On December 28th, the "LG Wonderful Holiday" 2025 Annual Award Ceremony and the 25th Season Departure Conference jointly organized by LG Group and Beijing Yuanwang Charity Foundation was grandly held at Beijing Forestry University. The CEO and President of LG Electronics' China branch, Lee Sang-bong, the Chairman of Beijing Yuanwang Charity Foundation, Fu Yiran, as well as guests from all walks of life, representatives from universities, and college student volunteers gathered together to witness this warm moment filled with love and responsibility.
Ready for another journey, let's embark on a new decade of public welfare together
This season's "Perfect Holiday" event is themed "Celebrating the New Year with Songs", adhering to the core concept of "Helping relatives and neighbors is charity", and is dedicated to bringing warmth and joy to rural children and the elderly, and injecting youthful vitality into rural revitalization.
This event plans to recruit 600 college students to serve as buddy ambassadors and the "Changxuan Group Leaders". After these college students return home during the winter vacation, they will receive a special package full of love. The package includes all the necessary equipment for forming the Changxuan Group, ranging from small instruments like accordions, ukuleles, tambourines, kazoo, and baoga to larger items such as tripods for filming. The college students who take on the role of buddy ambassadors must form a "1 leader + 5 children + 1 singing expert" special team in their hometowns and complete two significant tasks: First, shoot the theme song MV of "Complete Holiday" to convey warmth and hope through singing; second, plan and host a New Year's celebration for the elderly, military personnel, or neighbors and relatives, using singing and laughter to add a rich atmosphere to the festival.
This activity, which combines warmth and significance, also couldn't have been possible without the continuous support of its long-term supporters. LG Group has always been closely connected with numerous college students across the country through its various charity activities, contributing to the development of Chinese society. The CEO and President of LG Electronics China, Lee Sang-bong, stated in his speech: "LG Group has entered its second new decade and continues to support this activity. This is because the group pays attention to and cares about the younger generation of college students. It is crucial for teenagers to establish correct and lofty ideals in life. This activity always positively guides university students to become caring, grateful, rooted, and responsible young people of the times. In the future, we will continue to support and make the successful holiday activities fully and continuously regularized."
A highlight review, paying tribute to the steadfast advocates of charity
Looking back to 2025, the "LG Happy Holiday" event attracted over 1,200 college student volunteers to participate enthusiastically during both the winter and summer seasons. After returning home for the holidays, the companion ambassador volunteers formed a junior basketball team and a junior singing group, demonstrating the spirit of charity through their actions. At the event site, a video made by the students themselves about the volunteer activities was played, showcasing precious footage of the companion ambassadors participating in the activities, and revealing their love for their hometown and their care for the children there. Li Qingting from Tianjin University, an outstanding volunteer from previous years, shared her "holiday diary" at the scene. The story featured the children's innocent smiles, the warmth brought by charity, and her profound insights on personal growth, injecting a great deal of motivation and confidence into the new batch of ambassadors about to set off.
At the conference site, outstanding individuals and groups from past events were honored and various awards were presented, including the Top Ten Popular Ambassador Award, the Top Ten Companion Ambassador Award, the Top Ten Team Award, and the Annual Role Model Award. LG Group, as a strong supporter and sponsor of "Perfect Vacation", received the "International Charity Model Award".
The sustainable development of public welfare cannot be achieved without the transmission of spirit and the expansion of the platform. At the conference, Beijing Forestry University solemnly handed over the flag symbolizing responsibility and commitment to the representative of the next season's organizer, Beijing Union University. The transfer of this flag not only represents the handover of the event organizing rights, but also implies the inheritance and promotion of the rural sentiments and practical spirit advocated by "Perfect Holiday" among universities.
Subsequently, amid the enthusiastic collective oath-taking, the new batch of "Friendship Ambassadors" made solemn pledges, vowing to carry out their public welfare missions through concrete actions and bring more love and hope to the countryside.
Entering the second decade of cooperation, the partnership between LG Group and "Perfect Holidays" has become even closer and more profound. This long-term public welfare investment is a vivid interpretation of LG's corporate philosophy of "立足中国，服务社会". LG firmly believes that supporting the growth of young people is the greatest investment for the future. By providing a practical platform， it not only helps college students transform their knowledge into the ability to serve their hometowns， but also makes the world of rural children and the elderly brighter with companionship and songs. This "two-way nourishment" is precisely the most beautiful form of public welfare. Looking to the future， LG Group will continue to be a stable and reliable supporter of "Perfect Holidays"， working together with Beijing Yuanwang Charity Foundation and all partners to continuously expand the boundaries and depth of public welfare， allowing more young people to write their youth in the countryside and enabling more villages to rejuvenate under care， so that "Perfect Holidays" shines with even more brilliant colors on the path of public welfare.
Regarding LG Electronics
LG Electronics is a global leader in technology and consumer electronics, with its business spanning across the globe and employing over 75,000 people. In 2023, the four major business divisions of LG Electronics - the Home Appliance Solutions Company, the Media Entertainment Solutions Company, the Automotive Solutions Company, and the Eco Solutions Company - had a combined global revenue of over 88 trillion Korean won in 2024. LG Electronics ranks at the forefront of the industry in the manufacturing of consumer and commercial products such as televisions, household appliances, air solutions, displays, automotive components and solutions. Its premium brand LG SIGNATURE and smart brand LG ThinQ also enjoy a high reputation worldwide.
