The establishment of Shangpin Homewear Lifestyle Research Center aims to deeply explore the potential demand of household consumption, and provide more systematic household life solutions. However, with the Mid-Autumn Festival approaching, the research center's big names are "not doing their regular work". After an in-depth investigation into the working life of the workplace, they launched a huge campaign "Caring for the overtime workers", advocating that the overtime workers accompany their families for 60 minutes every day.
Spot shot
On the evening of the activity, four Chang 'e from Shangpin Homebody went to the major office buildings of Zhujiang New City together to send holiday wishes to the working people who still stick to their jobs. On the occasion of the Mid-Autumn Festival, they should not miss the opportunity to reunite with their families and advocate those who work overtime to go home 60 minutes earlier every day to accompany their families. Mr. Liu, who works in Guangzhou International Financial Center, told the reporter that although the country has established the Mid-Autumn Festival holiday for many years, but because of the overseas sales business, we need to work with European and American customers. However, there is no Mid-Autumn Festival holiday abroad. In order to ensure the smooth progress of the sales business, he has rarely gone home for the Mid-Autumn Festival since he participated in the work. However, when he received the greeting from Chang 'e, he thought of his elderly parents at home. "I decided to go home and have a Mid-Autumn Festival with my family this year no matter what." Mr. Liu confessed to reporters, more random open mobile phone reservation from Guangzhou back to Shantou high speed train ticket, ready to go back to that is not far, but a long time did not go back home, accompany parents together over a Mid-Autumn Festival.
The person in charge of Shangpin house fitting said that the reason why it launched the advocacy before the Mid-Autumn Festival is approaching, on the one hand, it hopes to call on enterprises to create a humanized workplace and working environment for employees, on the other hand, it hopes to call on professionals to attach importance to family companionship, reflect on the imbalance between modern work and life, so as to explore the modern family happiness model and emotional appeal. Improve modern people's happiness at work and at home.
Background check
With the rapid pace of big cities, overtime work has become the normal life of office workers. Therefore, whether it is the Internet magic song "Feeling Hollowed-out", which made artistic mockery of overtime workers, or the popular "Ge You Lying", which was widely spread in the circle of friends, both reflect the current living situation of urban professionals: they yearn for a comfortable and comfortable family life in ideal, but in reality, they have no choice but to work overtime as normal. Therefore, "work or life, boss or family" has become a common topic of discussion among contemporary city people, especially young professionals.
Working from 9 to 9 has become the norm
At 7:30 p.m., night has already settled over Guangzhou, and Mr. Jiang, who works for a foreign-invested consulting firm in the city, has just emerged from the office building in the CBD of Zhujiang New City, which is still brightly lit. It is not unusual for him to work until 9 or 10 p.m. or even pull an all-nighter to catch up on reports, so it is a laughing matter that he left the office at 7:30 today. "Nine-to-five, nine-to-six is certainly not applicable to the consulting industry, not only because there are too many projects, but also to deal with a variety of unexpected situations, is also one of the main causes of overtime, so for consulting companies, nine-to-night uncertainty, nine-to-no end is almost!" Mr. Jiang sighed.
"Nine to night" is indeed a portrayal of many white-collar workers in the city. According to a survey of office workers conducted by Shangpin Homebody Lifestyle Research Center, about 41.9 percent of respondents said they always fail to complete work tasks within the standard eight-hour working day, making overtime work a necessity. In particular, working overtime on rest days is "commonplace" for many workers. If the weekend rest time is calculated according to eight days a month, 40% of them say that they will devote one or two rest days a month to working overtime and cannot fully enjoy the holiday. Although the reasons for working overtime vary from person to person, in sharp contrast to the fact that working overtime has increasingly become a normal life, there is less and less communication with family members, and workers have gradually become the "excuse group". The so-called "absentee tribe" refers to those who seldom give their families time and care. Among them, 51% respondents said that they have no time to chat with their relatives every day, and their effective communication with family members is only 0.5 to 1 hour on average every day. In particular, workers from other places are more likely to go home to spend time with their families during the Spring Festival, National Day, Mid-Autumn Festival and other holidays every year, and "not being able to accompany family members properly" has become a common regret.
Got the job, lost the life
Landmark office buildings such as Highland Plaza and Guangzhou International Finance Center in Zhujiang New City have been voted the "craziest" overtime building in Guangzhou by netizens, according to the results of an online public poll launched earlier by Shangpin Home. In this regard, the reporter specially visited these office buildings at 9:30 PM and found that in this should have gone home to accompany their families during the rest time, the lights are still not a few offices. The heavy work makes many people tired, but they devote their youth and enthusiasm to the work, so they have little time for themselves: no time to do what they like, no time to go home for dinner, no time to accompany their children and parents, no time to enjoy life... It has become a common social phenomenon to spend less and less time in the family each day because of work. In this regard, Shangpin Homewear lifestyle researcher pointed out that lack of companionship and emotional communication with family members not only brings psychological and spiritual pressure to themselves, but also is more likely to lead to a lower level of happiness between partners, affect the development of children's emotional intelligence and IQ, and cause family problems such as mental loneliness among the elderly. Especially when the living standard of modern people continues to improve, the pursuit of material enjoyment has become a stereotypical standard to measure the life of modern people, which also causes the imbalance between their material and spiritual life.
Li, who works in advertising, has been working in a 4A company, a dream of industry insiders. She has always worked hard and worked overtime, becoming a role model for the company and a role model that her boss often praises. Of course, the return was good. After several years of hard work, Miss Li was promoted continuously and her annual salary exceeded 200,000 yuan. In such a promising future, the single woman has planned to buy a house in Guangzhou, and began to taste the taste of success, which made her friends her age envy. However, in direct proportion to career growth, work pressure doubled; The intricacies of the company's internal relationships upset her even more. Busy work makes her neglect to think about her own life, let alone to deal with the various affairs of the family. In fact, in today's workplace, there are too many "professional elites" like Miss Li who forget all aspects of life such as love, health, youth and interpersonal relationships because of their work, thus losing the right to enjoy life.
Face to face
Knowing how to balance work and family can increase happiness
Reporter: Why did Shangpin Homewear Lifestyle Research Center launch this initiative?
Shangpin Homewear: As a household brand serving consumers' life, the consumer group and consumption situation of Shangpin Homewear make us more likely to feel the importance of happy family life for modern people. Based on the insight of Shangpin Home Match's own consumer groups, we launched the "Care for Overtime Workers" campaign, calling on overtime workers to leave work 60 minutes early every day, and then use the 60 minutes to give more company to their families, and give themselves more pursuit.
Reporter: As far as I know, Shangpin Homewear Lifestyle Research Center has been deeply exploring the potential demand for home space and providing corresponding solutions. This activity seems to be a bit "not doing business"?
Home decoration: home space, just the carrier of home life. Our exploration of potential demand for home space is also based on insight into home life, so the two are not contradictory.
Reporter: After studying the current situation of the workplace, what advice does Shangpin have for white-collar workers to improve their happiness?
Chinese white-collar workers rank near the bottom of the world in terms of happiness. The pressure of mortgage, pension, medical and other aspects has kidnapped the life of many white-collar workers, and the busy work has invaded their private life. While many white-collar workers are eager for happiness, they are gradually estranged from the happiness around them. In fact, happiness is not only a kind of ability, but also a philosophy of life about positive psychology. What Shang Pin home match wants to deliver is to master the ability to make oneself happy together with consumers. We are not against overtime work, but hope that through this action to let overtime workers understand that career development is not the whole life, to achieve a balance between career and family, to extend the passion for work to all aspects of personal pursuit and family relationship, to give some company to parents, to give more care to children, and to spend more time with beloved people, to build a healthy and beautiful life. Boost your happiness."
