On June 12, the four-day 21st Guangzhou International Lighting Exhibition, commonly known as Guangasia Exhibition, came to a close. Launched by Guangzhou Aladdin E-commerce Co., LTD., a subsidiary of Guangya Group, the Aladdin VIP Flagship store made its debut in Hall 1.1 and achieved great success, attracting more than 30,000 visitors to the booth.
Aladdin VIP flagship store debuted, displaying high-end lighting brands at home and abroad
It is understood that Aladdin E-commerce Co., LTD. (hereinafter referred to as Aladdin) is a subsidiary of Guangya Group. Relying on the unique gene and resource advantages of 21 years of lighting exhibition and 10 Internet operation, Aladdin has created the exhibition + e-commerce platform model. At present, Aladdin has built the influential media information platform -- Aladdin Lighting network and Aladdin Magazine, and the whole industrial chain e-commerce platform -- Aladdin Shopping Mall. This year, Aladdin will launch the Aladdin VIP model, which is to build the online and offline trade platform Aladdin VIP network and Aladdin VIP flagship store. Gradually build Aladdin industrial chain ecological system.
Aladdin VIP flagship store is the general name of Aladdin VIP experience Pavilion under the network cable, and the first Aladdin VIP flagship store was chosen to build in the 21st Guangasia Exhibition Hall 1.1, with an area of 1350 square meters. A total of 30 domestic and foreign lighting brands were displayed on the site, including international high-end lighting brands such as Artemide(Italy), Vistosi(Italy), Mangalme (Germany), Lightyears(Denmark), LG(South Korea), and 25 domestic lighting brands such as Foshan Lighting, Nibesi, Sanke and Pinzheng.
Liu Jun, general manager of Aladdin E-commerce, said, "With the development of the economy and the improvement of the overall level of the industry, people pay more attention to the brand of products. Taking advantage of the trend, Aladdin launched the Aladdin VIP model and created a trade platform -- Aladdin VIP network and Aladdin VIP flagship store are to gather the powerful corporate brands in the lighting industry and establish a display and trade platform for them; At the same time, we provide one-stop trade and Internet platform solutions for owners and overseas buyers, including "Aladdin + brand products", "Aladdin + lighting design", "Aladdin + lighting engineering", "Aladdin + certification and testing", "Aladdin + finance and insurance".
It is reported that the service objects of Aladdin VIP online and offline trade platform are divided into two categories: purchasers composed of developers, engineering, distributors and project owners, and suppliers composed of lighting enterprises. Purchasers can sign an entrustment purchase agreement with Aladdin and enjoy personalized online and offline purchasing services. Suppliers sign brand cooperation agreement with Aladdin, form product agency relationship, and settle in Aladdin VIP network and Aladdin VIP flagship store.
"Before the exhibition, there were a total of 70 brand enterprises on the platform. During the exhibition, attracted about 500 enterprises to come to consult settled. At present, Aladdin's contact with enterprises is well underway. This shows that the construction and exhibition of our Aladdin VIP flagship store experience pavilion is effective." Liu Jun said.
Attracting more than 30,000 buyers from all over the world to visit
This exhibition has a total of 2698 exhibitors, attracting many buyers from all over the world to visit the exhibition and purchase, the four-day exhibition, popular. The flagship Aladdin VIP store in Hall 1.1 is also full of people. In the flagship store, buyers from different countries and regions can be seen everywhere.
Hu Xiang, project director of Aladdin VIP Flagship Store, said: "During the exhibition, more than 30,000 people came to visit Aladdin VIP flagship store, and the peak of the crowd appeared two days before the exhibition." In addition, he said, "Aladdin VIP online trading platform has a wide variety of lighting products and complete supporting services to provide more convenience and choices for purchasers. During the exhibition, a large number of purchasers expressed their desire to purchase products through Aladdin's platform. GE, for example, is looking through us for panel lights for the South American market; A company in Malaysia, whose main business is engineering design and construction, took a fancy to a high-power bulb lamp recommended by our trader. It is expected to purchase about 120,000 bulbs every month. A design company in Beijing wants to entrust Aladdin to purchase 20 million domestic lamps. All of this shows that our platform and model are gaining recognition."
Happy to win tens of millions of orders, entering the enterprise site turnover is impressive
During the exhibition, a total of 30 lighting brands that have entered the platform were displayed in Aladdin VIP flagship store. Due to the organizer's vigorous promotion before the exhibition and reasonable arrangement during the exhibition, a large number of trading opportunities were brought to the brand enterprises displayed in the flagship store. According to most brand companies, many orders have been obtained on site, and the Aladdin VIP flagship store model has shown initial results.
Shenzhen Dongliang Optoelectronics Co., Ltd. is a professional production, manufacturing and sales of LED lamp belt enterprises, also Aladdin VIP network and Aladdin VIP flagship store. This time in Aladdin VIP flagship store, Dongliang Photoelectric booth number is C6. Zhong Dongliang, general manager of Dongliang Optoelectronics, is very satisfied with the achievements of this exhibition: "This exhibition will bring 50 million orders to our company, and through the Aladdin VIP flagship store, we have expanded to more new customers."
Yului (Shanghai) Chemical Co., Ltd. is a scientific enterprise whose products widely serve the fields of chemistry, medicine, biology, OLED display, OLED lighting, new energy and so on. At the same time, Urui is also the general agent of LG OLED lighting products in China. In the B2 booth of Aladdin VIP flagship store, Yu Rui showed several OLED lighting products. Zhao Xiaoyu, general manager of Yului, said: "At the booth of Yului, Aladdin VIP flagship store of Guangya Exhibition, more than 2,000 customers from all over the world were received. Among them, more than 300 customers were willing to sign contracts with a contract amount of 26 million yuan. At the same time, some domestic first and second tier lighting companies also made it clear that they would purchase OLED lighting panels from us after the exhibition."
"Overall, the show at the Aladdin VIP Flagship Store was a success, and the overwhelming response from both businesses and buyers shows that we have successfully taken the first step. Next, in the Shanghai International Lighting Exhibition two months later, we will build Aladdin VIP flagship store Shanghai Exhibition Experience Pavilion, to show more people in the industry Aladdin VIP online and offline trade platform. In the future, Aladdin VIP flagship store will bring 50 international brands and 150 domestic brands to build offline experience pavilions in lighting stores in important domestic cities and lighting industry bases, as well as in important overseas lighting markets, to build a bridge of communication, display, promotion, sales and service between outstanding lighting enterprises at home and abroad and professional purchasers." Aladdin e-commerce general manager Liu Jun finally said.