The fourth China (Jinan) International Toy and Preschool Education Industry Exhibition in 2013

2013-03-19 13:27 0

At the same time: Jinan International Stroller and baby products Exhibition

Time: September 26-28, 2013

Venue: Jinan International Convention and Exhibition Center (No. 28 Gongye South Road)

[Sponsor]

Asian Economic and Trade Development Promotion Center

China Council for the Promotion of International Trade

Jinan Haiming Heng Exhibition Service Co., LTD

[Organizer]

Jinan Haiming Heng Exhibition Service Co., LTD

[co-organizer]

Wenzhou teaching toy Industry Association

Fujian Anhai Toy Trade Association

Shandong Linyi Yongxing International Toy City

Rapid rise of the market - exhibition professional integration

500 industry brand enterprises gathered, 800 exhibition scale lineup, 10,000 professional buyers present, Shandong and northern regions thousands of kindergarten principals, early education institutions in person to place orders, During the same period, 1,000 kindergarten principals ordering meeting, 1,000 kindergarten principals Forum, 10,000 buyers appreciation dinner, Shandong Provincial government Education Department preschool Education Development Forum, 2013 China Toys and preschool Education Supplies Marketing Forum, 2013 China Toys and preschool Education Supplies Procurement Fair, etc. More than 600 department stores organized a group visit to accelerate the development of toy enterprise branding.

Department store purchasing managers in domestic buyers account for an increasing proportion year by year.

By virtue of its good cooperative relationship with department stores, it attracts purchasing managers of quality department stores in cities all over the country to be present and visit and purchase in the form of purchasing group. The main supermarkets and shopping malls at the meeting are: Wal-Mart, Carrefour, Shandong Ginza Mall, Guihe, Henglong Plaza, Parson, Shandong Weifang Department store Jia Le home, New Mart, reputation building; Rt-mart, China Resources Vanguard, Trust-Mart, Xinyijia, Lianhua, Tesco, Yichu Lotus, Time, Grandview, Friendship Store, HaoHome Supermarket, Hongsheng Department Store, Myriad Department store; Hong Hui Jiayou Supermarket, Maoye Department Store, Ibet Department Store, Tianhong Mall; Beijing Sogo Department Store, Huatang Yanghuatang, Parkson; Gordon, ITO Yokado, Chengdu; Chongqing Kebo; Anhui commercial capital; Guilin Smile Hall; Liaoning Xinglong Family, Jinling Mall; Changchun Guoshang Department Store, Zhuozhan; Henan fat Donglai; Xi 'an is good and good; Huiyou Supermarket, Baoding, Hebei; Hunan Friendship Store, Better Life commercial chain; Hubei Zhongbai chain warehouse supermarket, Zhongshang parity supermarket; Fujian Yonghui supermarket......

Toys and wholesale market integration, the exhibition professional advantage to extend

The main toy wholesale market dealers are: Shandong Linyi Yongxing International Toy City, Zhongheng Mall, Jinan West Market, Beijing Bairong, Tianyi market, Mainland commercial village, Gaomi City (" Chinese characteristics plush toy production base ") toy industry association 228 toy enterprises; Jinzheng Market in Shijiazhuang; Zhengzhou Wanbo Mall, Wan goods city; Yiwu International Commodity City; Xinjiang International Trade and locomotive wholesale market; Harbin trading street, through cage market; Shenyang small commodity world, Wuai small commodity market; Wuhan Hanzheng Street, Mamai Pregnant baby children (toy) market; Changsha Gaoqiao Market; Chengdu Lotus pond market; Chongqing Silver Star Shopping Mall; Xi 'an Daniel Toy Mall; Fuzhou Nantai Trade Center; Hongcheng Market in Jiangxi Province; Nanjing Xinqiao Market; Hangzhou Sijiqing Wholesale Market; Anhui Kowloon Pearl, white horse market; Kunming New Luosiwan International Trade City; Guangzhou Yide Road International Toy City, Wanling Square, Hong Kong Toy City, Shenzhen Sun Gang Wholesale Market, Dongguan Jingjiu International Toy City......

The domestic market has huge potential

China has now become the world's second largest economy. According to euromonitor, a world-renowned market research company, "the total retail sales of China's toy and game market increased from $3.89 billion in 2007 to $8.3 billion in 2011, with an average annual growth rate of 21%." From January to November 2012, the total industrial output value of China's toy industry reached 126.269 billion yuan, up by 14.72% year-on-year.

China has 222 million children under the age of 14. With the improvement of Chinese people's living standards, parents will also spend more on children's toys, so China's toy consumption power is huge. In recent years, China's economy has sustained rapid development, consumption power has been rapidly improved, many families have entered the ranks of the middle class, and the country will expand domestic demand as a new driving force for GDP growth in the future. Therefore, there are reasons to believe that domestic toy consumption will have a good performance in 2013, and the future market potential is huge. 2013 toy market forecast: Winter is fading, spring is approaching.

Recently, the Ministry of Education issued a new "national standard" of preschool education, further from the policy level to curb the tendency of preschool education "elementary school", which is of great significance to China's toy industry. Because, only when the children's parents admit their children's games, the door of the Chinese toy market will be really opened. According to the data released by the China Baby Industry Research Center in April, the total size of the baby market between 0 and 12 years old in China was about 1.15 trillion yuan in 2011, and the baby market will maintain a high growth rate of about 15% in the next few years, and the baby market may reach 2 trillion yuan in 2015. All this shows that the baby industry has become a "money scene" considerable sunrise industry. Experts predict that between 2012 and 2016, China will usher in the fourth baby boom, and buggies can accompany children to grow up all the way, so the booming development of the buggy industry is still expected. China has 222 million children under the age of 14. With the improvement of Chinese people's living standards, parents will also spend more on children's toys, so China's toy consumption power is huge.

Authoritative data show that there are 108 million babies and toddlers in China, of which 70 million are conservatively estimated to be 0-3 years old. Driven by China's sustained high GDP growth, the new mindset of parents born after the 1980s, the upgrading demand for early education for infants and young children, and Chinese people's emphasis on education, a trillion-scale industry has been born. Industry insiders point out that China's baby market demand is at least 1 trillion yuan, and may reach 2 trillion yuan in 2015. Recently, the Outline of the National Medium - and Long-Term Plan for Education Reform and Development (2010-2020) was officially released. Preschool education has been included as an independent chapter in the national education reform plan for the first time, and "Attaching importance to early infant education between 0 and 3 years old" has been put forward for the first time and placed in an important position. It means that the state will increase support for preschool education. The early education industry has entered the fast lane of development, and will also face a process of re-standardization and reshuffle. Shandong is located in a coastal area. Its investment environment is relatively good, and parents' acceptance of the concept of early childhood education is high. It is a very suitable city for the development of the cost of children. In 2011, the education bureau of Jinan introduced a three-year action plan for preschool education, which aims to complete 100 public kindergartens by the end of 2013. So far, there are 18,455 kindergartens in Shandong, with 2.42 million children enrolled.

Three - dimensional publicity - 5 major measures millions of investment buyers guarantee

★ The establishment of "Ji 'nan Toys and preschool Education Industry Exhibition" invitation center, multi-channel, multi-means, targeted, face professional buyers

1. Direct mail invitation to buyers -- a total of more than 200,000 buyers' invitations and exhibition information will be sent to professional buyers through direct mail, and targeted tracking will be done to invite every professional audience to the exhibition.

2. Invite buyers by phone -- invite the customer service specialist of the center to invite buyers to visit the exhibition by phone three months before the exhibition.

3. Send out show alerts via email -- 150,000 show alerts emails will be sent to the target audience in the database in stages.

4. SMS invitation and reminder to buyers -- covering 150,000 pieces of industry data and 200,000 pieces of terminal customer data in the database.

5. Strong publicity offensive -- through TV, Internet, print, radio, outdoor advertising and other 5 major publicity channels and more than 100 industry media, newspapers, magazines and other extensive publicity exhibition, forming a media publicity network radiating from the central part of the country.

★ Buyers face to face visit -- covering the toy wholesale, trading centers, buyers, agents, wholesalers; Chain supermarkets, professional toy and children's products stores, local kindergartens, parent-child kindergartens and preschool education institutions, and local toy and children's products wholesale markets face to face to invite buyers to participate in the exhibition, and invite 10,000 merchants from various professional markets and industrial parks to visit and purchase.

Scope of exhibition

Stuffed toys: cloth toys, plush toys, fur toys, others

Doll class: Rag Doll, plastic doll, smart doll, ceramic doll

Wood/bamboo/paper toys: bamboo toys, wooden crafts, puzzle pieces, stickers

Electronic electric toys: remote control toys, electric machinery toys, tamagotchi

Plastic non-electronic toys: static toys, assembled toys, set toys, other

Indoor and outdoor amusement facilities: large combination of amusement equipment, entertainment equipment, slide series

Outdoor and sporting goods: Sporting goods and accessories, kites, scooters

Inflatable toys: water inflatable toys, outdoor inflatable toys, air molds and other

Educational toys: unlocking (lock) class, puzzle class, magic toys, magnetic toys, DIY

Gift crafts, toy gifts, gift packaging, greeting cards

Babycare products: clothing clothing, feeding and nursing, baby-care appliances

Children's furniture and bedding: crib, play bed, children's chair, home accessories

Children riding class: children's bicycles, children's toys, battery cars, kart

Authorized and animation toys: cartoon animation, film and television entertainment, popular fashion, sports and leisure, online games/new media, art design/celebrity portraits

Video games: audio and video, electronic learning machine, electronic game console, handheld game console

Baby products: baby toys, baby strollers, baby walkers, child seats, children's furniture, home accessories, cribs, car seats, cradles, bedding, etc.

Early education products: brand early education institutions, featured kindergartens, training institutions, educational equipment, kindergarten facilities, amusement facilities, teaching AIDS, children's books, Head Start software, early education products, early education consulting institutions, etc.

Other categories of toys: bubble toys, novelty toys, pet toys, gift toys

Other: testing agencies, toy design, raw materials and accessories, publications, etc.

Exhibition cost

Price category	price	Price description
Standardized price	RMB 6,800	Exhibition venue, three sides of the display board (2.5m high), lintel board, a negotiation table, two chairs, a 220V power socket.
Special price	700 yuan/square meter	The rent starts at 36 square meters without any facilities. The electricity and management fees are all borne by the enterprise.
Attendance ticket	10,000 yuan per family	Exclusive sponsorship of 30,000. Print the sponsor's LOGO, text and pictures for publicity.
Exhibition card, visiting card, lanyard	10,000 yuan per family	Exclusive sponsorship of 30,000. Print and print the sponsor's LOGO, text and pictures for publicity.
Note: Booth arrangement principle: "Apply first, pay first, arrange first". If you book the booth in advance, you can enjoy the booth.