On June 19, Father's Day, Shangpin House held a press conference on the research results of the life style of "Accompany you" in Nanjing Siya Wealth Center, and launched the initiative of "Accompany for 60 minutes" together with Yongsheng cartoon Pig Man and other brands, in order to arouse more affection and accompany parents to their children, and discover the happiness of companionship from the "heart".
Companionship is a gift
The event opened with the famous cartoon character Pig Man and a group of children's "voice", the children call "if you don't accompany me, I will grow up", which made the parents present ponder. At the conference site, huge gift boxes were opened, and hundreds of colorful balloons flew into the air with sheets of "companionship pledges". The scene was very shocking. The "60 Minutes of companionship" initiative proposes that "children should be accompanied as they deserve because they only have one chance to grow up". It advocates that parents should spare at least 60 minutes every day to communicate, play and study with their children, and give their children enough family companionship.
At the event, Shangpin House matching Lifestyle research Center also released a series of products tailored for 1-5 years old children, "with you", which focused on solving the key needs of "accompany, safety, storage" three children's growth, and innovatively proposed to create exclusive 1 square meters of space for children.
Half of parents' failing 'companionship
The Shangpin Homewear Lifestyle Research Center surveyed 53,863 families with children between the ages of one and five and found that 50 percent of parents spend less than five hours with their children on average every week and less than six minutes a day effectively communicating with their children due to work pressures and lifestyle attitudes.
Shangpin Homeby research report pointed out that 1-5 years old is the early formation of children's cognition and interest in things, but also the golden age for parents to educate their children. If parents can give their children at least 60 minutes of quality company every day, such as reading, learning, playing games, telling stories, and interacting with them as friends, they can not only stimulate children's positive emotions such as confidence and love, but also reduce negative emotions such as worry and fear, but also cultivate their interpersonal skills and social adaptability, and promote their intellectual development.
Home "young" design to accompany the growth
The research center suggests that a safe, relaxing and intimate environment is a prerequisite for quality companionship. Studies have found that children spend two-thirds of their growing up at home. Therefore, how to create a space at home to meet the needs of both children and parents has become a research topic of Shangpin Homewear Lifestyle Research Center. By referring to the survey data of nearly ten thousand families, the team developed the "Walk with You" home series for children aged 1-5. Through the "young" design of different areas such as guest dining room, bedroom, kitchen and bathroom, the team solved the life needs of young children from the perspective of safety and functionality, and created a more practical and diversified living space for parent-child companionship and children's growth.
