The new advertising law will come into effect on September 1. According to the netizen revealed that the new advertising law online, the penalty of limit language from the original return one compensate three change more fine 200,000 yuan!

What do extreme expressions include?

Such as: National, world-class, the highest, the best, the largest, the first, the only, the first, the first choice, the best, the largest, the most accurate, the top, the highest, the lowest, the most, the most, the least, the latest, the most advanced, the most advanced science, the national products, fill the domestic blank, absolute, exclusive, the first, the latest, the most advanced, the first brand, the gold medal, the famous brand, Excellent, the first, top, exclusive, the first sales in the whole network, the first in the world, the first in the country, the first in the whole network, the world's leading, top technology, the latest science, the latest technology, the most advanced processing technology, the most fashionable, the best, the top, the top, the ultimate, the most popular, the ace, the sales champion, the first (NO.1Top1), the extreme, the permanent, the ace, the master, the leader Brand, unique, exclusive, unique, unprecedented, unprecedented, universal, etc., are all limit expressions.

It is reported that the limit words include but not limited to the product list page, product title, subtitle, main picture and details page, product packaging, etc. Shops with extreme language will be deducted points and fined if they are found to be in violation of the rules, with fines ranging from 200,000 yuan to one million yuan. If the circumstances are serious, the shops will be closed directly. Once the customer complaints limit language, and rights protection success, the compensation will be fully borne by the business. Therefore, the sellers should pay attention to it, self-examination and self-correction, timely correction and change, so as not to be punished.