The Guangzhou International Lighting Exhibition (" Guangya Exhibition "), the largest annual event of the lighting industry, is about to open on June 9.
The theme of this exhibition is "Thinking. "Lighting: New Vision", the organizer hopes to explore the development direction of lighting from multiple perspectives, think about new business models and find new breakthrough points by encouraging innovative thinking in the industry. Corresponding to the theme of "Exploring the Future of Lighting" last year, it has the meaning of connecting the past and the future.
Review the 20th Guangzhou International Lighting Exhibition, the exhibition scale of 225,000 square meters, 2,698 exhibitors, the four-day exhibition finally recorded more than 100 countries and regions a total of 135,990 professional visitors. During this period, the first "O2O Purchasing Festival" held by Aladdin Mall was a great success. According to statistics, the first "O2O Purchasing Festival" of Aladdin Mall received more than 25,000 sellers and 2,394 on-site purchasing orders, with a total order value of up to 500 million yuan.
This year, Aladdin builds on the success, based on the mature exhibition, big data resources and vertical e-commerce platform operation unique gene, launched online and offline trade platform, namely Aladdin VIP website + "Aladdin flagship store".
Face the new normal, explore a new vision
Since 2015, the lighting industry has seen a new normal, with both opportunities and challenges. On the one hand, due to the relatively mature brand and strong capital, individual enterprises get new development opportunities in the process of e-commerce. On the other hand, the traditional lighting professional market with small and medium-sized brands is suffering from the impact of e-commerce, information closure and the change of people's consumption concept, which makes the traditional marketing methods they advocate no longer effective, and thus falls into the marketing quagmire of internal and external difficulties and faces great pressure of transformation.
Faced with difficulties, some enterprises have turned their eyes to overseas markets. According to the data of relevant domestic research institutions, the global LED market demand is huge. According to data, in 2015, the global LED lighting market scale was 55.7 billion US dollars, and the market penetration rate was 36.9%. The e global LED lighting market is expected to grow at an average rate of 20.36% by 2020, with a penetration rate of 63.9%. Overseas market is indeed the lighting industry next "nugget". However, it is not easy for domestic enterprises to really go out. Throughout the high-end international market, it is always difficult to find a place for Chinese brands. What's more, to enter the international market, enterprises need to face high marketing costs.
Highlights of the 21st Guangya Exhibition: Aladdin VIP network (online) + Aladdin Flagship Store (offline)
Aladdin VIP network
Aladdin VIP website (www.aldvip.com) and offline flagship store are key projects of Guangya Group this year. Aladdin VIP network and offline flagship store, located in the domestic high-end market, aims to build a bridge of communication, display, promotion, sales and service between domestic and foreign excellent lighting enterprises and professional purchasers.
Aladdin VIP (www.aldvip.com) is committed to being the "Internet +" leader in the lighting industry, forming an integrated display trade and commissioned procurement system with Aladdin International and domestic offline flagship stores. For brand strategic cooperation customers, including "brand + design", "brand + engineering", "brand + certification testing", "project + finance" and other refined Internet service one-stop trade solutions.
The offline flagship store of Aladdin will introduce 50 international brands and 150 domestic brands. From 2016, it plans to open offline physical stores in Yangtze River Delta region, Pearl River Delta region, southwest region, central region and Beijing, Shanghai, Xi 'an, Chengdu and other places, including building materials city lighting city. In particular, Aladdin will build a total area of 8,000 square meters in Guangzhou headquarters exhibition hall.
From June 9 to 12, 2016, during the 21st Guangzhou International Lighting Exhibition, Aladdin VIP network + offline flagship store mode will be officially launched to the industry. Aladdin will set up the first offline flagship store exhibition experience pavilion at booth A58 in Hall 1.1.
On-site renderings of "Aladdin Brand Flagship Store · Exhibition Experience Hall"
"Aladdin brand flagship store · Exhibition Experience Museum" look early to know
● The largest booth of 2016 Guangzhou International Lighting Exhibition
"Aladdin Brand Flagship Store · Exhibition Experience Pavilion" covers an area of 1350 square meters, which is the largest brand theme exhibition area of 2016 Guangzhou International Lighting Exhibition. More than 30 leading domestic and foreign brands, involving indoor lighting, commercial lighting, outdoor lamps, accessories and other aspects, more than 1000 kinds of products on display.
● Appreciate international top brands and negotiate high-end resource cooperation
In order to meet the growing demand of the high-end market in China, Aladdin introduces international famous brands into China. Through the "Aladdin Flagship Store · Exhibition experience Hall", Aladdin establishes the communication channel between international brands and domestic demand side. While appreciating the design and technology of international brands, it also discusses the cooperation of high-end resources. Artemide, RZB, Megaman, Vistosi, Lightyears.
● Experience a new business model, resources integration and common development
Aladdin flagship store is open to more brands with characteristics and development potential to settle in cooperation, providing lighting products centralized procurement, trade matchmaking, commissioned procurement and other services for large owner developers and professional buyers, and brand promotion, channel expansion, physical flagship store product display and sales, industry chain finance and other services for settled enterprises.
During the exhibition, the organizer will invite 100 investment operators in the lighting market, 200 dealers in various regions, 100 design agencies/designers, 100 construction/lighting engineering companies, 100 large developers & owners, 100 owners of municipal/commercial chain brands, 100 decoration companies and other groups to the site to discuss cooperation.
In 2016, the domestic LED market entered the era of low profit. Under the increasingly fierce competition environment, enterprises urgently need to seek transformation. "Poverty leads to change, change leads to success, and the general rule lasts." Guangzhou Aladdin e-commerce company over the years constantly thinking and exploring, multi-platform linkage and complementary, is committed to providing the industry based on the "Internet +" comprehensive solutions, to help enterprises convenient and efficient development of marketing and procurement channels, exchanges and cooperation, expand customer base, open up new markets, reduce operating costs, improve survival and competitiveness. The launch of Aladdin VIP network + offline flagship store model will provide new opportunities for enterprises. June 9-12, Guangzhou International Lighting Exhibition Hall 1.1, we look forward to meeting you!
For more information about "Aladdin Brand Flagship Store · Exhibition Experience Center", please pay attention to wechat: [Guangya Aladdin Mall]
Website:
Aladdin VIP website: http://www.aldvip.com/
