/PRZWT/With the successful hosting of the Beijing Winter Olympics and the realization of the goal of "getting 300 million people to participate in winter sports", new characteristics and changes have emerged in the development of winter sports in China in the "post-Olympic" period. The participants in winter sports have moved from niche to mainstream, and domestic ski resorts have witnessed an explosive growth in visitor numbers. To achieve precise marketing, refined member management, and self-service rental operations, Scientific curriculum planning and intelligent integration of multi-scenario data... Swashua Technology has comprehensively upgraded its solutions for ski resorts
Shuashua Technology's smart ski resort solution, centered on "full-process digitalization, intelligent service, and integrated operation", covers the entire life cycle from the entry to the exit of tourists. It integrates cutting-edge technologies such as facial recognition and passive RFID, and links multiple scenarios including coach management, hotels, catering, and combined ticket sales Create a new intelligent operation ecosystem for ski resorts that features "cost reduction and efficiency improvement, experience upgrade, and data-driven", enabling operators to achieve efficient management with "visible data and evidence-based decision-making".
1. Triple distribution system: Mass viral growth +OTA direct connection + B-end empowerment
1. Universal distribution system: Social viral growth, precise reach
Build a dual-end entry for the official mini-program and the official account, automatically generate personalized distribution posters, share them with one click on social platforms, and get a commission to the account upon transaction. Provide a library of poster templates for skiing scenes, compatible with the dissemination rules of platforms such as wechat, Douyin, and Xiaohongshu. Users can view distribution earnings and order details in real time. It supports withdrawal or points redemption, forming a closed loop of "ticket purchase - sharing - cashback".
2.OTA distribution direct connection: Full-channel ticket sales, efficiency upgraded
It is directly connected to mainstream OTA and ticketing platforms such as Douyin, Dianping, Ctrip and Meituan, and supports setting differentiated ticket prices by channel. The order status is automatically transmitted back to the management system to prevent overselling. Automatic collection of tourist information facilitates secondary marketing.
3. B-end peer distribution System: Deep cooperation, Win-win ecosystem
We open a main account + sub-account system for partners such as travel agencies and hotels, supporting online seat checking, one-click ticket locking, and automatic reconciliation. The main account can be assigned sub-account permissions and differentiated rebate ratios can be set. The system generates a performance dashboard for distributors, ranking them by the number of customers brought in and transaction amount. Based on historical data, it recommends high-potential products to assist partners in precise marketing and deepen ecological cooperation.
Ii. Full-process smart entry: Seamless passage experience for individual visitors and members
1. Individual visitors' entry: A smooth self-service entry experience
After individual tourists complete the ticket reservation through the mobile app, OTA platform or the official mini-program of the ski resort, they can exchange the snow card on the self-service machine with the QR code upon arrival at the site. The entire process does not require any manual intervention.
In the equipment rental process, the self-service terminal supports card swiping verification. The system automatically associates the snow card with the selected snow equipment. The deposit payment is completed through both wechat and Alipay channels, achieving an efficient operation of "scanning the code to bind".
The lockers are designed with smart electronic locks. Tourists can open them by either sensing with a snow card or scanning a code, thus avoiding the risk of losing keys.
Finally, the ticket is entered by swiping the turnstile with the snow card. The data of each link is synchronized to the background in real time, forming a closed-loop management from ticket purchase to entry
2. Member Entry: Facial recognition creates an exclusive VIP experience
Members can quickly complete identity verification through physical membership cards or facial recognition. The system automatically retrives the benefits corresponding to the member level, such as priority rental of the latest ski equipment and free upgrades to lockers.
When renting equipment at self-service terminals, facial recognition verification replaces ID card verification. Deposit payment supports automatic deduction from the member's stored value account. Snow equipment information is bound to the member's account through the background system, achieving a seamless experience of "face scanning and leaving".
For high-end members, the system also offers a dedicated equipment reservation service. Before arriving at the ski resort, they can reserve specific models of snowboards and snow suits through the mini-program and pick them up directly upon arrival. The member prepaid account supports full-scenario usage for skiing consumption, including snow ticket renewal, coach reservation, dining and shopping, etc. The consumption records are pushed to the mobile phone in real time, and the bill details are clear and easy to check.
Iii. Snow Card One-Card: Intelligent Services and Expansion of Consumption Scenarios
The Snow Card is not only an entry pass but also an intelligent service carrier that connects the entire sports process. The Shuashua Technology system supports various billing models such as time-based charging (half an hour; hour), daily packages, and exclusive night club services. Tourists can check the remaining duration in real time and renew their fees independently through the mini-program.
The recharge function turns the Snow Card into an "ice and snow wallet", allowing for quick payment with just a wave in scenarios such as ski resort restaurants, souvenir shops, and coach reservations, eliminating the inconvenience of carrying cash or mobile phones. The system will also push personalized services based on users' consumption habits. For instance, novice ski slope visitors may receive recommendations for coach experience classes, while children users will be given priority to display snow play area projects, thus forming an ecological closed loop of "sports + consumption".
Iv. After the event: Efficient settlement and service loop
The passive RFID identification devices deployed in the ski equipment return area can batch read the tag information of ski equipment. The system automatically compares the rental records with the returned items. Once confirmed to be correct, the deposit refund process is initiated, and the deposit paid via wechat is immediately refunded along the original route.
For abnormal scenarios such as equipment damage and failure to return within the time limit, the system presets a standardized processing procedure: when equipment is damaged, the RFID chip automatically records the damaged location and retriishes the equipment value database, automatically calculating the compensation amount based on the degree of damage. If a user fails to leave the venue within the time limit, the system will send a text message reminder 10 minutes in advance. After the time limit is exceeded, the charges will be automatically calculated according to the configured rules and synchronized to the ski resort management backend. Managers can view the information of users who have exceeded the time limit in real time and intervene to remind them.
V. Intelligent Coach Management: Intelligent Shift Scheduling and Revenue Management
1. Visualized shift and class scheduling system
The Swashua Technology Coach Management System displays the coach schedule calendar, current course progress and student evaluations in real time on a large screen. Visitors can intuitively select available coaches and course types. The system supports multi-scenario class scheduling such as private tutoring, group classes, and children's special training, automatically avoiding time conflicts and optimizing the allocation of coach resources. Coaches receive course reminders, view student information, and submit teaching records after class through the mini-program, forming a complete closed loop of "appointment - teaching - evaluation".
2. Automated checkout and revenue sharing
In the revenue distribution stage, the system automatically calculates commissions based on preset sharing ratios (such as coach levels and course types), supports flexible configuration of daily and weekly settlements, and ensures transparent and traceable data, significantly reducing the workload of financial reconciliation. The system generates daily performance reports for coaches, including key indicators such as teaching duration, student satisfaction, and income details. It supports data export and trend analysis, providing a basis for decision-making in coach assessment and course pricing.
Vi. Multi-dimensional Data Insights: Operational Analysis Driving Decision-making
Real-time display of key indicators such as ticket sales, rental income, and total secondary consumption, supporting comparative analysis by day, week, and month dimensions. The passenger flow heat map supports the real-time crowd density of each ski run and facility marked with different colors, assisting in the scheduling of transportation capacity. The revenue heat map shows the consumption data of each region by the hour. The equipment health dashboard displays in real time the snow equipment integrity rate and the TOP5 high-wear equipment. Member behavior profiling analyzes data such as the average annual number of skips and secondary consumption preferences of members.
From "single skiing business model" to "multi-model integration and symbiosis" - Swashua Technology's smart ski resort solution, with innovative technologies as the brush and full-scenario applications as the paint, sketches a three-dimensional picture of digital transformation on the blueprint of the ice and snow industry. The solution, by building an ecosystem of "smart hub + scene touchpoints", precisely resolves the operational predicaments of ski resorts in dimensions such as visitor flow management, safety prevention and control, and service response, driving the transformation of ski resorts from "experience-based decision-making" to "data-driven decision-making". While enhancing the satisfaction of tourists throughout the entire process, it also helps partners achieve a new smart model for the high-quality development of the ice and snow economy.
