The Chinese market is a place with the world's attention. In the past, from ambassador to health promotion, Northwest Cherry has become the leader among fresh fruits and the most anticipated fresh fruit brand for Chinese citizens in summer. This year, in order to attract a new generation of consumers, Northwest Cherry is taking advantage of the characteristics of The Times of Internet stars and using updated marketing methods to boost sales.
On the afternoon of June 15, the launch conference of "Ying Youai" American Northwest cherry was held in Shanghai. Stars from various industries gathered together to participate in the event. In addition to the agriculture Consul of the United States Consulate General in Shanghai and representatives of the Northwest Cherry Association of the United States, there were also stars from Tmall, Youku, Ele. me, the Voice of China student Qingqing Ye and Xiaohui Sun, as well as well-known host Li Xia.
Diamonds in the fruit come from nature and are watered by love
The famous Northwest cherry, started in 1984, is rich in Washington, Oregon, Idaho, Utah and Montana, has a history of more than 100 years. At 37 degrees north latitude, 2,000 to 3,000 meters above sea level on average, and irrigated by the mineral-rich volcanic soil of the Rocky Mountains and pure alpine snow, each cherry tree spends 900 to 1,400 hours, or 65 days, growing in temperatures below 7.2 degrees.
The harvest season of cherries in the Northwest of the United States comes from early June to early August each year. Cherries picked by hand are cooled in ice water at 0 ° C to ensure their freshness during packaging and transportation. For Renee cherries, which are bright in color and sweeter in taste, each tree has to be picked up to eight times, depending on the maturity stage, and more than 10 times more hands are needed to pick them than the average red cherry.
Northwest cherry, the scene of the unanimous praise of the stars! After tasting, they all put up the thumbs up and said, "The Northwest cherry of the United States -- 'Fruit and Middle America drill' is worthy of the title!"
There are seven varieties and seven textures and there is always one you like best
There are seven varieties of cherry in Northwest America: Sherry, Taton, Binying, Rabin, Skeena, sweetheart and Renee. From early June to mid-to-late August, different varieties and flavors of northwestern cherries are available at each time, making this summer a refreshing and enjoyable experience for Chinese consumers.
The best-selling variety, Binying, is available from mid-June to late July, and is considered a classic among cherries because of its deep red, large, high quality, strong sweetness and distinctive fruit. Sheran and Tarton mature earlier than Binying. Sheran is supplied from early June to mid-June each year. It has firm, juicy fruit similar to Binying with heart-shaped, dark red color. Tarton ripens about a week earlier than Binying. The fruit is large and shiny, and the taste is sweet and mild.
Rabin fruit firm and large, not easy to break, dark red color, sweet taste, ripening is about ten days to two weeks later than Binying. From the middle of July to the beginning of August, the firm big fruit, sweet taste of Skeena become the favorite of fruit farmers and consumers, Skeena color dark red, even black red, shiny, good texture, sugar content 19 ~ 20%, is a good variety of late northwest cherry. From late July to early mid-August, it is the heart-shaped sweetheart with firm flesh and sweet taste that dominates the northwest cherries. Among the late ripening products, there is a special variety of renee, which needs to be picked eight times; Light color, golden yellow with a touch of purples, slightly pink moist; The pulp is delicate, the color is clear, the juice is colorless, the entrance is delicious, sweet and tender.
Bright stars lead the new way of fashionable life consumption
In this press conference, gather political dignitaries, industry talents, celebrities, bright combination, bright stars. This is not only a new product launch, relaxed and lively party, but also to lead the life attitude, fashion topic, consumption trend.
American Northwest cherry every year with the most "cherry · love" sincerity, set off the most charming whirlwind in the Chinese market. The whole process takes no more than 36 hours from pre-sale of goods, purchase order, direct delivery to the airport, air transport to China, quarantine clearance and door-to-door delivery. Starting from June 15, Chinese consumers can contact Tmall, Sunshine Fresh Fruit, Tiantian Orchard, Yiguo, Ele. me, China Eastern Express, etc. Offline Sam's, Walmart, Baiguoyuan, Carrefour, China Resources supermarket and B2B model of Haoguoyun, multiple channels can buy fresh and delicious Northwest cherries.
