From October 15 to 17, 2013, the 12th China Toy Fair, China Baby Fair and International Brand Authorization Pavilion will be held in Shanghai New International Expo Center. This year, the overall scale of the three service platforms has successfully expanded by 22%, with the exhibition area exceeding 100,000 square meters, the number of booths exceeding 4,500 and nearly 1,100 exhibitors. Continue to maintain its high brand awareness and appeal in the toys, baby products and brand licensing industry in Asia and the world.
This year is the first year for China Toys and Baby Products Association to carry out the "Brand Self-discipline Tour in China" activity in the toy and baby products industry nationwide. The first batch of 99 and the second batch of "safety commitment brands" collectively appeared. At the same time, the exhibition held a hundred "safety commitment brand consumer experience store" award ceremony, to create a "government, association, enterprises, retailers" more than one new model of self-discipline, from the source to the channel to fully protect the quality and safety of industry products.
As the most influential and the only international professional business platform with all-channel resources in mainland China, China Baby Fair is jointly organized by the association and Colm (China) Co., LTD. This year, the scale of China Baby Expo increased by 50%, attracting domestic and foreign baby products brands and enterprises to actively participate in the exhibition, baby buggies, car child safety seats, cribs and baby furniture, bottles and pacifiers and other feeding supplies categories have increased significantly, new enterprises, new brands, new products, new ideas to add more fresh elements to the exhibition. The 2013 China Baby and Children Exhibition is full of highlights and creative ideas.
exhibitor
Strong joint attract international brand collective beach
As a world consumption center with great potential, China has a pivotal position and influence in the international market. Its huge rigid demand has attracted the attention of more and more international brands. With its strong buyer resources such as department stores and provincial and municipal agents, China Baby Fair is regarded as the preferred channel for international brands to enter the Chinese market.
the international color of the exhibition in 2013 is unprecedentedstrong. International enterprises and brands participating in the exhibition cover more than 20 countries and regions around the world, with a year-on-year increase of more than 60%. Bella B, Boon, JJ cole, Nike kids, the first year, ABC design, Hauck, Chicco, Avent, Britax, Mothercare, Maxi-Cosi, Quinny, Combi, Richell, Baby Dan, M-cro, Stokke, Norway, B&B of Korea, Dr.ato and Zoom of China and Taiwan have expanded their booths and brought new products to enhance their brand influence. Graco, Us baby, Zooper (USA), Kiddy, NUK, Sterntaler (Germany), Belopo (UK), Babymoov, Bebe Confort (France), Wheely Bug (Australia), Aprica, Pigeon, TAKATA (Japan), Italy's Baciuzzi and Bellelli, Spain's JANE, Holland's Hosland and Joolz, Belgium's Childhome, China's Taiwan Mamalove and other exhibitors for the first time, and South Korea is the first time to gather local brands and organize an overall attack. The international status, influence and centripetal force of China Baby and Children Exhibition are increasingly prominent.
The specialization level of subdivided display categories has been greatly improved
In order to further improve the professional level of market segmentation services, China Baby & Children Exhibition this year upgraded the launch of "baby buggy Pavilion", "baby products Pavilion", "car child safety seat Pavilion", more than 100 categories. Among them, the stroller bag and nearly 20 varieties, trolley, baby walker, umbrella car, electric car, scooter, twister car, etc., and complete grade; Car child safety seats, cribs and baby furniture increased by 25% and 145% respectively, the overall scale jumped to the first of similar exhibitions; Feeding supplies such as bottles and pacifiers have achieved breakthrough growth. Well-known enterprises in the industry, such as Avent, Combi, NUK, Pigeon, the first year, Us baby, Goodbaby, Rikang, and Philaobao, have made full appearances with their new products. New categories, new exhibitors, new brands, new products, the "four new" features of China Baby Exhibition ensure that the exhibition categories are more complete and balanced, and fully meet the diversified purchasing needs of buyers at home and abroad.
Buyer's piece
Global chain giants actively prepare to expand exclusive channels of supply
Since the independent exhibition, the international influence and centripetal force of China Baby and Children Exhibition has been strengthened year by year. New enterprises and new manufacturers actively participate in the exhibition, attracting many overseas buyers to pre-register to know about new products and manufacturers. Global shopping malls and supermarket chains such as Wal-Mart, Michaels Stores and Target in the United States, Tesco and Home Retailer in the United Kingdom, Auchan and Carrefour in France, and Metro in Germany. Australia's Home Retail Group, Kmart, Woolworths, Spain's El Corte Ingles, Malaysia's PARKSON, etc. Famous trading companies, such as Bravington Vine (UK), LOVE-TO-PLAY (Thailand), Meizheng International Trading (Taiwan), MONARCH, Darton, Kids II (Hong Kong), etc.; Well-known distributors and retailers such as Mothercare, Mama's & Papa's in the UK, ADKITS in Brazil, Motherwork in Singapore, Baby Elegance in Ireland and Kids Station in Hong Kong, China. It is worth noting that world-famous Russian e-commerce RE-Store, SIMA-LAND and so on also landed in China Baby Fair to develop high-quality Chinese partners.
Large maternal and child chains, department stores and e-commerce companies eagerly visited and competed for the preferred platform for middle and high-end brands
In recent years, the baby boom wave such as Rabbit baby and dragon baby is gradually emerging. The consumption market of baby products in China presents a leap growth, and the distribution and channel market of baby products usher in unprecedented prosperity. This year, the number of domestic buyers who have pre-registered for visits has increased by 70%, especially large high-end maternal and child chains, department stores and e-commerce. Among them, well-known large maternal and child chain institutions, such as Leyou, Regi baby, Mother good boy, Mothercare, Motherwork, baby room, mushroom baby, Yiyi, baby Island, will send baby products line purchasing managers to the scene for purchasing. Leyou marketing director Liu Rong said that the plan is to expand the high-end brand in the China Baby Exhibition, and become Leyou's partner; Wang Songtao, children's products category manager of Department Store of Contemporary Mall, also hopes to take this opportunity to contact international big brands, integrate children's business brand lines, and create a new shopping experience.
Intensive cultivation of buyer services to help brand negotiations twice the result with half the effort
This year's exhibition is dedicated to the launch of business matching services, to build a more convenient and rapid one-stop channel, to promote beauty in different segments
Zooper, Australia's Wheely Bug, Korea's Natural Choice, GNT, Holland's Hosland, Belgium's Childhome and other international new brands, department stores and high-end brand agents can be booked in advance, on-site one-to-one contact, to help brand agents and product procurement get twice the result with half the effort. At the same time, the organizer also relies on the China Toys and Baby Products network, Baby Products magazine, wechat and other special topics, such as buggies, car child safety seats, cribs and baby furniture, to help timely transmission of exhibition trends and new product information.
Active text
Innovation competition awards field competition strongly leads the industry innovation wind
In order to promote the independent innovation of toy and baby products enterprises, promote the emergence of new ideas, new designs, new functions, new
Technology, new materials, etc., the association holds China toys and baby products industry "star" competition every year, this year, a total of 91 enterprises 212 products successfully declared, after the initial evaluation and online publicity, a total of 70 products shortlisted. Different from previous competitions, this year's competition introduced enterprise representatives to create "star" statement link, by department stores, large chain stores, preschool education institutions, kindergartens and other responsible experts jury in China toy show field final, the value of gold can be seen. At the same time, the exhibition also opens up a special exhibition area, focusing on the promotion of "star" competition finalist products, leading the industry innovation direction.
For the first time, an international brand catwalk show showcased the fashion of baby products
This year's China Baby & Children's Exhibition launched international clothing brand baby & Children's wear exhibition area, attracting global famous brands to show their annual new products; At the same time, for the first time, a combination of "Show" and "show" was given; an international brand runway Fashion Show was given on the spot; French Catimini and KENZO; American Hush Puppies, Nike kids, Skechers; Germany's Boss, adidas, PUMA, Japan's Combimini, and China's Goodbaby, YEEHOO, peek.a. Boko are all on display.
The high-level roundtable was held to promote the efficient layout of international brands in the Chinese market
In order to help international brands understand and enter the Chinese market, master the operation mode of different sales channels, and build a platform for the efficient connection between international brands and Chinese high-end brand distributors, China Baby Fair launched activities such as "Building the Road to Efficient Expansion of Different Channels -- High-level Roundtable meeting between Domestic and foreign brands and distributors" at the same time.
At that time, Liang Mei, executive Vice President of China Toys and Baby Products Association, will share the 2012 survey report on baby products consumption in China, revealing the latest changes in brands, places and prices of baby products purchased by consumers. Department stores, medium and high-end large exclusive chain stores, e-commerce and agents will discuss the effective channels for international brands to enter the Chinese market, strategies for expanding existing sales channels to increase sales, correct positioning and operation of different sales channels, and reasonable determination of sales targets in the Chinese market, so as to promote the precise layout of international brands in the Chinese market.
Milk bottle enterprise alliance standard outline issued to promote the standardization of baby products speed up
At present, there is no national standard and industry standard for milk bottle products. There are standard labeling problems in enterprise products and government supervision
Lack of basis, resulting in product safety cannot be guaranteed. In order to regulate the development of the baby and child products market, the association selects key enterprises and mainstream brands with high market share, including Bekin, Philips Xinonyi, NUK, Goodbaby, Combe, Dume, Euhealth, Edeli, Leerbao, Rikang, Philaobo and authoritative testing institutions, to compile and draft the enterprise alliance standard of Infant and Child Bottle Safety Requirements. And publish the standard outline in the extension. It is reported that the approved version of the standard is proposed to be introduced and implemented in March 2014, in the absence of national, industry and local standards, the standard is the implementation of the standards for the production of milk bottles of alliance members, at the same time, based on the standard, will be timely approved for industry standards, national standards.
Car children's safety seat 3C certification reserve will be held to ensure safe travel for children
At the beginning of this year, the association according to the requirements of automobile child safety seat manufacturers, to the National Certification and Accreditation Administration
Will put forward a written proposal, the vehicle child occupant restraint system into the 3C certification directory, has been highly valued by the government, is expected to be approved before the end of this year. In order to help enterprises do the preparatory work before the implementation of certification, the association held in the exhibition of safety seat 3C certification reserve meeting, invited the National Accreditation Administration certification supervision Department leadership, China quality certification center experts to share the opportunities and challenges of safety seat 3C certification, about the implementation of 3C certification rules, to promote the safety seat brand, agents, retailers and other timely understanding of certification dynamics, Avoid business risks, guide the correct selection of safety seats, and ensure the safe travel of children.
