/PRZWT/On September 22, 2025, the lighting ceremony of the Mid-Autumn Festival Lantern Festival at Gardens by the Bay in Singapore was grandly held, kicking off one of the most influential Mid-Autumn Festival celebrations in Southeast Asia every year. At this Mid-Autumn Festive-themed lantern fair, the lantern group designed by the time-honored Chinese brand Da Bai Tu with the theme of "Butterfly Dance Mid-Autumn" was particularly eye-catching, becoming a visual focus connecting traditional culture and trendy creativity. It interpreted the brand proposition of "Sharing happiness and warmth" to the world and continued the sweet chapter of Da Bai Tu's overseas expansion.
The interweaving of lights and shadows, the big white rabbit illuminates the Lion City
The lanterns transform the classic milk candy shape of White Rabbit into a lively butterfly body, with the wings made of the signature red, blue and white candy paper. This not only retains the brand's memory points but also conveys the refreshing image of "breaking out of the cocoon and becoming a butterfly" through the art of light and shadow. It connects the reunion of the Mid-Autumn Festival with White Rabbit's brand proposition of "sharing happiness and warmth" through visual language, attracting many tourists to stop and take photos.
The White Rabbit booth was another highlight of this overseas trip. Besides the classic milk candies, a variety of derivative products such as throw pillows, coffee cups, canvas bags and newly launched plush pendants were all on display, quickly attracting the love and purchase of local consumers. The Great White Rabbit is not merely a candy. The launch of more products marks the cross-border upgrade of the Great White Rabbit from food to lifestyle, deepening the emotional connection with consumers through scenario-based experiences.
From flash MOBS to lantern festivals, the overseas expansion strategy has been continuously deepened
This event marks the second time that White Rabbit has ventured overseas to Singapore after its Mid-Autumn Festival flash mob in 2023, achieving a strategic upgrade from "short-term exposure" to "deep penetration". On the one hand, the scene is deepened, from temporary flash MOBS to integration with local iconic festival activities, and through light art installations and derivatives, it conveys the Oriental sentiment and philosophy of happiness represented by the Big White Rabbit. On the other hand, by leveraging the shared cultural context of the Mid-Autumn Festival, we can strengthen the emotional resonance with Singaporean consumers, achieve cultural empathy behind "a milk candy", and make a transformation from product export to cultural export and from sales-oriented to brand-oriented. The White Rabbit is no longer a simple consumer good, but has become a medium and messenger that connects emotions and shares happiness.
On the occasion of the double anniversary, the global narrative of White Rabbit
In 2025, it marks the 35th anniversary of the establishment of diplomatic relations between China and Singapore, as well as the 66th anniversary of the birth of the White Rabbit brand. This overseas expansion holds a special symbolic significance and also embodies the brand proposition and globalization strategy of White Rabbit.
A milk candy that originated in 1959 can transcend the barriers of time, space and region, connecting people's shared beautiful memories and conveying undifferentiated sweet joy. This is precisely the core competitiveness of time-honored brands going global - the warm core and happy genes they carry remain evergreen and possess a universal power that transcends cultural barriers.
In the future, White Rabbit will continue to advance its internationalization strategy, deepen its layout in overseas markets, and enhance its global brand influence through forms such as localized cooperation, cultural IP collaboration, and cross-border product development. Let the joy and warmth carried by this milk candy, which originated in 1959, become a shared language of happiness for consumers around the world.
