From October 15 to 17, 2013, the 12th China Toy Fair, China Baby & Children Exhibition and International Brand Authorization Pavilion will be held in Shanghai New International Expo Center. This year, the overall scale of the three service platforms of China Toy & Baby & Children's Products Association has expanded by 22%. With an exhibition area of more than 100,000 square meters, more than 4,500 booths and nearly 1,100 exhibitors, the company continues to maintain its high brand awareness and appeal in the toys, baby products and brand authorization industry in Asia and even the world.
This year is the first year for China Toys and Baby Products Association to carry out the "Brand Self-discipline Tour in China" activity in the toy and baby products industry nationwide. The first batch of 99 and the second batch of "safety commitment brands" collectively appeared. At the same time, the exhibition held a hundred "safety commitment brand consumer experience store" award ceremony, to create a "government, association, enterprises, retailers" more than one new model of self-discipline, from the source to the channel to fully protect the quality and safety of industry products.
This year's China Toy Fair, with its advantages of "good driving effect, large scale influence and distinct industry characteristics", was listed as "2013 Guidance and Support Exhibition of Ministry of Commerce" by the Ministry of Commerce. As the only exhibition in the toy industry in China that won this honor, this year's exhibition ranked the first in mainland China and the third in the world, attracting global toy and preschool supplies industry elites to gather together. Gather the world famous enterprises and brands, hundreds of thousands of new products debut, the exhibition activities are colorful, high-end frontier, promote the toy industry enterprises at home and abroad "trading, communication, friends", leading the toy industry the latest development trend.
exhibitor
International exhibitors directly participate in the exhibition to expand the only channel in China
As the only channel for international toy and preschool supplies enterprises to expand the Chinese market, the annual growth rate of international enterprises and brands in China Toy Fair is maintained at more than 20%. In 2013, the International Toy Industry Council, the American Toy Association, the Brazilian Toy Association, the Argentine Toy Association and other international organizations gave full support. The Hong Kong Trade Development Council organized an overall appearance, and the proportion of international brands reached a new high.
This year, China Toy Fair international brands from more than 20 countries and regions around the world, American Barbie, Crayola, Fisher-Price, Lamaza, Learning Mates, Little Tikes, MindWare, Tiny love, Germany Beleduc, HABA, Hape, PIKO, Schleich, Siku, TOLO, Japan LaQ, Sylvania Families, Italy Chicco, Sevi, Switzerland GEOMAG, Kiditec, Denmark LEGO, PlentyPlay, Educo, Netherlands; GOULA, Spain; interstar, Israel; Gigo and KLIKKO, Taiwan, China; Hong Kong, China Blue Box, Grow'n Up, Lung Cheong, K's Kids, Silverlit, Toy Town, Vtech, WEELY and other brands that have been working in the Chinese market for many years appeared again, relying on the exhibition to consolidate their international image and enhance industry awareness and influence. In addition, Animal Planet USA, Roco Austria, Marine Treasure, Silly Billyz Australia, Mojo UK, ACI Malaysia, BingBing Block, EDTOY, Motor, YAYA Korea, Italy's FILA, Winex, Sweden's Brio, Hong Kong's Road Rippers and other companies landed in China for the first time with the help of the exhibition platform, and collectively stormed the Chinese toy market.
The whole production area exhibition group shows its clustering advantage to a new high
Over the years, China Toy Fair has been recognized by national brands as the best channel to layout the global network, and by local governments and associations as the most effective platform to build brands in producing areas, promote characteristic areas and enhance influence. This year leading enterprises have arrived, O Fei, star, Yingde, Hua Wei, wood play family, Kerr, Bon treasure, Monkey, Yucai and other well-known national brands without absence. There are more than 10 exhibition groups organized by local governments and associations in the main producing areas. Chenghai, Dongguan, Shenzhen, Yunhe, Yongjia, Baoying, Jinjiang, Huangyan, Gaomi and other producing areas once again gather local high-quality and characteristic enterprises to participate in the exhibition and jointly layout the domestic and overseas markets. Among them, the scale of Baoying and Gaomi exhibition groups increases by more than 60% and 30% respectively. Strong national brands and abundant exhibition groups in producing areas will make the exhibition products more complete and diversified in categories, so as to ensure that purchasers can grasp the new product trends in the first time, and enjoy convenient ordering and perfect after-sales and other supporting services.
"Early Childhood Education Supplies" for the first time to launch a professional degree to achieve a new breakthrough
"Accelerating the optimization of market segmentation services and continuously improving the professional level of the exhibition" is the top priority of the association's exhibition services. On the basis of the successful operation of "Preschool Education Supplies and supporting Equipment Area" last year, this year's China Toy Fair integrated and launched "Preschool Education Supplies Museum" for the first time. Gathered in the United States, the United Kingdom, Germany, South Korea, Switzerland, the Netherlands, Taiwan, Hong Kong and other domestic and foreign nearly 200 well-known preschool supplies and entertainment equipment enterprises, exhibitors brand awareness and product quality have reached a new high in the industry, Jiangsu Baoying, Zhejiang Yongjia domestic only two entertainment equipment production areas exhibition group overall appearance. Among them, the kindergarten education enterprises taking part in the exhibition for the first time accounted for more than 40% of the whole, bringing teaching AIDS, auxiliary teaching materials, children's books, electronic whiteboard, head Start software, early education products, early education Musical Instruments and other preschool supplies containing new educational concepts, as well as advanced kindergarten furniture, floor MATS, amusement equipment, decoration design and other kindergarten facilities. In addition, China Culture, Education and Sports Goods Association for the first time gathered leading enterprises to participate in the exhibition, China Toy Exhibition to accelerate the level of professional segmentation service, again to scale advantages for enterprises to create good display effect, fully meet the needs of preschool education supplies and supporting equipment professional buyers one-stop procurement.
Buyer's piece
Pre-registered international buyers hit a new high actively expand quality suppliers in China
The scale of the 12th China Toy Fair increased significantly, with the emergence of new enterprises and new manufacturers, attracting many overseas buyers to pre-register to know about new products and exhibitors. The buyers from the United States, the European Union and other traditional toy consumption countries increased by 20%, and the buyers from Brazil, India, Russia, Turkey, Mexico, South Korea, South Africa, Poland and other emerging economies in the ladder countries increased significantly. Relying on China toys to develop high-quality toys, preschool supplies, amusement equipment, models and authorized products and other high-quality suppliers, to prepare for next year's stock.
Domestic buyers are eager to compete for new business opportunities in the toy market
Every year, the domestic buyers who visit China Toy Fair cover more than 30 provinces and autonomous regions, including national agents, provincial and municipal dealers, wholesalers, shopping centers, department stores, supermarkets, hypermarkets, specialty stores, procurement offices, kindergartens, educational institutions, online sales channels, etc. This year, pre-registered domestic buyers increased by 40%, department stores, e-commerce, preschool supplies channels increased significantly, and Beijing Bayong, Hebei Jinzheng, Shandong Linyi and other national key wholesale markets are organized to visit. Song Jianjun, general manager of Xinghui, Yinhui, Dasheng and other brands in Xinjiang Province, said that China Toy Fair concentrated high-end brands, this year plans to develop more well-known brands, enhance the influence of supermarket channels.
Buyer service intimate professional promote the integration of upstream and downstream development of the industry
Over the years, the association insisted on accelerating the improvement of service level, every year to meet the various needs of buyers. For the first time this year
For new exhibitors, new brands, new products, etc., a separate "Exhibition New Product manual" is launched to facilitate buyers to quickly find the right new products among numerous exhibitors and products, and create a more convenient and rapid one-stop procurement channel. In addition, before the exhibition, the association also relies on the China Toys and Baby products network, Toys magazine, wechat, etc., to launch special topics such as plastic, plush, preschool supplies, amusement equipment, to timely convey the exhibition trends and new product information to the buyers.
Active text
Innovation competition awards field competition strongly leads the industry innovation wind
In order to promote independent innovation of enterprises and promote new ideas, new designs, new functions, new processes and new materials emerging in the industry,
The association holds the "Star" competition of China Toy and baby products industry every year. This year, a total of 91 enterprises have successfully applied for 212 products. After preliminary evaluation and online publicity, a total of 70 products have been shortlisted. Different from previous competitions, this year's competition introduced enterprise representatives to create "star" statement link, by department stores, large chain stores, preschool education institutions, kindergartens and other responsible experts jury in China toy show field final, the value of gold can be seen. At the same time, the exhibition also opens up a special exhibition area, focusing on the promotion of "star" competition finalist products, leading the industry innovation direction.
Preschool Education Forum launched a new to help preschool education industry leapfrog development
In order to promote the healthy development of kindergarten construction and preschool education in China, the association launched the 2013 China International Preschool Education Development
Exhibition and innovation seminar, invited the United States, the Netherlands, Germany and other authoritative experts in the field of linguistics, sociology, early childhood education, educational psychology, for the kindergarten corner activities and play teaching AIDS teaching practice and other topics. At the same time, Wooden play Family, Hape, Bellodor, Wanger and other companies will introduce special preschool education cases on the spot, and share their successful experiences in developing emotional intelligence and memory by hand puppet theater performance, leading children's creative thinking by popular science teaching toys, cultivating children's active thinking habits by building blocks, and realizing toy education by adapting toys to corner toys. Help the kindergarten principals, principals of preschool education institutions and purchasers to capture the frontier trend of the preschool education market and accurately grasp the business opportunities in the preschool education industry.
