Although the "Mengniu smear event" has not long passed, but in the storm hit the enterprise encountered an unprecedented crisis of confidence. Online communities become the primary breeding ground for brand crises.

The free-speech, fast-spreading, and complex nature of online communities is well known, and sensitive individuals, companies, and government departments have realized that it is the prime breeding ground for brand crises.

The largest Internet public relations company in China, Zhaomuntong (www.przwt.com) network word-of-mouth monitoring system, it is always on the major Chinese communities, tracking and warning customers at any time needed information, so that customers grasp the speech of hundreds of millions of Internet users like a bag.

Xiao Wang, a student, bought a famous mobile phone. However, after using the product, he had questions about the product features, so he called for help in the online community, where he found that he was far from alone with the same confusion, but could not get a reply for a long time. He began to have a crisis of trust in this brand of mobile phone, so he began to warn classmates and friends around him not to buy this mobile phone, and published his true feelings in the online community.

This negative impact must be what the mobile phone company does not want to see. Perhaps it is not that the company does not pay attention to consumers, but that the company does not understand the needs of consumers in the network community, so misunderstanding occurs, and the company suffers invisible losses.

The other company is different. The company can always receive the network word-of-mouth monitoring and warning provided by the network monitoring system of the news channel, see and analyze in detail, respond quickly, remove obstacles, and expand its business at the same time. That's something that one prominent mobile corporate PR man was recently very smug about, as his customized word of mouth monitor for his company helped it "get ahead of the game."

The network word-of-mouth monitoring system of Zhaomuntong (www.przwt.com) has the characteristics of comprehensive, real and timely, which can provide customers with intelligent services of tracking and warning, so that customers can have a glance at the positive or negative word-of-mouth information. Online word-of-mouth monitoring is of greater value to customers because of the freedom and authenticity of their voice.

How to let oneself buy a double insurance, when the crisis is coming, or when the crisis comes calmly, this insurance comes from the network word-of-mouth monitoring application. News network word-of-mouth monitoring is like a 24-hour electronic monitoring eye for you, once found potential danger, immediately issued a warning, so that the crisis before the outbreak.

If unfortunately, the crisis has broken out, then the electronic eye of the news channel can provide you with negative information in every corner of the network at any time, so that you can clearly and accurately grasp the trend, and control the crisis within the scope of control.

In today's "beater like forest" network community, you can choose "not to hit", but you can't choose "not to be hit", no matter what kind of role you are in, you don't want to always helpless sigh "why I always get hurt". At this time, the word of mouth monitoring system of Zhaomitong can protect you no longer hurt, no longer afraid of running naked in the Internet world. When the network community has become a third voice beyond the traditional media and portal websites, how to choose is a big thing for everyone to consider.