When it comes to advertorial public relations companies (also known as advertorial publishing companies), you should be able to think of what public relations companies can help enterprises do, or, as a public relations company, what problems can you solve for enterprises? How is it different from an advertising agency? This is the most difficult question for many public relations firms to answer when presenting to enterprises. If you don't understand the business, it's hard to get on the same page and help the business really solve the problem.

However, among the domestic public relations companies, the business Press Release Center (hereinafter referred to as "Zhaomitong") is the biggest dark horse. Since 2005, its business volume has been growing by leaps and leaps, helping many enterprises to "establish brand and shape image". Its development momentum is rapid, and it is likely to replace the traditional public relations advertising companies. That is to become the first domestic network hype marketing brand.

Undeniably, now there are too many enterprises in the country, there are good products, there are good soft news, but not spread out, did not reach the eyes of the people, it will not move the people's mental space, how to talk about expanding sales, simple advertising, one is high cost, two is consumers do not buy, give a person the feeling is "Lao Wang sells melons" that kind of thing. Public relations manuscripts can affect consumers imperceptibly. People can't tell which is news and which is public relations manuscripts. In their eyes, they perceive the authority of media news. We all understand that the success of "brain platinum" is inseparable from the network hype!

The reason why the Zhaowentong is compared to the dark horse in the domestic advertorials public relations company, because it has its own unique features, first, Zhaowentong by virtue of the good network of domestic print media and network media, in terms of customer service will be able to promise any release effect. Second, ensure that the manuscript is released to each channel of a certain media. This kind of directional precision release mechanism, more to determine its essential communication status in this industry.

Asnews.com reminds: No matter how big an enterprise is or how experienced it is in public relations cooperation, you never know whether the public relations company you cooperate with is the best. You can only say that it is quite good in some aspects and you are quite satisfied with it. That is to say, you never know whether the company you reject conveniently has what you need most! In that case, what does it take? Need to communicate! Fair and adequate communication.