The economic crisis in the news all the way

2010-08-19 17:23 0

Data show that in recent years, more than 65% of domestic enterprises rely on the network publicity, news hype and seek a "place" in the narrow market space, and nearly 25% of enterprises through commercial news release to expand the market scope, strengthen the brand effect, network news release has become an important means of marketing.

The 2008 financial crisis caused by the real estate bubble in the United States and the leverage of financial derivatives swept the world, and China itself was faced with the triple threat of inflation, deflation and stagflation. China's real estate, banking, steel, oil, coal and other energy industries and automobile industries were greatly impacted. In the first half of 2009, China's CPI and PPI fell by 1.1% and 5.9% respectively, both narrowing significantly. The author recently learned that under the tide of the economic crisis sweeping the situation, many network publishing companies also suffered a huge blow and faced difficulties, but, the network publishing company against the market popularity, by the network publishing industry.

It is reported that Aswen is the first and only agency in China to provide national text, picture and multimedia press release for enterprises. It also provides news release, corporate press spokesman training and business news compilation services for institutions in finance, finance, agriculture and industry, exhibition, law and other fields. Up to now, it has provided national press release services for more than 5,000 Chinese enterprises. In the global business information communication market, the business news release platform of Zhaomitong has occupied more than 50% of the national market share. As the mastermind of this huge information flow, Zhaomitong is the mastermind. Under the current situation, news marketing has become the most recognized and most dependent promotion way of small and medium-sized enterprises. Network marketing opens a new era of marketing for small and medium-sized enterprises, and becomes an important way for enterprises to enhance their brand and improve their image in the case of economic crisis. In addition, Liby, Huadi, Yibo Road and other well-known enterprises choose to become its customers, which is the biggest affirmation of the industry field.

The relevant person in charge of Zhaomuntong said that the service of Zhaomuntong is universally applicable. Now it has more than 400 annual customers and thousands of customers released from time to time. Basically, the top 8 to 10 enterprises in each industry are the customers of Zhaomuntong. As a result, the annual renewal rate of customers has been high at more than 90%. The good reputation has been the best advertisement and example for Zhawen itself, which is an important reason for the popularity of Zhawen against the market.