At the forum of financial enterprises in the second half of last year, Premier Li Keqiang proposed to encourage the healthy and orderly development of Internet finance relying on the real economy, which not only summarized and guided the development and continuous innovation of China's Internet finance industry in stages, but also further guided the industry from "wild growth" to standardized maturity in the ensuing reorganization process of Internet finance industry. Has made a strong endorsement for it to play a more important role in the overall economy and society.
Guo Longxin, founder and CEO of Miaoqian
In this process of implementing Premier Li's hope and promoting the development of the industry, Miaoqian created the "Internet + financial leasing" model at the beginning of 2014 and developed on this basis. As the first professional third-party Internet debt trading platform in China, Miaoqian has been engaged in risk control, operation, project issuance, product innovation and even market education in terms of capital and assets. The annual 88-second Money Management Festival held by the company has not only become a user carnival in the field of online debt asset investment, but also become one of the important milestones in the development of the industry, adding a brilliant footnote to the progress of this market segment and even China's Internet finance industry.
Second money rich meeting (Beijing station) site
Since its predecessor was founded and operated in 2014, Miaoqian has not only steadily increased the number of users and transaction scale, but also maintained the industry-leading operating performance of zero overdue and zero bad debts by relying on its profound accumulation and dedicated efforts in traditional finance and financial leasing fields. On the basis of diversification of high-quality debt assets, further improvement of operational risk control system, and continuous adaptation of product portfolio and platform functions to various needs and application scenarios of investors, Miaoqian was officially launched in the second half of 2015 and quickly became one of the innovative mobile finance applications, leading the migration of online finance users from PC to mobile. With the characteristics of early discovery, fast investment and smart management of high-quality assets, it has accumulated nearly two million high-quality users in more than half a year. Moreover, the mode represented by Miaoqian is in line with the strong demand for efficient and low-cost capital from the operational assets of high-quality enterprises in the process of transformation and upgrading of China's real economy, which effectively realizes the safe docking of part of Chinese capital and common people's capital with high-quality "Chinese assets". On this basis, an Internet financial ecosystem with high-quality enterprises' direct debt assets as the core is gradually built.
As a festival dedicated to online debt trading and investment financial management users, 88 Seconds Financial Management Festival not only created a record of over 100 million transactions in one day last year, but also played an important role in promoting the popularization of safe debt investment financial management mode and healthy financial management concept and wealth concept. This year's 88-second Money Management Festival aims to interact with individual investors through various forms of content and media on the basis of the previous platform and product promotion, helping them grasp the golden key to wealth management through in-depth understanding of the knowledge and experience of online debt trading, and in 2016, the so-called "Year of Internet Rectification" with the theme of supervision and compliance. To strengthen investors' confidence in online debt investment and even the entire Chinese Internet finance industry with real quality assets, sound management and continuous innovation.
This confidence is based on users' high recognition and trust of the platform's high-quality projects and risk control system, and is more reflected in the user's investment activity. According to the data disclosed by Miaoqian, compared with last year, the transaction amount of this year's 88 Wealth Management Festival was nearly 400 million, with more than 50,000 users participating, and the average top-up amount increased to nearly RMB yuan. What is more remarkable for participating users is that they are more active in subscribing. During the festival, the average full period of various programs has been shortened by nearly 80% compared with the past.
In fact, the equipment financial leasing, commercial factoring, commercial bills of exchange and creditor receivables of state-owned enterprises, state-owned enterprises and large private enterprises were not familiar to ordinary individual investors in the past, but the so-called corporate direct creditor assets, which are indispensable in the development and transformation of China's real economy, have gradually gained the understanding and recognition of the market, experts, media and more and more investors in this process. By building an innovative online debt trading platform, Miaoqian closely combines ordinary people's small aspirations of investing and managing money and maintaining their business to create wealth with the big dreams of excellent enterprises to become bigger and stronger, to serve the country through industry, and even to upgrade China's economy and industries and create new brilliance.
Guo Longxin, founder and CEO of Miaoqian, is full of confidence in the Internet financial ecology it is committed to build. "Since its launch, Miaoqian has taken the mission of 'make money every minute, make use of money' as its mission, and opened up the entrance of mobile Internet finance integrating 'making money, borrowing money and using money' for investors and financiers. We have achieved a lot in the past year. We have also received various awards and honors from the government, professional organizations and the media. No matter how the external environment changes, our focus is always on how to help investors and financiers continue to create and capture value safely and easily. This is also an important foundation for Miaoqian to stick to the bottom line of principles and develop steadily.
After the completion of capital management, platform function upgrading and a series of innovative marketing system layout, with 88 Seconds Money Festival as a new starting point, Seconds money will work with industry partners in the process of "both internal and external repair" of China's real economy, grow bigger and stronger, To promote the deep integration of personal dream and national will, help the healthy development of the industry and release greater economic value and social benefits to contribute their own strength.
