/PRZWT/At present, the public's awareness of safety is constantly increasing, and their demands for the convenience of life are gradually rising. As a result, home and commercial surveillance cameras have become common configurations for many families and enterprises. On September 23rd, the "Smart Vision for the Future - 2025 JD Security Monitoring Industry Summit" was held in Beijing. Industry authorities such as the vice president of the China Video and Audio Industry Association and the China Electronics Standardization Institute, as well as representatives from leading enterprises like Xiaomi, Hikvision, Yingshi, Shenmu, and Dahua, attended the event to jointly discuss the development trends and future opportunities of the security monitoring industry. At the meeting, JD.com, in collaboration with the China Video and Audio Industry Association, released the "Technical Specifications for Home and Similar Purpose Surveillance Cameras", aiming to promote the standardization of the industry, lay the foundation for building a healthy and transparent security surveillance ecosystem, and ensure that the industry's development follows certain rules.
Jd.com has invested tens of millions of resources to promote industry standards for security monitoring, making "pixel false labeling" a thing of the past
However, during the rapid development of the security monitoring industry, some problems that cannot be ignored have emerged in the market. Some products have problems such as falsely labeled parameters and uneven quality. This not only harms the interests of consumers, causing them many troubles when choosing products, but also poses certain obstacles to the overall image and healthy development of the industry. To this end, JD.com, in collaboration with industry associations, has launched the industry's first "pixel detection and certification" standard. Relying on professional testing institutions, it strictly verifies key parameters such as product pixels to ensure the authenticity and reliability of product information. Products that pass the certification will receive an exclusive logo on JD.com, facilitating consumers' identification and selection of high-quality products and enhancing their confidence in shopping.
Jd.com has invested tens of millions of resources to promote industry standards for security monitoring, making "pixel false labeling" a thing of the past
Since selling its first surveillance device in 2012, JD.com has been working closely with its partners to promote the online transformation of products, expand product categories and upgrade technologies. In 2014, the annual transaction volume of the surveillance category on JD.com exceeded 100 million yuan. In 2019, the platform gave birth to a star product with an annual transaction volume of over 100 million yuan, confirming the market's high recognition of high-quality monitoring products. Since 2020, JD.com has been promoting the iterative upgrade of multiple products through C2M (reverse Customization) and scenario-based marketing, continuously meeting the diverse needs of consumers. In 2025, JD.com will incorporate monitored categories into its "Super Trends" plan, further increase resource investment, and comprehensively support brand growth. Driven by favorable policies, JD's surveillance category has maintained steady growth. Innovative products such as 8-megapixel high-pixel, dual-camera and wireless data-free have performed outstandingly in sales, achieving significant growth for several consecutive quarters.
Jd.com's support for the security monitoring industry will continue to deepen. In the next three years, JD.com plans to invest over 10 million yuan in promoting industry standards. Through the synergy of funds and resources, it aims to accelerate the standardized application and popularization. Meanwhile, JD.com will rely on its tens of millions of traffic activities within the platform to provide exposure support for brands that meet the standards, helping them establish a trustworthy and reliable product image and enhance their market competitiveness.
In the future, JD.com will continue to join hands with all parties in the industry to jointly build a new ecosystem for security monitoring categories that is standardized, transparent and innovative, bringing a safer and more convenient intelligent experience to every family and enterprise.
