On the afternoon of October 16, the first stop of the second Peao-riverside Pear Festival was held in Beijing. Different from the first one, this event will be held in several cities across the country, which will give more citizens the opportunity to taste the authentic Korla pear. The Peacock River Pear Festival is sponsored by Korla City Government and undertaken by Bai Guoyuan Company. The aim is to promote the development of Korla pear industry, promote and strengthen the brand construction of Korla pear.
Shape the brand, return to the original taste. In recent years, Korla fragrant pear has encountered the bottleneck of development, and the development of fragrant pear industry has entered the historical low point. However, Korla city government has never given up the revitalization of Korla pear, in the development of the pear industry, it can be said to spare no effort, under a lot of hard work.
In terms of brand, Korla City government mainly promotes the fragrant pear commercial brand - "Peacock River", and plans to build "Peacock River" into an influential product brand and industrial brand in 3-5 years. In terms of products, we cooperate with Wageningen University of the Netherlands, which ranks 47th in the world and is Tsinghua University, to improve the quality of Korla fragrant pear and ensure its quality stability. Not only that, but also from the source of power, strengthen technical guidance and support in planting, planning to build 20,000 mu of fragrant pear standardized science and technology demonstration park. At the same time, in order to prevent bad money from driving out good money, to protect enterprises producing high-quality fragrant pears, and to protect the interests of consumers, the special action of "Korla Fragrant Pear" was carried out to crack down on fake and shoddy fragrant pear products, taking a zero-tolerance attitude.
At present, Korla pear sales outlets coverage has basically spread in the country, 90% of the cities have Korla pear sales, but due to the current brand promotion is still weak, coupled with fake Shaanxi, Shanxi fake pear on Korla pear brand impact is great, some consumers did not taste the real Korla pear, Korla pear for the basic characteristics and pear standard specifications do not understand.
In this context, Korla City government has also carried out relevant cooperation with Bai Guoyuan, granting Bai Guoyuan as the total distributor of "Peacock Riverside" in China. With the help of the influence of Bai Guoyuan, a retail giant, and Bai Guoyuan's professional degree in fruit standards, the Korla fragrant pear commercial brand of "Peacock Riverside" can be promoted and built together. "The company will fully cooperate with relevant parties to revitalize Korla pear, so as to ensure consumers taste the authentic Korla pear," the company said.
It is understood that the delegation was led by Chen Shengfeng, deputy mayor of Korla City, and Sheng Zhenming, president of Korla Fragrant Pear Association of Bazhou. After that, the delegation will go to Shanghai and other places to investigate the Korla pear market sales.
