On May 27, 2009, the International Public Relations Association awarded the "Outstanding Contribution of network Public Relations" Award with high honor to the press publishing company. The company said it will expand its online word-of-mouth system to other cities in the next 12 months and expand its business in existing and new markets. The reporter recently learned from the relevant person in charge of the news company that the news company will build the "aircraft carrier" to the market in an all-round way.

News marketing has become a new market favorite

News marketing has become the most recognized and most dependent way of promotion for small and medium-sized enterprises. The coverage and effect of news marketing are the focus of attention. As far as the current domestic network publishing situation is concerned, some network publishing companies can publish a large area, but can not guarantee the effect of publishing; Some network publishing companies can ensure that the manuscript is in place, but it is limited to a certain space, narrow coverage, it is difficult to effectively deal with the two. Under the impact of the economic crisis, Chaowen Tong counter - popular, won the market. Now, based on the market reputation and effect, Zhaomintong comprehensively analyzes the industry situation, is committed to dealing with the relationship between coverage and effect of publication, and strives to build the image of "aircraft carrier" of publication company.

Asomitong leads the direction of network publishing marketing

At present, Zhaomitong has more than 24,000 domestic and foreign media and more than 10,000 journalists, as well as industry media, national network media, local information ports, professional network portals and other media resources, as well as editorial resources of Sina, Sohu, Singapore Lianhe Zaobao, Hong Kong Ta Kung Pao and other media, with a wide coverage of articles. At the same time, it effectively monitors information sources through WOM network word-of-mouth monitoring system of 300,000 mainstream network communities, network media, blog websites, newspaper websites and SNS communities, conducts comprehensive in-depth analysis of public opinion, timely understands the changing situation, obtains the first time publishing effect, takes the lead in handling the relationship between publishing coverage and publishing effect, and becomes the leader among publishing companies.

According to the relevant enterprises, 2009 is a challenging year for all small and medium-sized enterprises. They began to turn to the traditional marketing way of Internet word-of-mouth communication, in order to reduce marketing costs and increase sales. Since February this year, enterprises have chosen Zhaomitong as a partner, Zhaomitong business volume by leaps and leaps, the development momentum is very fierce, has become the first brand of domestic network public relations marketing. What they look for is the coverage of Aseark's web distribution and timely web execution reports.

The person in charge of Chaowen First said that a wide coverage is the primary condition of news marketing. If we want to get actual results, we should not only put away, but also have a strong executive report analysis. In this way, what we present in front of customers is not Baidu, Google search, but comprehensive analysis, news release of major newspapers and media, network debut, reprint, network release screen capture records, etc., at a glance. Moreover, we take the lead in the industry to use the network word-of-mouth monitoring system, to understand the market reaction before, during and after the network publication, to publish articles analytically, efficiently and with quality, but also to monitor our own brand, which can better supervise our work.

The author believes that Zhaomintong comprehensively analyzes the industry situation, finds out the problems in time, and takes the lead in using the network word-of-mouth monitoring system in the industry, effectively solves the problems, and lays a basic position for building the "aircraft carrier".