/PRZWT/ March 5, 2026 (Shanghai, China) - As the vernal equinox approaches, all things are renewing themselves. Today, the global clothing retail brand Uniqlo officially launched its 2026 spring and summer collection. With the theme of "New Rhythm of Style", it sincerely listens to and responds to the living needs of consumers during the spring and summer seasons and in various diverse scenarios. It focuses on the evolution of colors, new ideas in silhouette, and systematic renewal of texture fabrics, and presents a new interpretation of LifeWear daily basic styles that combine comfort functionality and relaxed fashion aesthetics. This injects a refreshing and light joy into the spring wardrobe. Having been accompanying Chinese consumers for over 20 years, Uniqlo has always evolved based on people's real needs. It looks forward to turning each LifeWear item into an ultimate daily garment that exceeds expectations and lasts for a long time, creating a wonderful lifestyle that suits daily life needs and has long-term quality value with Chinese consumers.
• Natural Linen Collection: Global brand ambassadors Kate Blanchett and Roger Federer enthusiastically recommend this collection. It is breathable, comfortable, lightweight and colorful, truly a must-have for everyone to enjoy in the summer relaxation! This season, we introduce the 100% texture French linen collection. It uses high-quality French linen, hand-woven knotting and exquisite tailoring. There are over 30 flowing colors and stripe styles, reshaping the image of linen fashion.
• Full range of sun protection products: Raw Silk Sun Protection - "Coolness, Breathability, Portability". Truly reliable sun protection clothing! The new 2nd generation - Coolness Sun Protection Clothing, focuses on the comprehensive comfortable feeling required for sun protection. UPF 100+, the fabric is more comfortable, the fit is more suitable, bringing the good design based on the voices of Chinese customers to the world; There is also a luxurious new style sunglasses designed by Creative Director Clare Waight Keller, with exquisite materials, luxurious new design, and affordable price, suitable for multi-scenario protection combinations.
• UT Series: For the first time, UT has collaborated with FORMULA 1® and Disney to break through the boundaries and showcase the professional racing charm. This truly connects global culture and entertainment, and offers a printed T-shirt that everyone in the family loves to wear! The UT racing theme will be available on March 9th. It extends the professional event charm of FORMULA 1® to the general sports trend group, allowing everyone to experience the surging energy and passion. A special UT collaboration with Shueisha for the 100th anniversary of the company will be available on March 16th, bringing the largest comic UT collaboration in the history of UNIQLO. Moreover, it has jointly launched a significant UT collaboration with Pop Mart for the 20th anniversary of MOLLY, conveying the spirit of childlike innocence and the courage to move forward.
• Trendy pants series: a truly fashionable fit that everyone can wear! Introducing the Comfort Jeans Collection, leveraging the Los Angeles Cowboy Innovation Center, this season we are launching the beloved denim curved cut pants, as well as new styles such as slim fit micro flared and slim fit straight leg. We also offer a thoughtful full size system, online short and extended options to meet the diverse body needs.
From March 5th to 6th, Uniqlo held the 2026 Spring/Summer New Product Exhibition at 758 Julu Road in Shanghai, creating an immersive art space on site. Drawing inspiration from Roman spring aesthetics and the relaxed Amalfi Coast, Uniqlo led consumers to experience a new spring/summer lifestyle brought about by color innovation and silhouette aesthetics. In early spring, a new one is about to be opened! Starting from March 6th, Uniqlo's popular spring clothing items such as trendy curved pants, Harrington jackets, and ribbed Henry collar T-shirts will receive a Women's Day special starting at 59 yuan; Starting today, any purchase of 1 Bubble Mart MOLLY Classic Anniversary Cooperation UT will also have the opportunity to receive a limited edition handkerchief as a gift!
Rooted in the Chinese market for many years, Uniqlo has actively operated individual stores and refined regional operations, paying tribute to and integrating diverse and beautiful local cultures, and contributing to local society. It has not only become a popular fashion choice among young people today, but also won the trust and praise of Chinese consumers. For 14 consecutive years, it has been awarded the title of "Golden Brand" in consumer voting by the First Financial Research. At present, Uniqlo has opened stores in more than 200 cities in Chinese Mainland, and continues to promote the Chinese market. In 2025, we will successively open the first city flagship store in Southwest China - Chengdu Wanda Plaza Store, and the first city flagship store in Hunan Province - Changsha Pinghetang Store. We will continuously optimize our product structure and store experience based on different regional climates, consumer habits, and cultural needs, in order to better accompany consumers in their diverse and beautiful lives.
Adhering to the LifeWear philosophy, Uniqlo collaborates with leading figures worldwide, drawing on their professional perspectives to endow clothing with new value. On February 24th, professional tennis player Emma Raducanu officially became Uniqlo's latest global brand ambassador, working together to inspire young people around the world to keep moving forward. At the same time, Uniqlo actively promotes its contribution to local society, integrating sustainable development into all aspects of production and operation from three dimensions: caring for humanity, protecting the earth, and contributing to society. In addition to the annual production of clothes made of recycled polyester fiber fabrics in Chinese Mainland, the RE.UNIQLO STUDIO Clothing Newborn Workshop, the launch of UPCYCLING "Heart Clothing Reconstruction" project and manual embroidery repair services, to provide customers with REPAIR repair, Remake transformation services, so that love clothes can be more long-term company; For the second consecutive year, we have partnered with the Soong Ching Ling Foundation in China to launch a donation campaign for 100000 HEATTECH thermal underwear, which has been sent to more than ten provinces and municipalities directly under the central government, including Chongqing, Qinghai, and Yunnan, to provide assistance to areas in need.
