LOVLOV, famous for the outfits worn by leading actresses Kong Hyo-jin and Shin Min-ah in Korean dramas; NOANT, famous for the outfits worn by Song Joong-ki in Descendants of the Sun; FLEAMADONNA, an essential part of the Korean girl group led by Girls' Generation, As well as FREIKNOCK, also known as EXO hat, are leading the development of Korean fashion trend, and you can get access to all these fashion brands favored by stars in one platform, that is 101GLOBAL. (www.101.global)
DREAM PLUS, which was established by Hanwha &C, one of Korea's top 10 chain companies, to invest and foster venture companies, has teamed up with Doosan Group's Orakorn to launch a 101GLOBAL fashion agency.
Although 101GLOBAL has sufficient advantages in design, in order to solve the information communication problems among overseas buyers, designer brands and retailers at one time, a lot of efforts have been put into creating a new communication platform, which is centered on 101GLOBAL. Make the trade between overseas buyers and designer brands more smoothly, and fully support a variety of trade logistics, customs clearance, delivery and a variety of publicity and marketing activities.
"101" in 101GLOBAL contains the meaning of basic process, introduction, etc. It is also the initial point of designers with full publicity potential, and also contains the meaning of boarding the dragon gate.
As a B2B platform, 101GLOBAL can manage online the process of large-scale overseas transactions, including commodity search, ordering, settlement, account checking and delivery. Through this platform, overseas buyers can work directly with highly selected overseas designer brands and have direct access to most showrooms, reducing the inconvenience and waste of time and expense when purchasing offline. In other words, 101GLOBAL is likely to become a gateway for fashion brands to enter overseas markets. From the perspective of the fashion industry as a whole, the emergence of 101GLOBAL makes it possible for designer brands to enter overseas markets. It also provides a more clear brand resource platform for global buyers.
In order to maximize sales, 101GLOBAL's designer brands are preparing to enter the Chinese market by opening the 101GLOBAL exhibition hall in the "DREAM PLUS" center in Shanghai in March. In April, 36 fashion brands participated in Mode Shanghai Fair, a Shanghai fashion weekly, which received positive responses and orders from some overseas buyers. In addition, 101GLOBAL participated in the Sichuan International Fashion Expo in July last year, which was held in Sichuan, one of China's major fashion cities, and showcased Korean designer brands to buyers from all over China.
In December last year, 101GLOBAL opened its first offline store on the second floor of the 63rd branch of Gelaria duty-Free Store in Korea. On April 15, 101GLOBAL opened a pop-up store in the famous department store of Gelaria Department Store, which is known as the best department store in Korea. With the opening of Dota Duty-Free Store on May 20, 101GLOBAL also entered the market at the same time, attracting the attention of many overseas consumers.
In the coming October 13th to 17th, 101GLOBAL will meet Chinese consumers again at Mode Shanghai Fair, so let's look forward to it.
