Shanghai, China, July 16, 2016 -- Today, PUMA launches its new IGNITE Dual running shoes at Century Park in Shanghai to join Arsenal Football Club's annual charity campaign "Be Gunner, Be Runner". The powerful function and excellent design of the IGTNIE Dual brings flexible, cushionable dual foot feeling, helping "gun fans" sweat and run freely for charity, releasing their passion for football and desire for faster speed.
Arsenal's 5K charity Run kicked off at PUMA Football Park in Shanghai's Century Park at 9am. The charity run, which is a tradition for Arsenal Football Club, will take place on the same day around the world. This year, PUMA teamed up with Arsenal Football Club to join 150,000 runners in 30 countries from North London to China, using their feet to help youth charities.
As Arsenal Football Club's premier partner, PUMA brings both fans and runners the all-new IGNITE Dual with extreme flexibility and excellent shock absorption for runners to experience double kinetic energy. Expanding once again with its award-winning IGNITE running shoe line, IGNITE Dual uses PUMA's unique IGNITE FOAM material to provide full-coverage energy feedback and molded EVA insole to create a comfortable foot fit for a relaxing running experience. In addition, the IGNITE Dual's 'dual' feature extends to an amazing upper pattern. Its distinctness of modernity and youthful energy complement the passion of Arsenal's "gunnery" fans.
In addition to providing professional support for gun fans, PUMA has created a special platform for the Arsenal Global Charity Run on the running APP PUMATRAC, encouraging participating fans and runners to join the global Arsenal Runners family. As runners complete the 5km, voice messages from Wenger and his players can be heard through the APP. In order to make it easy for gun fans to experience the fun of sports, PUMA has set up a series of challenging and interesting interactive sessions in the football park to integrate running into the basic football training style. The club's official mascot Gunnersaurus, who is popular with Gunnersaurus fans, also made a surprise appearance at the charity run. "I'm a gun fan, but I'm also a runner. "I couldn't be prouder to be part of the Arsenal Global Charity Run in this' dual capacity ', where young people in need contribute their energy in the name of running," said one participant. Today's 5K was particularly relaxing. The PUMA IGNITE Dual shoes gave me my first 'double foot sensation' of flexibility and cushioniness, and I felt energized by the new experience. "
The annual "Be the Gunner, Be the Runner" Arsenal Global Charity Run aims to get football fans and runners around the world to take action for good health, while also raising money for the Arsenal Foundation, which helps young people around the world change their lives and learning. PUMA has been a top partner of Arsenal Football Club since 2012, when the club first opened its charity run to Gunners fans around the world. PUMA will continue to work with Arsenal Football Club to promote the healthy development of the event, combining sport and charity, and continue to embody the Forever Faster brand spirit.
