What is K-fashion? That's what you'd ask when you read the headline. In other words, the Korean wave fashion boom is in full swing. Many brands have been created and then disappeared, but there are some brands that have always been popular among celebrities in these tailors' shops along the road. So what brands do Korean celebrities love? What makes these brands so popular? If you also love Korean fashion brands, then be sure to learn about these three brands.
LOVLOV is famous for Kong Hyo-jin's airport street photo
< Photo by LOVLOV>
The outdoor clothes of Kong Xiaozhen in the TV drama "Producer", wearing a khaki green traceless bottom plate with a larger pineapple print pattern, undoubtedly attracted our eyes and made Kong Lovely, who was originally advocating unique fashion, appear more fresh and special. "LOVLOV" means a dress to wear on a special day, or a comfortable silhouette nightgown to wear indoors, "ROBE," which comes with the French word "dress." LOVLOV, a Korean design brand created 24 hours a day, 365 days a year, enables ROBE to enjoy the most perfect indoor rest. It is a fashion icon that can be worn casually on the street. It is a versatile ROBE that can be worn even in personalized camping clothes. "ROBE" is LOVLOV's slogan and goal: to be the ROBE that attracts attention at parties, and to be the queen's robe at resorts. FW is always unique no matter how you look at it. LOVLOV is very popular among Korean female stars. If you love Korean fashion trend, you must know the brand LOVLOV.
< Photo credit NOHANT>
Song also fell in love with the haute style NOHANT
The popularity of Yoo Si-jin David's popular TV series has only increased after so long. At the recent fan meeting, Song Jong-ki's simple style of casual jeans and white T-shirt, which is like that of his school predecessors, has attracted many fans for him. This classic trench coat, which seems ordinary but is better than ordinary, is the latest product of NOHANT. In Descendants of the Sun, the cute and comfortable NOHANT hoodie that Song wore showed off his warm male image. Later, the hoodie sold out, so we once again feel the power of Song's popularity. NOHANT has been popular among Korean celebrities since its launch in 2012, a big reason is that it does not blindly follow the trend. Adhere to their own comfortable style, unique but not sensationalized design can survive and popular reason is not blindly pursue fashion trends, pay attention to simple design style, neat profile, senior type plate, so that men and women, young and old can wear comfortable at the same time wear their own style, simple and atmosphere is the basic concept of this brand. Rather than do the kind of look a few times produce visual fatigue design, it is better to go their own way, do their own simple and comfortable style, adhere to provide senior type plate NOHANT, how can not be popular?
EXO's true love collection brand MUNN
< Photo credit MUNN>
Chanyeol's video, which was recorded separately by EXO members while the band is preparing for the release of its second regular album, is attracting attention from the public as soon as it is released.
In the video that was released, Chan-ryeol was wandering through the green grassland. The blue coat he was wearing attracted the attention of the public. Although the color was a little strong, the blue coat was of high quality. The reason why his brand is so distinctive is that in the process of design, he always advocates the idea of making himself feel strange. Both the order and method of cutting, including the details of the production form and the development of materials, all adopt completely novel methods. So from the very small details, we can see the difference from other brands.
All the popular Korean brands can be found on this one platform, 101GLOBAL! This platform is an international fashion agency operated by Hanwha S&C, a subsidiary of Hanwha, one of Korea's top 10 companies, to cultivate and invest in startups called DREAMPLUS. Besides these three brands, you can also access more than 100 popular Korean brands. We will attend Mode Shanghai, which will be held in Shanghai from October 13th to 16th. If you are interested in K-Fashion, don't miss this opportunity!
