Nearly 80% of the world's population owns at least one smartphone, and they use their phones more than 50% of the time, no matter when taking transportation, working or gathering with friends, according to a recent survey by the Global Network Index (GWI). Except for making and receiving calls, sending and receiving text messages, and checking emails, all mobile devices are used.
With the increasing number of users holding mobile terminals, the consumption patterns of mobile phone users are increasingly shifting to mobile terminals. However, many enterprises in mobile marketing, there is still a single channel, or segmented use of multi-channel marketing, not to achieve the maximum effect of all resources. Meanwhile, under the impact of new media, SMS, an important marketing channel, is often ignored by enterprises.
The rise of wechat and other new media, SMS really no longer important?
Wechat and many other media in the Internet, occupy a huge share of traffic, in a large range of exposure is also very powerful. But when it comes to enhancing a sense of precision and exclusivity, texting is crucial. As a direct contact that customers are willing to accept, such as consumption notification, credit limit notification and birthday special offer, they can be well diverted to the official website and mailbox for secondary marketing.
Short time sensitive promotional activities, from the beginning of the appointment to the last minute deadline reminder, SMS with a sense of anticipation, sense of urgency, can quickly stimulate the conversion of users. Direct, instant, specific attributes all cushion the irreplaceable status of SMS.
Email, SMS and other multi-channel integration is still the first choice for mobile marketing
Precise user promotion, SMS and mail perfect match. Focussend, as a navigator in the marketing service industry, shows in its research that it takes 90 minutes on average for users to open an email after it arrives at their mailbox, and your email may not even be opened, so it will be completely ignored by them. Relatively speaking, after receiving a text message, generally in 90 seconds of time will have feedback, work, entertainment at any time, jump out of the text message will attract your attention, no matter the length of time, exposure rate is very high.
SMS content carrying capacity is small, but timeliness is strong; While EDM content display is rich, but limited by readers open rate and open time, the two play an excellent complementary role. SMS as the key content to inform, the reader will be diverted to the mailbox, the official website to improve the opening rate and conversion rate, to "point" to promote to "face". Both require low investment costs, high conversion rates, and have significant effects in terms of experience building and content dissemination.
Moreover, emails and short messages are used as user identifiers, and through the establishment of relationships with users, more channels such as wechat and APP are further combined to get in touch with users. Only the flexible use of multiple channels, according to different user reading habits, to flexibly match the corresponding marketing channels, set up personalized marketing content, in order to truly achieve the best marketing effect.
Master the time node, reasonable promotion and exposure is the king
focussend points out through years of experience in the marketing industry that marketing is not blind exposure. Text messaging, for example, is about maintaining a high frequency of interaction without disturbing the other person, which means not pushing too often.
And like E-mail, SMS is based on permission. You have to be authorized to text someone. Text messages are limited to 500 characters. Although you can string together multiple texts, we are firmly opposed to this proposal. The advantage of the character limit is that it forces you to extract the most concise content, saving the client time, i.e. clarifying the campaign's seductive, focused promotional message in as few words as possible. If your marketing email is a short story, your text marketing is a one-hit sentence.
Through the analysis of user behavior, the corresponding marketing mode can be preset, and intelligent marketing can be realized in the whole process of mobile marketing. In the era of smart phones, I hope this article will help you reform your mobile marketing mode. Focussend SMS platform has been upgraded now, welcome to experience.
About Focussend
Focussend, founded in 2008, is currently the best licensed email marketing service provider in China, and the first research and development company in China to develop an email service platform that conforms to the Chinese user experience based on the advanced core engine developed in the United States. Since its establishment, Focussend has been adhering to the core philosophy of "Simple, Reliable and Affordable", providing comprehensive email lifecycle marketing planning and execution services for tens of thousands of clients. Focussend currently provides professional and effective online marketing services to companies in various fields such as e-commerce, education and training, travel, aviation, hospitality, media and FMCG.
