From October 15 to 17, 2013, the 12th China Toy Fair, China Baby & Children Exhibition and International Brand Authorization Pavilion will be held in Shanghai New International Expo Center. This year, the overall scale of the three service platforms of China Toy & Baby & Children's Products Association has expanded by 22%. With an exhibition area of more than 100,000 square meters, more than 4,500 booths and nearly 1,100 exhibitors, the company continues to maintain its high brand awareness and appeal in the toys, baby products and brand authorization industry in Asia and even the world.
As the most influential, authoritative and professional authorized trade platform in mainland China, the scale of the International Brand Authorization Pavilion has expanded by 20% in 2013, with more than 600 popular authorization projects and brands gathered around the world, and 44% of authorized enterprises made their debut. The exhibition content covers cartoon animation, culture and art, popular fashion, film and television entertainment, online games, celebrity brands, well-known universities and other categories, to help stationery, clothing accessories, gifts, household goods, food and beverage, washing and care products, books, audio and video, consumer electronics, toys, baby products and other different enterprises to efficiently expand the brand authorization business.
The International Licensing Industry Association is supporting a new high in international influence
This year, the International Brand Licensing Association (LIMA), the most professional and authoritative trade body in the International Brand licensing industry, has once again become the supporting body of the International Brand Licensing Pavilion, marking the sixth year of LIMA's support and participation in the Association licensing activities. Mr. Charles, Chairman of LIMA, said that the Brand Licensing Pavilion, which receives thousands of visitors from consumer goods manufacturers, licensees and retailers every year, has great market influence. The exhibition not only provides an important opportunity and platform for overseas companies and brands to reach key decision makers and enter the vast Asian market, especially the Chinese market, It also provides more opportunities for brand owners in Asia to promote their brands and products.
Famous authorized brands at home and abroad gather the preferred channel of authorization business development
This year, 80% of international brands participated in the exhibition. The three leading enterprises in the brand licensing industry, such as Mattel, Disney and Hasbro, gathered together, and the Korean Culture Promotion Agency and other groups participated. Disney character series, Marvel heroes, Transformers, Barbie, Snoopy, Miffy, Ultraman, Thomas & Friends, SpongeBob Squarepants, Teletubbies, Sesame Street, Maruko, Chibi Maruko, Garfield, Doraemon and other international popular licensing projects were presented. Original domestic brands, such as Boonie Bear, Pleasant Goat and Big Wolf, Balala little Magic fairy, Moer Manor, Sayer, etc., are all absent.
It is worth mentioning that the growth rate of new brands this year is more than 20%. My friends Dick Pig, Qin Shiyue, Crazy Sugar, Dee Dee Dou Dou, Blerong Family, Monster Mountain, Rabbit Gang, Canned Fairy, Raiders Lucky Star, Hamster Paradise, General Cat, Three Kingdoms Pig, Space Little Hero, 2020 Dinosaur Century, Gong Wang Fu, Fili Cat will all be displayed. In addition, many emerging images based on new media promotion, such as Ahri, Hello Caicai, Artillery and Artillery, also competed together for the first time, helping authorized enterprises to increase the development and sales of derivative products of authorized brands, improve brand added value, and easily obtain more than expected operating returns.
Authorized summit forum and animation image selection lead the healthy development of the industry
In order to promote in-depth cooperation, communication and collaboration between licensees and licensees, and build an efficient service platform, the association holds "China Brand Authorization Summit Forum" every year. This year, it invites leaders of ministries and commissions such as the Ministry of Culture, chairmen of international organizations such as LIMA, and senior executives of enterprises such as Disney and Regina Baby to discuss the construction of channels. Solve the issues of authorized brand negotiation, authorized product marketing and promotion, channel expansion and maintenance on the spot, and promote the deep integration and connection between the two parties of brand authorization. At the same time, the forum also held the selection of the top 10 animation images with the most market vitality in 2013. This year, according to the two lines of the international group and the domestic group, five images with the most market vitality were launched, and their market vitality and licensing value were comprehensively analyzed. The participants could choose the authorized image of intention to create more profit space accurately. In addition, experts will select two more winners from the top 10 animation characters, one for the international group and one for the domestic group, which is worth looking forward to.
Industry "Huangpu Military Academy" opened at the same time to help enterprises winning brand authorization
This year, entrusted by the Department of Cultural Industry of the Ministry of Culture, the Association held two National animation industry senior workshops (animation authorization direction). The first session was successfully held in Guangzhou in September, and the second session will be held at the same time. Authoritative experts in the field of authorization will give on-site lectures on brand selection, creative design of authorized products, channel construction, marketing promotion, rights protection and intellectual property protection of authorized products, and organize visits to mature brand authorization operation institutions to help the upstream and downstream enterprises of the brand authorization industry chain to master business knowledge and learn from successful operation experience. Promote enterprises to achieve twice the result with half the effort.
