From "eat well" to "eat healthy", the pattern of food consumption of Chinese residents has undergone great changes. The General Office of the State Council recently issued the Outline of China's Food and Nutrition Development for 2014-2020 in response to the coexistence of under-nutrition and over-nutrition, and the lack of nutrition and health knowledge. The Outline, hereinafter referred to as the Outline, clearly requires the exploitation of food resources and the development of the production of cereals, woody grain and oil according to local conditions. In this regard, many industry insiders believe that China's food industry has entered a period of innovation-driven transformation and upgrading from a period of rapid growth of scale expansion, nutrition and health will become the future direction of food industry development, and coarse grain industry will usher in new development opportunities.
Residents' Lack of coarse grain 'under the Concept of' Nutrition and Health '
Ma Guansheng, deputy director of the Institute of Nutrition and Food Safety at the Chinese Center for Disease Control and Prevention, said the outline is the country's third programed document on food and nutrition, and that the transformation and upgrading of China's food industry will pay more and more attention to nutrition and health. "The Outline clearly states that we should establish and improve the food and nutrition monitoring and management system, and strengthen monitoring and information analysis. Nutrition intervention in key areas and populations, focusing on the problem of micronutrient deficiency and excessive oil intake in some people, will help popularize dietary nutrition and health knowledge, so as to improve the nutrition and health level of the public." Ma Guansheng said.
In addition, the experts also compared the "food consumption target" in the outline with the current situation of Chinese residents' food consumption, summarized the appearance stage of the four categories of food that Chinese consumers are most lacking, one of which is coarse grain. Relevant data show that in the past 20 to 30 years, Chinese urban and rural residents have been eating less and less grain, especially coarse grain, which leads to the B1 intake of Chinese people dropping from 2.5 mg to 1.0 mg per day.
According to reports, roughage is rich in B vitamins, minerals, dietary fiber. Studies have shown a "negative correlation" between consumption of whole grains and chronic disease, with higher consumption of whole grains reducing the risk of chronic disease. It is worth mentioning that coarse grains are rich in dietary fiber, which can increase gastrointestinal peristalsis, prevent constipation and effectively prevent colon cancer. Experts recommend eating 50 ~ 100 grams (1 ~ 2 pairs, dry weight) of coarse grain every day, learn to do fine coarse grain and coarse fine collocation. Fine cooking of coarse grain helps people better adapt to the taste of coarse grain. Nutrition Exhibition, coarse grain food exhibition, soft drink exhibition, multi-grain exhibition, grain and oil exhibition, grain exhibition, beverage exhibition,
Coarse grain industry ushered in the development of the "spring"
As the food industry enters a period of innovation-driven transformation and upgrading, coarse grain food has attracted unprecedented attention in the face of the lack of coarse grain diet in China. Many enterprises also try to make innovative breakthroughs along with the trend, especially the coarse grain beverage industry. With the continuous growth of China's economy and the rapid increase of national income, people's consumption concept and health concept are also constantly upgrading. On the basis of flavor and fashion, more drinks are moving towards nutrition and functional. Many enterprises build brands, integrate industrial chains and carry out marketing transformation while satisfying consumption. Because coarse grain beverage is born with "natural, green, nutrition, health" category characteristics, in line with the trend of beverage market development and trend, is more and more popular with consumers.
According to the China Coarse Grain Market Survey Report, the average annual growth rate of the coarse grain food and beverage market is about 20 percent. According to data released by the National Bureau of Statistics, the market size of soft drinks in China was 425.6 billion yuan in 2011. In 2012, the coarse grain beverage market increased by 25% compared with 2011, and the potential demand of the coarse grain beverage market is huge.
As the leading enterprises in the field of grain processing in China, CofCO, China Green Group and Deyufang adhere to the purpose of "healthy raw materials, healthy technology and healthy food", and adopt the ancient grinding method combined with modern fine processing technology and the processing ratio mode of "nuts + grains". Five series with hundreds of products have been developed successively, including traditional coarse grain beverage, grain and fragrance mixed nutritional beverage, coarse grain blending powder, coarse grain professional powder and coarse grain express line. Through the combination of nutrition and taste, to meet the health needs of consumers. Shanghai Everbright International Exhibition Center (SFEC 2014 Ninth Shanghai Green and Organic Food Expo) 300 square meters experience hall waiting for you on October 29th. Consult 021-62203235
