. In Asia's largest pavilion - Guangzhou Canton Fair Pavilion held grand. According to the organizer, in addition to the participation of hundreds of famous children's wear brands at home and abroad, the exhibition also invited heavyweight buyers to the scene, and children's wear enterprises docking and procurement. During the three-day exhibition, there will be a variety of activities, and it will compete for the honorary award of "2014 China's Top Ten children's wear Designers".
Children's clothing industry calls for the birth of "Child Fair"
In recent years, our baby economy has developed rapidly, so the children's clothing industry has become one of the most potential growth and investment value. Data show that the consumption of children's wear in China has maintained double-digit growth for a long time. In 2008, the market scale of children's wear in China was 55.2 billion yuan, and in 2012, the market scale reached 120 billion yuan, with an average annual compound growth rate of 21.4%.
The huge capacity and attractive prospect of children's wear market make the number of enterprises grow rapidly, the number of production centers increase continuously, and the scale of industrial clusters expand day by day, forming the children's wear industrial clusters represented by Foshan in Guangdong Province, Zhili in Zhejiang Province, Shishi in Fujian Province, etc. The number of children's wear enterprises in China exceeds 10,000, with an annual output of about 5 billion pieces of children's wear.
At the same time of rapid development, China's children's wear industry has also encountered bottlenecks, the industry is facing the challenges of transformation and upgrading, the communication and cooperation in the industry is not smooth, the brand innovation ability is insufficient, the traditional marketing mode is blocked, the lack of capital operation, and so on, a series of problems, need to be promoted and adjusted through a very large scale and influence of high-quality platform. In the face of this industry and market demand, the organizer decided to hold the "Child Fair" at the same time in South China's largest baby and baby products exhibition - "Guangzhou International Maternity and Baby Products Clothing Exhibition" which has been successfully held for five years, so as to cooperate with the strong to enlarge and strengthen the exhibition scale.
It is reported that the scale of this "Child Expo" is expected to reach 15,000 square meters, 800 booths, exhibitors more than 300 brands. The exhibition products are children's clothing, shoes, hats, socks, gloves, scarves, hair accessories, bags and so on. The organizer will invite tens of thousands of professional buyers from department stores, professional markets, regional agents, franchisees, retail chains, investors, famous e-commerce platforms, fashion buyers, designers and international trade buyers to participate in the exhibition.
Well-planned innovation display leads the trend
The Children's Fair takes "childlike innocence, children's Way" as the theme, with the purpose of uniting the national children's wear industry clusters, well-known children's wear brands, and exploring the road of "innovation and development" of children's wear. To this end, the exhibition specially planned a series of activities:
u industrial cluster made a high-profile appearance
This exhibition will be honored to invite China's three industrial bases of children's wear -- Foshan in Guangdong Province, Zhili in Zhejiang Province and Shishi in Fujian Province as co-organizers, and set up a special "Industrial Cluster exhibition area", through a series of activities to show the overall image of the industrial cluster and regional brand style, to promote the comprehensive integration and exchange of China's children's wear industry.
u Summit Forum thinking feast
Meticulously holding "Childlike Innocence and Childlike Virtue" 2014 China Children Fashion Summit Forum: Sharing "industry and capital, government and industry, brand and opportunity" thinking feast (case sharing, wisdom sharing, capital sharing).
u online and offline comprehensive display
With the advent of the mobile Internet era, the Child Expo not only provides high-end and exquisite exhibition space for exhibitors in the offline, but also creates a 365-day online exhibition hall together with the Internet giant Tencent -- "Mother and Child online". With the help of Tencent's big data resources, children Expo exhibitors will be spread through the Internet tentacles in all aspects, highly exposed. Both online and offline, promote long-term interaction between buyers and sellers, exhibitors brand value will maximize.
u Build platform breakout channel
"Children Expo" will hold a series of activities, so that channel business and clothing enterprises face to face, jointly explore the way of 2014 China's children's wear channel break through: focus on the professional market and children's wear industry, brand owners and franchisees, mobile Internet era channel business and brand business relationship, in order to drive the interaction between industry and consumer groups, pull consumption.
u Fashion selection leads the trend
"Tong Expo" will selectively invite domestic and foreign well-known brand enterprises, design and development institutions, famous designers, display the latest products and creative design works leading the fashion and fashion trend. At the same time, "2014 China Children's Fashion Culture Ceremony" will be held to hold professional evaluation and encourage Chinese children's wear enterprises to pay attention to original design. Specific activities include:
-- "2014 China's Top 10 Children's wear Designers" competition
-- "2014 China Children's Fashion Brand Award" competition competition
-- "2015 China Children's wear Fashion Trend Released"
-- "2014 China Children's Wear Original Design Works Exhibition"
According to the organizer, the promotion of the fair was fully launched in March 2014, and the whole publicity plan, including audience promotion, will continue until September 2014. At present, relevant business associations, industrial cluster management agencies and professional markets from all over the country have actively participated in the preparation of the exhibition, including: China Guangdong-Hong Kong-Macao Garment and Apparel Chamber of Commerce, Foshan Children's Clothing Industry Association, Dongguan Textile and Apparel Industry Association, Huzhou City Wuxing District Zhili Children's Clothing Chamber of Commerce, Shishi Children's Clothing Industry Association, Sichuan Province Garment and Apparel Industry Association, Sichuan Province Guangdong Chamber of Commerce, Guangzhou Liwan Children's Clothing and Accessories Chamber of Commerce, Dongguan Humen Garment and Apparel Industry Association, Lusong District Market Managers Association, Humen There are also many famous children's wear brands registered for the exhibition, such as Fulin Children's Wear Center, Lihu Building Zhongba Children's Wear Women's and Baby Products Square, Litang Building Children's Wear City, Chengdu Haoyicheng Children's Shopping Mall, Zhuzhou Yingu Children's Wear City and so on.
