Aswen Group's Aswen communications agency has been doing a lot recently: in mid-March, a large-scale recruitment activity. In this regard, Aswen Tianxia Group said that Aswen Tianxia increased the introduction and reserve of talent, because Aswen Tianxia will face the increase of domestic demand and the expansion and upgrading of business scope in 2011, Aswen Tianxia needs to seize the time and layout.

The 6+3 layout

lead of flux at the scene of the scope of business covers to press release (soft) monitoring on agent, network marketing, advertising, word-of-mouth, press releases written (soft article writing), activity planning and so on six big pillar operation mode; At the same time, three large cities in the country have invested in the establishment of independent management companies, that is, with three operating bases in Beijing, Shanghai and Guangzhou. In the future, the group will be active in Central China and West China. In the international field, Aswen has established strategic cooperation alliance with Asian Finance News Agency and Japanese ppc News Agency. In the next step, the company will cooperate with financial agencies in Europe and South America. At this point, the national layout of the three basic formation.

In addition to grabbing the layout, Zhaomitong is now also involved in different levels of public relations advertising industry on a large scale. In early April, Aswen launched its annual service offer. "In the next five years, the market share of the businesses we are entering will increase significantly, and that is a big direction."

Some public relations industry veterans believe that the accelerated expansion of the business orientation of Asomitong, a large number of different industries, will make some specialized small companies, second - and third-line advertising companies and public relations companies profit space will be quickly squeezed.

Some in the industry are not optimistic about the massive expansion, saying it is similar to China's massive infrastructure projects in 2008 and 2009 to boost domestic demand, which are not sustainable growth. However, a partner of a venture capital firm believes that the radical management style and fully decentralized management mode of Asnewspong will enable the company to have good growth in recent years. However, for the strong momentum of development of Asahi, the industry believes that if Asahi does not innovate and do a good job in brand management, it will be difficult to go further.

Aswen World Group has always been regarded as an alternative enterprise, which is not only reflected in its crazy growth in recent years. In addition to occupying the "number one" position in press release (advertorial release) and press release writing (advertorial writing), other activities such as advertising agency delivery, Internet marketing, word-of-mouth monitoring, etiquette and public relations activities are also reflected in its multiple "number two" status. The chairman of Asomtek Group once required that all business lines of Asomtek must maintain an annual growth rate of 30%. In Asomtek, if a business category fails to rank among the top three in the industry within three years, it will be abandoned. This pressure is gradually shared on professional managers and sales staff at all levels. Industry experts believe that the embarrassment of being the "No. 2 for a long time" determines that Zhaomitong has to play the role of aggressor and destroyer of industry structure.

Marketing and innovation

Some senior personage of public relations advertising believe that the advantage of Asweitong lies in the clear business model and obvious product price advantage, and the more critical thing is to do well in the press release (advertorial release). They summed up the current tactics of Zhaowen as "advertorial opening + price war + high-profile publicity".

And in fact, the group in advertising marketing investment is indeed large. In 2010, Asahi Group contacted various domestic exhibition events as their press release partner. This also makes the outside world to the development strategy of Zhaomitong buckle on the "marketing driven" hat.

To this, the response of Zhaomitong has been that there is nothing wrong with marketing drive, and any brand must have marketing network and channels to enter the market. However, behind the large amount of public relations expenses and low-price marketing, Zhaomitong has strong product power, management power and enterprise comprehensive strength.