From July 25 to 28, 2013, the fourth Play Expo successfully appeared in Beijing National Convention Center. This year, it integrated new models such as safe consumption education and free trial for the first time, and continued the elements of entertainment, competition, animation, parent-child and so on. While promoting the interaction between children and parents, different children and different families, Popularize the purchasing knowledge of toys and baby products to consumers to guide safe and correct consumption.
During the 4-day Play Expo, more than 200 well-known brands of toys, animation and baby products from more than 30 countries and regions around the world gathered for the exhibition. Thousands of theme activities were staged, nearly 120,000 parents and children attended the scene, and hundreds of mainstream media reported it, setting off a boom of summer fun carnival and popularization of safe consumption.
Hundreds of mainstream media competing to report strong focus on safety consumption education
The Expo has attracted nearly 100 well-known media to come and report, focusing on the exposure of toy brands, new products and parent-child experience activities. It is worth mentioning that the media focused on the car collision simulation experience, the new product display of the "safety commitment brand", the safety consumption knowledge prize competition and other activities. Have adopted the picture, text, video, audio and other ways of combination publicity, publicity to consumers, popularize the concept of safe consumption and product purchase knowledge, guide consumers to identify, buy safe and appropriate products.
National news agencies, Xinhua News Agency, China News Service and so on were present and publicized, Science and Technology Daily, Shanxi Daily and other major media reprinted; TV media, CCTV 1 set "Evening News", Beijing TV "Capital Economic Report", "Beijing Live", "Beijing Morning" and other programs; Major metropolitan newspapers in Beijing, Beijing Evening News, Legal Evening News, Beijing Youth Daily, Beijing Times, Beijing News, Beijing Morning Post, Beijing Entertainment News, and Beijing Daily have all paid strong attention to the Expo, which has been reproduced on large comprehensive portals such as Sina.com, Souhu, qq.com, and NetEase. In particular, CCTV 1 set of "Evening News" first special report, Beijing Evening News again on the day of the front page of strong publicity, and Beijing TV news report is more than 3 minutes, China Net also set up a live broadcast room on the site, timely report the event, accelerated to enhance the popularity and influence of the Expo.
Interactive experience concept to upgrade consumer support
As the only experiential fun carnival in China, this year's Play Fair advocates parents to truly feel the world of their children, cultivate equal parent-child relationship through interaction, advocating "play with children's favorite toys, be the most popular parents", "participate in competitive games with children, be the parents of equal communication with children", "accompany children to interact closely with cartoon characters, Be a parent full of innocence ", "watch popular cartoons with your children, be a parent with common topics with your children".
The play Fair has attracted nearly 120,000 person-times for on-site interaction between parents and children, which promotes the maintenance and cultivation of parent-child relationship, gives full play to the role of "edutainment" of toys, and helps parents discover their children's talents and potential in time. There are many wonderful activities on site, such as the Lego You Say I Build perfect copy competition, Yinhui Shooting Elf, Hape Family Not NG for 60 Seconds, Wood Play Family Nut Challenge, Guanghua Building Blocks parent-child Family Instant Challenge, Magic Corn creative competition, etc., which attract children and parents to join the whole family together.
The exhibitors' satisfaction reached a new high
In addition to the usual gathering of Barbie, Lego, Dumex, Yiren, Yinhui, Longchang, Starlight, Yingde, wooden play family, Kelai, Guanghua, Bang Bao, Dailying and other well-known toy enterprises and brands at home and abroad, this year's Play Expo also attracted the debut of Blue Box, think tank, Hule, Dannii, Gulliver, Jundalon and other brands. It is understood that the exhibition exhibitors' satisfaction reached a new high this year, enterprises have to determine the site next year's booth.
Play Fair positioning interactive experience, set "brand display, activity experience, new product trial" and other functions in one, after four years of development and accumulation, gradually recognized by the majority of toy enterprises, and in their own promotion activities to vigorously practice, so as to close contact with different age, different gender, different family background of children and parents, Deeper understanding of the end consumer market demand, so as to more accurately improve the product design and technology, optimize the channel investment and adjust the brand promotion strategy.
