Recently, the Ministry of Commerce released the "2013 Guide Support Exhibition List of the Ministry of Commerce", co-sponsored by China Toys and Baby Products Association and China Industrial and American International Exhibition Co., LTD., China International Toys and Models Exhibition (hereinafter referred to as "China Toy Fair") is listed among them. It is reported that China Toy Fair is the only toy fair in the country to win this honor.
According to the Ministry of Commerce, in order to give full play to the demonstration effect of key exhibitions, further give full play to the positive role of the exhibition industry in stimulating consumption, adjusting institutions, driving industrial development and promoting economic cooperation, and promote the healthy development of the exhibition industry, in 2013, the Ministry of Commerce continued to guide and support the exhibitions with good driving effect, large scale influence and distinctive industrial characteristics. After the recommendation of local competent commercial departments and relevant industry organizations, the review of expert committees and the online publicity, the Ministry of Commerce has identified 115 exhibitions as guidance and support exhibitions of the Ministry of Commerce in 2013.
As a high-quality platform for trade, exchange, negotiation and cooperation in toy and model industries, China Toy Fair was founded in 2002 and held once a year. Since 2007, China Toy Fair has ranked first in mainland China and second in Asia. The China Toy Fair has grown from 130 enterprises and 220 booths in the first edition to 1,014 enterprises, nearly 4,000 booths and more than 80,000 square meters in 2012. The number of professional visitors at home and abroad has exceeded 65,780, achieving a "ten times growth in ten years".
Compared with other exhibitions, internationalization and specialization are the most incomparable core advantages and characteristics of China Toy Fair. First of all, in terms of internationalization, in recent years, the proportion of international buyers in China Toy Fair has reached 15% on average, and the proportion of international exhibitors has reached 22%. More than 300 famous brands from all over the world are the old exhibitors who have participated in the exhibition for many years. They have taken China Toy Fair as the preferred channel to expand the Chinese market and even the Asian market. Secondly, in terms of specialization, China Toy Fair has concentrated the largest number of production areas, which has played an incomparable promoting role in shaping the image of production areas, enhancing regional brand influence and increasing comprehensive competitiveness. At the same time, domestic leading enterprises will all participate in the exhibition every year, in addition, the exhibition also held a variety of activities at the same time, especially opened the "star competition shortlisted products exhibition area", "New Products Exhibition area", vigorously guide enterprises to independent innovation.
Liang Mei, executive vice president of the China Toys and Baby Products Association, said that the support of the Ministry of Commerce for the China Toy Fair is a great recognition and encouragement for us. In the future, we will make continuous efforts to build a more efficient and convenient trade channel and brand promotion platform, build a more distinctive international exhibition, further promote the transformation and upgrading of toy enterprises, and lead the development trend of the industry.
It is reported that in 2013, the 12th China Toy Fair will be held in Shanghai New International Expo Center from October 15 to 17. This year, the exhibition scale has exceeded 100,000 square meters, with more than 5,000 booths, 1,100 exhibitors and 70,000 professional buyers. At the same time, China Baby Exhibition and brand Authorization Pavilion will be held, which will present more complete exhibition categories and provide more diversified purchasing opportunities for buyers at home and abroad. For more highlights, please visit the official website of China Toy Fair.
