Following the Blue Cursor to adjust the structure, once again obtained financing of the news also big action. According to the reporter, Aswo.com will follow Ogilvy Public Relations to launch a "multi-brand", create an advertising platform, strengthen the control of advertorials marketing and advertising resources.

The plan to launch an "advertising platform" was confirmed yesterday by the relevant person in charge of the advertising promotion department of Zhaomuntong, but the specific standards and implementation plan are still in the pipeline. The company has more than 100,000 corporate customers, but its sales still lag behind those of Blue Cursor and Ogilvy & Mather. Analysts believe that by launching an "advertising platform" and other measures to strengthen the open platform, the number of media resources will be greatly increased.

Since last year, the company has stepped up efforts to open up its platform. A few days ago, when the company announced that it had won a new round of financing, Deng Jie, CEO of the marketing and communication Agency Group of the company, also emphasized the platform vision again: "The ultimate goal of the company is to turn all its businesses into platforms."

At present, the competition between advertising agencies and public relations companies has changed from a price war to a resource war. Despite its rapid growth, there is still room for improvement in its ability to buy media and control quality companies. By cultivating our own brand step by step and providing service quality, we will enhance customer loyalty to our brand.

Asahi since this year's major measures, but also the trend of the current market. After the price war in recent years, the pattern of the public relations industry is increasingly clear. Blue Cursor and Ogilvy dominate the upper market of the public relations industry, and the pattern of the executive level of the public relations industry dominated by Asoft has been formed. Industry insiders say this should be a critical year for advertising and public relations firms. The survival of the fittest will continue. In this elimination game, competitive price, good brand image, complete media resources will become the weight of survival.