The usage rate of search engines is certainly very high without question, what I need, what I want to know, directly on the search engine to find, out of the information may also be a lot and is varied, but how do we screen those information is reliable information is junk information; That is another Angle to consider, we go to see a lot of netizens evaluation and use feelings, so that we can be used as a reference, for our decision-making has more basis.

Many netizens' comments and feelings of use, how to start; Here we need the precipitation of the crowd, the reputation of the users and the cultivation of habits.

Enterprises now do search engine promotion is no longer a few, only Baidu a customer is more than 200 thousand. Of course there are other search engine operators (local, international, domestic, etc.); Occupy the customer's eye this aspect may be a lot of enterprises have done this, but why the conversion rate of customers is so low, why some customers come in and stop without stopping for a while...

Here, we have to talk about the impact of content and word-of-mouth on customer transformation

First, full and referential

Such content for customers in this can find what they need or have a reference, of course, also left a deep impression on him three, in this respect at the same time you also appear more professional or more authoritative in their minds or service is very good. Have a crush on you before you buy your stuff -- the first step is to make an impression

Two, the shaping of reputation

In front of the content is full and has the reference, customers also see that can find what he wants here, but how to know whether he is talking nonsense, there is no way to verify it, then how to do, here is the word of mouth, user experience, relevant comments directly guide the relevant consumers, these at the same time in the influence of consumer determination to buy, So the process is complete.

Now look at the state of business in these three areas

Search directions:

This is a step that most companies are probably doing well, can have this awareness;

Content guest:

This step may be some dare not compliment, open Baidu to look for a few industry keywords search, out of the results in front of the bidding is sure not to doubt Ha ha ha, continue to the next step to open a few bidding sites to see, if there is a desire to let you look down, this website can also be the first time to find the information you need, The site is OK (that's half of it); But the vast majority is to open the site did not continue to see the desire to continue to say nothing else, open the site to see down half a day did not see what you want I think only leave;

Good content guest this step also do not know a few small and medium-sized enterprises to do this step oh; Why do you say so I know that many small and medium-sized enterprises want to do the website is cheap to do so, or do not want to spend money to ask others to send a website (now many companies roar slogan is to promote the website)

Word-of-mouth transaction:

This part I carefully summarize, clothing, catering, housekeeping, these may also be very much focused on these (after all is the lifeline).

Other industries may be less, of course, especially the agent, more dislike to do such a thing because he thinks this is the manufacturer should do (it has nothing to do with him, in fact, is no relationship?) ; The reason is that our factory is small and we are all regular customers, so we don't need word of mouth. (Does this conclusion hold true?)

Finally, one thing that we want to say is that, since we want to spend money to do things, it is necessary to let the value of the money, know where to spend, since the choice to do network marketing, so search, content, word of mouth these aspects are still some effort to pay attention to ha, do not for a few packets of cigarette money or a meal money to their own network marketing is not serious, Don't take network marketing as a trend, to do like decent to do is not there casually, so the injury is always yourself, because although you spend a little money (no harm), but time wasted, and important is that you have been in the marketing system by your competitors far away.